MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. FULL
SIGHTS
june_14

2. MONTHLY DIGITAL KNOCKOUTS
Fullsix’s team gathers a special selection of content, the most
impactful Digital actions , thought to be inspiring and shared

3. 01Data
estudios, estadísticas, infografías,…
02User Experience
interfaces, usabilidad, interacción…
03Digital Tech
digital signage, gadgets, instalaciones,…
04Advertainment
advergaming, brand experiences, outdoor,…
05Mobile
AR, apps, augmented TV, wearable tech...
06Storytelling
short stories, films, video, animation...
07Social Ideas
contenido, conversación, plataformas…
08Knowledge
libros, conferencias, eventos, publicaciones,…
09Art
diseño, ilustración, foto, motion graphics…
10Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others

4. 01Data
Uber, the service and mobile app to rent cars P2P,
reaches a value of more than 18.000 million dollars
Despite the
controversy, tech will
keep modifying
traditional business
*

5. 02User Experience
Harley Davidson - 06.19.14
The roar of a Harley's engine is an icon, when designing their new
electric motorbike, the brand knew they would need to create a new one
Evolving your brand
“ownables” adapts
them to new
generations
*

6. Sephora - Augmented Reality Mirror
This mirror, gives back in real time, an image of the made up person
that uses it, allowing the change of the colors and the make up's texture
Once it is available
online, will you still
visit the offline
store?
*
03Digital Tech

7. Casa de la amistad - Hair Fest
Heavy music festival that to get in, you have to pay with a hair lock
that will be used to create wigs for little boys and girls with cancer
04Advertainment
Avoids deal seekers
asking users
commintment
*

8. 05Mobile
The Official Universal Orlando Resort App
Wait time in every fairground ride or GPS navigation through images,
ingredients for an app that facilitates the visit to the amusement park
In order to access
users' mobile phones,
brands must offer
usefulness
*

9. 06Storytelling
Electrolux - The best present
A daughter that goes to study abroad, a homemade lasagna
and an emotional message in a plane to celebrate Mother's Day
Don't speak about
your product but what
it makes you feel and
helps to achieve
*

10. 07Social Ideas
Glamour Sale - Doggy Sales
Strange messages in the brand's social profiles, influencers
that maximize their reach and a dog as main characters
Use any promotion or
discount to keep
building your brand
*

11. 08Knowledge
Strategy Deck
An app for smartphones that provides different tools
for strategic communication in the shape of a card deck
*
Have you ever thought
about the brand
content that you could
include in an app?

12. 09Art
Coca Cola - 2nd Lives
By creating a new lid top line the brand offers a
much funnier and useful usage to its plastic bottles
Your product
becoming an icon
requires effort from
the brand
*

13. 10Cutting Edge
Kindle
Suzi LeVine has become the first US
ambassador in taking her oath over a Kindle
*
Digital concerns not
only websites,
forget it a your
brand will disappear

15. brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and people
Wearetheleadingindependentmarketingcommunications
groupinEuropewitha62peopleteaminSpain.Weofferin
housestrategy,creativeandtechservicestohelpbrands
reconnectwiththeirusersandleavethemabigsmile.
Javier Gómez de Quero del Castillo
Managing Director
FullSIX
!
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero
!
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?