Comm 303 Final Project Summer 2016

3. Smart Cars:

4. The Evidence
• Google has been working on a smart car prototype since 2009
• In 2012, testing began with the Lexus RS450h
• They completed over 300,000 California highway miles
• In December 2014, Google revealed its first real build of its
prototype

5. Smart Cars: Diffusion of Innovations
Centers on the conditions that
increase or decrease the
likelihood that an innovation, a
new idea, product or practice,
will be adopted by members of
a given culture.
• People must believe that the innovation has a relative advantage over
what is currently being used
• Smart cars are still in the innovation phase
• Once this technology is adopted by the risk takers, it will then go to the
early adopters, early majority, late majority, and finally, the laggards.

7. The Evidence:
• HoloLens by Microsoft are holographic glasses that enable the
user to see the world around them as a holographic world
• The Developmental Edition was released March 30,2016 and
costs $3,000.
• They contain more computing power than the average laptop
• No wires, external cameras, or phone or PC connection
required

8. Smart Glasses: Critical Mass Theory
Definition: A small segment of the population that chooses to
make big contributions to the public good
• With more and more people seeing the success of smart
glasses the demand for this product will only increase
• This is true, because a large company like Microsoft (the few
who make the choices such as new products) are creating a
version of holographic ‘smart’ glasses and have been since
2012

10. The Evidence
• CEO and founder of X.AI has already created a male
alternative to their female digital assistant, named Andrew
Ingram
• Going forward, companies will need to introduce new
customizable options to keep digital assistants relevant
- This benefits customers by offering more diverse features

11. Definition: Our culture and economy is increasingly shifting away from a focus
on a relatively small number of ‘hits’ at the head of the demand curve and
towards a huge number of niches in the tail
• Siri and Cortana are not widespread ‘hits’ because they do not occupy
multiple niches
• By limiting digital assistants to one voice and gender it could only be
selectively used

12. Conclusion
• With the inventions over the last 100 years, it
is apparent that people will continue to invent
new and improved technologies.
• The future should be filled will new and
exciting technologies.

13. • Brauer, Karl. “Top 10 Advanced Car Technologies by 2020.” Forbes. Forbes Magazine, n.d.
Web. 30 June 2016.http://forbes.com/sites/kbrauer/2015/01/19/top-10-advances-car-
technologies-by-2020/#5a1e6b5eb938
• “Diffusion of Innovations Theory.” Index. N.p., n.d. Web. 11 June
2016http://www.ou.edu/deptcomm/dodjcc/groups/99A2/theories.htm
• “Microsoft HoloLens.” Microsoft HoloLens. N.p., n.d. Web. 05 June
2016.https://www.microsoft.com/microsoft-hololens/en-us/hardware
• Cheyer, Adam. “The Future of Personal Assistants.” O’Reilly. N.p., n.d. Web. 14 June
2016.http://conferences.oreilly.com/nextcon/economy-us-
2015/public/schedule/detail/46805