Google has been developing smart car prototypes since 2009, completing over 300,000 test miles in California. In 2014, Google revealed its first fully functional prototype. Smart cars are still in the innovation phase of diffusion, and adoption will increase as early adopters and the early majority begin using them. Microsoft released its HoloLens holographic smart glasses in 2016, and with major companies developing these technologies, demand will likely grow as more consumers see their potential. While digital assistants like Siri are not widespread hits yet due to limited functions, customization and diverse options will help make future assistants more relevant to different user groups. New technologies will continue to emerge and develop in the future.

3. Smart Cars:

4. The Evidence
• Google has been working on a smart car prototype since 2009
• In 2012, testing began with the Lexus RS450h
• They completed over 300,000 California highway miles
• In December 2014, Google revealed its first real build of its
prototype

5. Smart Cars: Diffusion of Innovations
Centers on the conditions that
increase or decrease the
likelihood that an innovation, a
new idea, product or practice,
will be adopted by members of
a given culture.
• People must believe that the innovation has a relative advantage over
what is currently being used
• Smart cars are still in the innovation phase
• Once this technology is adopted by the risk takers, it will then go to the
early adopters, early majority, late majority, and finally, the laggards.

7. The Evidence:
• HoloLens by Microsoft are holographic glasses that enable the
user to see the world around them as a holographic world
• The Developmental Edition was released March 30,2016 and
costs $3,000.
• They contain more computing power than the average laptop
• No wires, external cameras, or phone or PC connection
required

8. Smart Glasses: Critical Mass Theory
Definition: A small segment of the population that chooses to
make big contributions to the public good
• With more and more people seeing the success of smart
glasses the demand for this product will only increase
• This is true, because a large company like Microsoft (the few
who make the choices such as new products) are creating a
version of holographic ‘smart’ glasses and have been since
2012

10. The Evidence
• CEO and founder of X.AI has already created a male
alternative to their female digital assistant, named Andrew
Ingram
• Going forward, companies will need to introduce new
customizable options to keep digital assistants relevant
- This benefits customers by offering more diverse features

11. Definition: Our culture and economy is increasingly shifting away from a focus
on a relatively small number of ‘hits’ at the head of the demand curve and
towards a huge number of niches in the tail
• Siri and Cortana are not widespread ‘hits’ because they do not occupy
multiple niches
• By limiting digital assistants to one voice and gender it could only be
selectively used

12. Conclusion
• With the inventions over the last 100 years, it
is apparent that people will continue to invent
new and improved technologies.
• The future should be filled will new and
exciting technologies.

13. • Brauer, Karl. “Top 10 Advanced Car Technologies by 2020.” Forbes. Forbes Magazine, n.d.
Web. 30 June 2016.http://forbes.com/sites/kbrauer/2015/01/19/top-10-advances-car-
technologies-by-2020/#5a1e6b5eb938
• “Diffusion of Innovations Theory.” Index. N.p., n.d. Web. 11 June
2016http://www.ou.edu/deptcomm/dodjcc/groups/99A2/theories.htm
• “Microsoft HoloLens.” Microsoft HoloLens. N.p., n.d. Web. 05 June
2016.https://www.microsoft.com/microsoft-hololens/en-us/hardware
• Cheyer, Adam. “The Future of Personal Assistants.” O’Reilly. N.p., n.d. Web. 14 June
2016.http://conferences.oreilly.com/nextcon/economy-us-
2015/public/schedule/detail/46805