© 2015 IBM Corporation
The AUTOmobile becomes the autoMOBILE
How does the mobility revolution impact automotive business m...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
© 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry...
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The AUTOmobile becomes the autoMOBILE: How does the mobility revolution impact automotive business models?

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The vehicle of the digital future will be created by either the automotive industry or by others who currently have better access to digital natives and hyper-connected generations. This new automotive paradigm is already here—but who will shape it?

http://www.ibmbigdatahub.com/blog/how-does-mobility-revolution-impact-automotive-business-models

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The AUTOmobile becomes the autoMOBILE: How does the mobility revolution impact automotive business models?

  1. 1. © 2015 IBM Corporation The AUTOmobile becomes the autoMOBILE How does the mobility revolution impact automotive business models? Dr. Sebastian Wedeniwski IBM Distinguished Engineer, CTO Automotive Industry
  2. 2. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Three primary disruptors are causing industry boundaries to blur and even disappear 2 Expect  digital   engagement   and   experiences   Can  be   compelled  to   co-­‐create   products  and   strategy   Taps  into   intelligent   vehicle   capabili:es   Creates  new   offerings  via   consumer-­‐driven   requirements   Enables  new   paths  to   enterprise   growth   Creates  new   opportuni:es  to   collaborate  within   and  outside   tradi:onal   industry  borders   External  Factors   Source: IBM Institute for Business Value: Automotive 2025 – Future trends and the transformation of the Automotive Industry
  3. 3. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Agenda 3 Ø Consumers: Digital disruption into the physical world Ø Mobility: The mobility revolution in the automotive industry Ø Ecosystem: Inside, related, and beyond connected vehicles Ø Critical business competencies in a globally transforming digital age
  4. 4. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Consumer Connected Car Life Style 4 Generation 2010 2020 Grown up Defines Invent Traditionalist (born <1946) Silent Generation 4% 1% Books Fax Baby Boomers (1946-1964) Growth Economies Generation 38% 22% TV PC Generation-X (1965-1976) Tales for an Accelerated Culture 21% 20% PC Mobile Phone Millennials (1977-1997) Digital Natives (Gen-Y) 37% 50% PC & Internet Google & Facebook Gen-2020 (born > 1997) Hyper connected 0% 7% Mobile Media iPhone Apps The nature of the consumers is changing OEM The History Historically the Dealer-to- Consumer relationship, supported by the Business- to-Dealer relationship have been the key relationships in the automotive industry. The Opportunity 1. Digital technologies will enable OEMs to establish a much closer customer relationship (Customer 1st). 2. In addition the “Connected Car” opens up new “Vehicle to Consumer” (V2C) and “Vehicle to Business” (B2V) relationships. DealerVehicle B2D D2CV2C V2D B2V
  5. 5. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Customer experience: Do we LOVE our cars? 5 You’ve got to start with the CUSTOMER EXPERIENCE and work back toward the technology. - Steve Jobs “ ”
  6. 6. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Customer experience: Do we LOVE our cars? 6 •  Is buying a car a good customer experience today? •  Is car insurance a good customer experience today? •  Is car maintenance a good customer experience today? •  Is parking a good customer experience today? •  Is car trading a good customer experience today? •  … This is the entry for other industries! You’ve got to start with the CUSTOMER EXPERIENCE and work back toward the technology. - Steve Jobs “ ”
  7. 7. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Personalized Experiences Example – Business Traveler Use Cases 7 Mobile   Devices   Avionics   Quick  Service  Restaurant   Integrated  Resort   Car   Internet  of  Things   New  Emerging  Devices   e-­‐Token/  Smart  Key   Digital  Signage   POS   Connec:vity   Technologies   Content   Integra:on   Triggers   Personaliza:on   Preferences  •  Brands  •  Lifestyle   Entertainment  •  Merchants   Ac:vi:es  •  Travel  
