Volvo sees connectivity as increasingly important, with 39% of car buyers in 2013 citing in-vehicle technology as a top priority. A connected car fully participates in the networked society through functional connectivity layers, digital ecosystem integration, and apps allowing control and integration with smartphones, infrastructure, other cars, and Volvo services. Volvo's strategy is to make life more enjoyable and save time through new connected benefits, leveraging big data and focusing on drive time, connected life, and maximizing their role in the connected society.

1. Volvo and the Connected Car
David Holecek
Director Connected Products and Services
Volvo Car Group
October 2014
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…from 1927…
…until today
A lot has happened...

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Importance of Connectivity
In-vehicle technology top selling point for 39% of car buyers Dec 2013 (vs. power & speed top priority to 14%)
“It’s gone past cool,” said John Waraniak, vice president of technology for the Specialty Equipment Market Association, an auto industry trade group. “It’s a reason to buy.”

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Importance of Connectivity

6. But... What is a ’connected car’?

7. Full-worthy citizen of the networked society

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Value differentiation
Functional Connectivity layers
Digital eco-system integration
Your digital remote
Connecting devices in the car
In-dash apps
Native and web apps running in the car
Volvo On Call app
My Volvo website
Car-to-car
Car-to-infrastructure
Car-to-dealer
3rd party integration
Smartphone connected to the car (e.g. Bluetooth or Apple CarPlay)
WiFi connection for all your devices

9. Car to infrastructure
THE Connected Volvo
Car to car
Car to service
Connected
Vehicle
Cloud

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everything we do starts with people

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Drive Time
Making the most of my journey
Connected Life
The car as a part of my life
Big Data
Leveraging the car in connected society
Big data
Our Strategy with the connected car
Making life more enjoyable… saving time… with new customer benefits.

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13. TuneIn
Rdio
Stitcher
Pandora
iHeartRadio
Wikipedia
Send to car
Park & pay
Glympse
Weather
Yelp
Local search
WiFi hotspot
Bluetooth handsfree and music streaming
Integrated rooftop 3G/4G antenna
Driver display
Center display
Voice control
Text to speech
Connected service booking
Sensus Navigation
Smartphone app
- climatisation
- check status
- lock / unlock
- car locator
- driver’s journal
- send to car
- roadside assistance
Concierge services
Storytel
Find fuel

14. Sensus Connect
All Volvos, globally – available now!
Best Infotainment system 2014

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The all-new Volvo XC90

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There is more to come with additional benefits
Drive Time
Making the most of my journey
Add convenience to my life
Maximize connected society

18. ...and these are our future customers!

19. Thank you!
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