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FullSIX FullSIGHTS April 2014


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

Published in: Marketing, Technology, Business
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FullSIX FullSIGHTS April 2014

  1. 1. FULL SIGHTS april_14
  2. 2. MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, (the most impactful Digital actions) thought to be inspiring and shared
  3. 3. * digital communication is liquid which means that the content of a category might also be relevant in others 01Data stats, data, infographics,… 02User Experience interfaces, usability, interaction… 03Digital Tech digital signage, gadgets, instalations,… 04Advertainment advergaming, brand experiences, outdoor,… 05Mobile AR, apps, augmented TV, wearable tech... 06Storytelling short stories, films, video, animation... 07Social Ideas  content, conversation, platforms… 08Knowledge book, talks, conferences, events… 09Art  design, illustration, photo, motion graphics… 10Cutting Edge  inspiration, cool ideas, new media…
  4. 4. 01Data 2 out of 3 Spanish users access internet from more than one device (pc, smartphone and / or tablet) Transmedia storytelling is essential in your action plan *
  5. 5. 02User Experience A. S. Colourmatic Interactive window display that analyses the colors from your outfits and recommends what you should wear (+16% sales) The main focus is not in selling but in helping to choose (our product) *
  6. 6. S.E.L.F.I.E -“Self Enhancing Live Feed Image Engine” An installation to achieve the perfect selfie based in a two way mirror, an arduino and a mac mini 03Digital Tech Trends are always the perfect way to connect with consumers *
  7. 7. Nike + Game Vision - Future Running with Google Glass Nike + google glass to create the first AR game for runners. Fake action developed by students 04Advertainment Videogames can be an excelent inspiration source *
  8. 8. 05Mobile Scentee Chef Andoni Luis Aduriz is developing an app that allows experiencing the aromas from his kitchen through your mobile Technology makes possible to reach our consumers in al senses *
  9. 9. 06Storytelling Google Night Walk in Marseille An immersive experience based in Google Street View that will take you to Cours Julien’s heart, neighborhood known for its urban art Could you use web utilities experience in your actions? *
  10. 10. 07Social Ideas Coffee Connector Coffee machine that enhances networking as it just works when two people wait at the same time in front of it Interactive experiences in events generate conversation and ROI *
  11. 11. 08Knowledge Program for your browser that shows content from a website, word by word, and promises increasing your reading speed Integrate services in your webs that help and ease consumption *
  12. 12. 09Art Rotten Apple An anonymous artist turns 23 common elements in a city (New York in this case) into something useful or just funny IBM triumphed last Cannes Awards doing something useful for the city *
  13. 13. 10Cutting Edge Nissan - Stain-resistant paint Paint that repels water and oil and helps your car not getting dirty... Carwash business will have to adapt * If your sector has not suffered a disruption yet, it will…Be fast, get a move on and create it
  14. 14. brand activation ► brand platform ► brand dialogue ► reconnecting brands and people Wearetheleadingindependentmarketingcommunications groupinEuropewitha62peopleteaminSpain.Weofferin housestrategy,creativeandtechservicestohelpbrands reconnectwiththeirusersandleavethemabigsmile. Javier Gómez de Quero del Castillo Managing Director FullSIX ! 91 298 27 30 663 04 94 60 @jgomezdequero ! Bueso Pineda 12, 28043 Madrid LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?