  8. 8. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Agenda 8 Ø Consumers: Digital disruption into the physical world Ø Mobility: The mobility revolution in the automotive industry Ø Ecosystem: Inside, related, and beyond connected vehicles Ø Critical business competencies in a globally transforming digital age
  9. 9. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry9 6MAF4-18 Shared mobility Fleet and leasing Integrated fare management Savings potential Mobility planning apps Road trains Rapid shuttles Self learning car Smart access Dedicated lane Smart parking Real-time traffic management Intelligent Mobility Market: Concept of Sustainable Mobility, Global, 2015–2035 i Framework Current infrastructural framework and enablers need to be upgraded or purpose built to a higher plane of intelligence to serve the upcoming needs of intelligent mobility. Mobility Innovative and diverse mobility solutions that cater to a wide range of consumers’ mobility needs will exist cohesively, providing cost-effective and time-saving travel options for commuters. Intelligent Mobility—A Multi-faceted Sustainable Solution Several facets of today’s mobility solutions will face disruption and evolve to fit tomorrow’s intelligent mobility ecosystem, resulting in improved benefits and responsibilities for consumers. Source: Frost & Sullivan
  10. 10. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry10 Source: Bosch
  11. 11. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Mobility is getting from A to B 11 The “Amazon of Mobility” is a Network Ecosystem Start Preferences • Time • Costs • Simplicity • Comfort • … Use Case • Business • Leisure • Shopping • … Travel destination One check-in … keep your personalities always with you … one payment
  12. 12. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Agenda 12 Ø Consumers: Digital disruption into the physical world Ø Mobility: The mobility revolution in the automotive industry Ø Ecosystem: Inside, related, and beyond connected vehicles Ø Critical business competencies in a globally transforming digital age
  13. 13. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry How has the car changed since 2007? 13 Source: Daimler AG (Feb 05, 2015) Investor Conference, "Getting grip to the road!"
  14. 14. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry How has the car changed since 2007? AND the ecosystem? 14 Source: Daimler AG (Feb 05, 2015) Investor Conference, "Getting grip to the road!" How has the mobile changed since 2007? The smartphone as the key to mobility! iPhone (1st generation) first released June 29, 2007 iPhone 6 first released Sept 19, 2014 Creating new products and business models! Driving engagement and customer experience! Accelerating advances in technology…! are transforming every part of business! Advanced analytics! Product lifecycle! Cloud! Pervasive! connectivity! Embedded sensors! !
  15. 15. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry IBM – Panasonic Cross Value Innovation for New Business Models 15 Internet of Things Automotive centric Ecosystem – B2B2C Customers & Collaboration Partners Connected IRE • Autonomous Car for Car Rental Apps with e- check in/out at airports • Integrated Dealership Experience with KIOSK and Intelligent Agents • Car Centric e-payments for QSR and Intelligent / Personalized Offers • Real Estate Agents Car • Contextual Personalized Brand Life Style Content Delivery at all IBM & Panasonic B2B / B2B2C touch points • Integrated Parking & e-payments • Car Surround View User Generated Content • Car Centric Stadium Apps for Tailgate and Parking type events • Fleet Solutions IoT Devices (w/ APIs) Design & Development & Manufacturing Capabilities IoT Cloud Solutions Design & Development & Manufacturing Capabilities Core Technologies Vertical Domains B2B2C Know-How Inside-out Vehicle Connected( Healthcare( •  Health'Presence' •  Extended'Care' •  Pa1ent'Media' Monitoring' •  I7Services'in'HC' •  Pa1ent'Room'of' the'Future' •  Extended'Care' •  City' Infrastructure' Mgt.' •  Remote'Expert' for'Gov.' •  Untethered' Employee' Connected( City(( •  Mobile'Shopper' Experience' •  Digital'Signage' •  KIOSK' •  Smart'Locker' •  Remote'Expert' •  Demographic' •  Untethered' Employee' •  Store','Social,' Opera1onal' Analy1cs' ' Connected( Retail( •  Interac1ve' Banking'Kiosks' •  Integrated' Remote'Expert' Mobile'Advisor' •  