The document discusses topics around user experience, multiscreen experiences, social media, out of home advertising, and payment options. It notes that the world is changing rapidly with increases in speed, accessibility, and information. The goals are to increase qualified engagements with brands to deliver yearly revenue increases more efficiently. It also discusses how one in four people are now "three screeners" using multiple devices, and how mobile payment options through services like Square are becoming more popular and convenient when used with a second screen.

1. Inspiration Session

2. Today
Some of the topics we cover:
•UX
•Multiscreen
•Social
•OOH
•Payment
de Bijenkorf interactief / 10-12-2012
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3. The world around us is
changing
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4. 4

5. 5

6. Speed
Accessibility
Information
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7. Goals are ELEMENTARY really
Increase qualified engagements with our brand to deliver YOY
Increases in Revenue more Efficiently
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8. Yet NOT SIMPLE....
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9. 1 in 4
is now a
‘three screener’
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10. Mobile payment
Major companies like Starbucks are also taking advantage of faster
and more convenient payment options for the second screen
provided by innovative companies such as Square

11. Square Wallet
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12. Colour matching functionality
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13. New interfaces for existing services are being created.
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14. Obvious Interactions
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15. HTML5 Responsive Activation
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16. Connecting Mobile to 2nd screen devices
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17. Connecting existing interfaces to the new
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18. A Brand which is
Future Proofing their Business Premium Brand Theatre is here.
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19. Together like never before
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