A summary of the status of User Experience (UX) related topics related to the Auto & Mobility industries in Michigan. Topics include 1) Current Events, 2) Jobs / Employers, 3) Professional Orgs / Events / Conferences, 4) Educational Programs, 5) State Organizations and 6) UX Topics covered to-date in our group meetings. This presentation was used for a group discussion on 7/31/2019 at the "MI Auto & Mobility UX" group meeting.

1. Michigan Automotive & Mobility
UX

2. 2
Sponsors

3. Examining the Status of Auto &
Mobility UX in Michigan
Parrish Hanna Meeting #7
Michigan Automotive & Mobility UX

4. 4
• Recent Current Events
• Jobs / Employers
• Professional Orgs / Events / Conferences
• Educational Programs
• State & Gov’t Organizations
• UX Topics Covered / Speakers To-date
CONVERSATION STARTERS

5. 5
RECENT
ANNOUNCEMENTS
& CURRENT
EVENTS

8. 8
JOBS
EMPLOYERS

10. +/- 100 JOBS

11. 11
• All levels / types of OEMs, Suppliers, Integrators,
Specialists & start-ups in Michigan are hiring UX
professionals
• Mid & Small companies hire 1-2 people (that do a
lot & educate the rest of the company)
• OEMs are now building domain-specific UX teams
(for connectivity, infotainment, HMI, EVs, AVs,
advanced Design and more)
OBSERVATIONS

13. 13
PROFESSIONAL
ORGANIZATIONS
EVENTS
&
CONFERENCES

16. “IGNITE” is a format of presentation in which an
individual has 5-minutes to tell the story of their
business, project, research and more.

17. 17
EDUCATIONAL
PROGRAMS

20. CCS collaborates
with international
companies to
contribute to the
creative problem
solving of the
world’s mobility
challenges.

21. RETRAINING & UPSKILLING
MASTERS OF MOBILITY
EXECUTIVE EDUCATION
ENTREPRENEURSHIP

22. 22
STATE
ORGANIZATIONS

25. 25
UX TOPICS
COVERED
SPEAKERS
TO-DATE

26. Michigan Automotive & Mobility UX
WHO WE HAVE HEARD FROM

27. Michigan Automotive & Mobility UX
WHO WE HAVE HEARD FROM

28. 28
10 TOPICS: AUTO & MOBILITY UX
PHYSICAL & DIGITAL
COCKPIT CONFIGURATION
DIGITAL
DESIGN
BROUGHT-IN
BUILT-IN
BEAMED-IN
PROFILE MANAGEMENT
CONSUMER
IDENTIFICATION
INTELLIGENT
SYSTEMS
DIGITAL
ASSISTANTS
FEATURES VS.
EXPERIENCES
DESIGNING FOR
ELECTRIFICATION
THE
SERVICES OF
MOBILITY
USER EXPERIENCE
MEASUREMENT AUGMENTED
REALITY
VIRTUAL REALITY
Michigan Automotive & Mobility UX

29. 1. On UX Nomenclature –
Towards Standardization
2. Other Contemporary UX
Challenges in Automotive
& Mobility / Which of 10 do
you feel strongest?
3. The State of UX @ the
Domestic OEMs
4. UX & Mobility @ The Big
Three
5. The State of UX @
Chinese OEMs
FUTURE MEETING TOPICS
29
6. The State of UX @
German OEMs
7. The State of UX @ Auto
Startups – focus on
Chinese and CA-based EV
companies, like Bordrin,
Rivian, NIO and others
8. The State of UX @ Auto
Integrators & Suppliers
9. About Heumen Design @
Harman
10. How to become an Auto
and/or Mobility UX
professional?
11. Auto UX Measurement
12. Best Practices in Mobility
Service Design
13. The UX of Automotive
Digital Components
14. The State of Global Auto &
Mobility UX Firms Detroit
Studios – IDEO, iconincar,
IMAGINATION, etc.
15. The UX of Driver
Assistance (DAT) – Levels
1-3
11. Highlight

30. 22. Auto & Mobility @ Center
for Creative Studies (CCS)
23. Auto & Mobility @ Wayne
State
24. The basics of UX
principles and methods
25. The challenges of future
Urban Planning – city
specific
26. OEM Challenges & Pain
Points – in a conversation
with suppliers
FUTURE MEETING TOPICS
30
16. The UX of Level 4
Autonomy (AVs)
17. The UX of An Automotive
Digital Assistance / Voice
18. UX @ Waymo
19. The UX of Electrified
Vehicles (EVs)
20. UX at Uber & Lyft
21. Auto & Mobility @ U of M

31. EMOTIONAL PRODUCT, SERVICE, SYSTEM – DESIGN & COLLABORATION
Parrish Hanna
Founder, movotiv
e: parrish@movotiv.com
m: 847.668.9602
www.movotiv.com
THANK
YOU.
Michigan Automotive & Mobility UX