Connected' Analy1cs'for' Retail' ' Connected( Omni3Channel( Connected Solutions Customer Experience Strategy •  Interac1ve'POS' Kiosks' •  Digital'Content' Hub' •  e7payments' •  Connected' Analy1cs'for' QSR' •  Food'/'Logis1cs'' •  Security' ' Connected(( QSR( •  Brand'Life'Style' Personaliza1on' thru'Panasonic' Connected' Screens'' •  Loca1on'Based' Car'Life'Style' Services' •  e7payments' •  BIG'DATA' •  Security' ' Connected(( Car/Mobility( Industry-specific Transformations Applications & Solutions Platforms Devices & Networks Driver Insights Vehicle Insights Infrastructure Insights Cognitive Cloud IBM Global Payment Security Operation Center Moving Object Map Analytics Cognitive Agent Outside-in Vehicle ADAS Component Rear Seat Entertainment Onboard Charging System Electrification Components Batteries Cameras Sensors Navigation Display Audio Head up display Smart Display Cockpit System
  16. 16. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Agenda 16 Ø Consumers: Digital disruption into the physical world Ø Mobility: The mobility revolution in the automotive industry Ø Ecosystem: Inside, related, and beyond connected vehicles Ø Critical business competencies in a globally transforming digital age
  17. 17. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Personal Mobility is changing the product architecture… 17 vehicle power train combustion engine gearbox chassis steering system braking system suspension system body platform hat overall exhaust system fuel system interior seats console electr(on)ic electrical power supply lights infotainment multimedia Drive architecture Life architecture Source: BMW
  18. 18. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry The value chain needs to be changed to implement it 18 Development   Produc:on   Sales   APer-­‐sales   support   Digitalisa:on  of  the  industry:   A  move  from  the  AUTOmobile  to  the  autoMOBILE   Core processes of the classic business model in the automotive industry Procurement   &  produc:on   Sales  and   digital  access   Digital   product   integra:on   Value-­‐added   services   Core processes of the business model in the mobility industry AUTOmobile in order to emphasise ‘Auto’ – the German word for car AutoMOBILE to emphasise the mobility of travelling from one place to another
  19. 19. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry IBM Internet of Things for Automotive Vision “autoMOBILE with IBM” 19 Development* Produc0on* Sales* A5er6sales* support* Digitalisa0on*of*the*industry:* A*move*from*the*AUTOmobile*to*the*autoMOBILE* Procurement*&* produc0on* Sales*and*digital* access* Digital*product* integra0on* Value6added* services* Product:) minimalis0c*travel*capsule* * Product)development:) Raw*material*produc0on,* manufacturing*of*basic* parts,*assembly* * Manufacturing)type:) Build*to*stock* * Focus)of)subsystems:) Drive*system,*chassis,* bodywork* ! Business)domain:) Physical*produc0on*&* outbound*logis0cs* Product:) Travel*capsule*&*periphery* * Product)development:) 3D*printer,* connect,* replace* * Manufacturing)type:) Build*to*order* * Focus)of)subsystems:) Interior/equipment,* electricals/electronics* ! Business)domain:) Sales*&*digital*access* * Product:) autoMOBILE* * Product)development:) So5ware*Defined* Environment* * Manufacturing)type:) Digital*copy* * Focus)of)subsystems:) Communica0on*&* entertainment,* electr(on)ics* ! Business)domain:) Digital*product*integra0on* &*value*added*services* Industry-specific Transformations Applications & Solutions Platforms Devices & Networks IoT for Automotive Vehicle Insights Driver Insights Infrastructure Insights Cognitive Cloud Cognitive Agent
  20. 20. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Don’t forget the legacy of 89 business competencies in the automotive industry 20 Corporate' leadership' Research'&' development' Procurement'&' inbound'logis1cs' Produc1on' Marke1ng'&' communica1on' Sales'&' outbound'logis1cs' Financial'service' AAerBsales' support' Human' resources' Quality' Finance'&'controlling' Infrastructure' Corporate' support'service' Leadership' domain' Core'business' domains' Administra,on' domains' Support'' domains' Planning'&' management'system' Internal'control' system' Repor1ng'&' indicators' Accoun1ng,'financial' statement' Treasury' Financial'market' communica1on' Goals,'values,' principles' Corporate' strategy' Business'&'process' structure' Integrity'&'law' Risks'&'finance' Safety'&'security' Corporate' documenta1on' Environment' HR'management' &'process' Human'resource' policy' HR'planning'&' organisa1on' Opera1on' control' Evalua1on' Entry'&'exit' Opera1on'&' development' Administra1on'&' remunera1on' Understanding' of'quality' Quality'planning' Quality' improvement' Quality' evalua1on' Performance' evalua1on' Quality' assurance' Problem'and'error' processing' Quality' documenta1on' Planning,' requirement,'change' Research'&'preB liminary''develop.' Standard,'method,' process' Tes1ng'&' valida1on' Concept,'design,' construc1on'space' Development'&' engineering' Product'data'&'' documenta1on' Procurement' strategy' Logis1cs'planning'&'' management' Supplier' rela1onship' Supplier' evalua1on' Purchase'awarding' '&'contract' Produc1on' supply' Procurement' op1misa1on' Produc1on'planning' &'management' Equipment' planning' Produc1on' assurance' Series'prepara1on' Manufacturing' Assembly'&' intralogis1cs' Corporate' communica1on' Corporate'&'brand' iden1ty' Marke1ng' concept' Execute' Control' Direct' Market'analysis'&' success'evalua1on' Marke1ng' measures' Edi1ng'&' Proofreading' Media'archive' Produc1on'process' &'simula1on' Sales'strategy' &'client' Sales,'demand,' stock' Distribu1on'system' Sales'performance' Qualifica1on,'quote,' contract' Order'&' distribu1on' Acceptance'&' documenta1on' Distribu1on' op1misa1on' Financial'service' strategy' Guideline,'process,' risk' Evalua1on'&' sustainability' Performance' measurement' Financial'services' contract' Bank'&'credit' Insurance' Customer'voice' Connected'vehicle' Customer'&'vehicle' data' Product'monitoring' Warranty'&' goodwill' Standard,'equipB ment,'informa1on' Loca1on'planning' Facility'&' site'safety' Equipment'&' supply' IT'opera1ons' Knowledge'&'ideas' Law'&'regula1ons' IT'development'&'' documenta1on' Assistance' IT'planning' Project,'por[olio,' process'
  21. 21. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Primary focus on building up digital and mobility competencies 21 Sales  &    digital  access   Sales  strategy   &  client   Sales,  demand,   stock   Sales  performance   Qualifica:on,  quote,   contract   Order  &   personalisa:on   Acceptance  &   documenta:on   Customer  voice  &   contact   Sales  strategy   &  client   Sales,  demand,   stock   Distribu:on  system   Sales  performance   Qualifica:on,  quote,   contract   Order  &   distribu:on   Acceptance  &   documenta:on   Distribu:on   op:misa:on   Produc:on  planning   &  management   Resource   planning   Produc:on   safeguarding   Engineering,  series   prepara:on   Manufacturing   Assembly  &   intralogis:cs   Produc:on  process   &  simula:on   Distribu:on  system   Distribu:on   op:misa:on   Produc:on  planning   &  management   Resource   planning   Produc:on   safeguarding   Series  prepara:on   Manufacturing   Assembly  &   intralogis:cs   Produc:on  process   &  simula:on   Physical   produc:on  &   outbound   logis:cs   Digital  product   integra:on  &   value  added   service   Planning,   requirement,  change   Network   Ecosystem   Client  &  vehicle  data   Product  monitoring   Guarantee  &   goodwill   Standard,  equip-­‐ ment,  informa:on   Vehicle  fleet  &   mobility  service   Tes:ng  &   valida:on   Research  &   Development   Planning,   requirement,  change   Research  &  pre-­‐ liminary    develop.   Standard,  method,   process   Tes:ng  &   valida:on   Concept,  design,   construc:on  space   Development  &   engineering   Product  data  &     documenta:on   Customer  voice   Connected  vehicle   Client  &  vehicle  data   Product  monitoring   Guarantee  &   goodwill   Standard,  equip-­‐ ment,  informa:on   Financial  service   strategy   Guideline,  process,   risk   Evalua:on  &   sustainability   Performance   measurement   Financial  services   contract   Bank  &  credit   Insurance   Financial  service   strategy   Guideline,  process,   risk   Evalua:on  &   sustainability   Performance   measurement   Financial  services   contract   Bank,,credit,   payment  portal   Insurance   Produc:on   Sales  &   outbound   logis:cs   APer-­‐sales   support   Financial   service   Financial   service  
  22. 22. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Business competencies of the changing business architecture for the autoMOBILE value chain 22 Corporate' leadership' Procurement'&' inbound'logis1cs' Phy.'produc1on'&' outbound'logis1cs' Marke1ng'&' Communica1on' Sales'&' 'digital'access' Financial'service' Digital'product' integra1on'&'value' added'service' Human' resources' Quality' Finance'&' Accoun1ng' Corporate' support'service' Infrastructure' Leadership' domain' Core'business' domains' Administra,on' domains' Support'' domains' Planning'&' management'system' Internal'control' system' Repor1ng'&' figures' Accoun1ng,'financial' statement' Treasury' Financial'market' communica1on' Goals,'values,' principles' Corporate' strategy' Business'&'process' structure' Integrity'&'law' Risks'&'Fnance' Security' Corporate' documenta1on' Environment' HR'management' &'process' Human'resource' policy' HR'planning'&' organisa1on' Opera1on' control' Evalua1on' Entry'&'exit' Opera1on'&' development' Administra1on'&' remunera1on' Understanding' of'quality' Quality'planning' Quality' improvement' Quality' evalua1on' Performance' evalua1on' Quality' valida1on' Dealing'with' problems'&'errors' Quality' documenta1on' Planning,' requirement,'change' Procurement' strategy' Logis1cs'planning'&'' management' Supplier' rela1onship' Supplier' evalua1on' Purchase'awarding' '&'contract' Produc1on' supplies' Procurement' op1misa1on' Produc1on'planning' &'management' Resource' planning' Produc1on' safeguarding' Engineering,'series' prepara1on' Manufacturing' Assembly'&' intralogis1cs' Corporate' communica1on' Business'&'brand' iden1ty' Marke1ng' concept' Execu,on' Control' Management' Market'analysis'&' success'evalua1on' Marke1ng' measures' Edi1ng'&' proofreading' Media'archive' Produc1on'process' &'simula1on' Sales'strategy' &'client' Sales,'demand,' stock' Distribu1on'system' Sales'performance' Qualifica1on,'quote,' contract' Order'&' personalisa1on' Acceptance'&' documenta1on' Distribu1on' op1misa1on' Financial'service' strategy' Guideline,'process,' risk' Evalua1on'&' sustainability' Performance' measurement' Financial'services' contract' Bank,'credit,' payment'portal' Insurance' Customer'voice'&' contact' Network' Ecosystem' Client'&'vehicle'data' Product'monitoring' Guarantee'&' goodwill' Standard,'equipB ment,'informa1on' Site'planning' Facili1es'&' sites'safety' Equipment'&' supplies' IT'opera1on' Knowledge'&'ideas' Law'&'regula1ons' IT'development'&'' documenta1on' Assistance' IT'planning' Project,'por[olio,' process' Vehicle'fleet'&' mobility'service' Technology'&' development' Research'&'preB liminary''develop.' Standard,'method,' process' Tes1ng'&' valida1on' Concept,'design,' construc1on'space' Development' Product'data'&'' documenta1on'
  23. 23. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry …further details 23 The Mobility Revolution in the Automotive Industry: How not to miss the digital turnpike! The Internet of Things, Cloud Computing, Connected Vehicles, Big Data, Analytics – what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitization, connectedness, personalization and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here – who will shape it? http://www.amazon.com/Mobilitätsrevolution-Automobilindustrie-Ausfahrt-digital-Xpert-press/dp/3662447827/ref=sr_1_1 http://www.amazon.com/Mobility-Revolution-Automotive-Industry/dp/3662477874/ref=sr_1_2 1 ISBN 978-3-662-47787-8 Sebastian Wedeniwski The Mobility Revolution in the Automotive Industry How not to miss the digital turnpike TheMobilityRevolutioninthe AutomotiveIndustry Wedeniwski Sebastian Wedeniwski The Mobility Revolution in the Automotive Industry How not to miss the digital turnpike The Internet of Things, cloud computing, connected vehicles, big data, analytics – what do any of them have to do with the automotive industry? This book provides essential information on the future of mobility trends resulting from digitization, connectedness, personalization and data insights. In particular, traditional companies will have to adapt, develop new business models and become more flexible with the help of appropriate enterprise architectures; transforming critical business competencies will be the key. The vehicle of the digital future is already here – but who will shape it? Professional Computing 9 7 8 3 6 6 2 4 7 7 8 7 8
  24. 24. © 2015 IBM Corporation IBM Global Automotive Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Thank You! 24

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