7. evaluation 1-1

1. FMP Evaluation
Joseph Sam Fulton

2. Production Process Evaluation

3. Research
• Strengths: The strengths of my research was that it allowed me to get a good idea of what I wanted
instead of going in blind. It also allowed me to get a good idea of what I wanted and research that and get
an even better idea from that. My research also helped my product because It gave me a clue about what
other games, like mine, looked like, as I wanted to broaden my understanding of the what a game like
mine was like. The image in the top right hand corner of the screen shows a good representation of what
research helped me with, a similar idea to mine but different, and gave me ideas in which I wouldn’t have
thought of including in my design but, I ended up doing so because of it. Another strength of my research
was that it gave me a opportunity to create a questionnaire and ask people willing to submit and answer
it. This gave me a chance to get feedback from my audience and what ideas I asked were good and what
weren’t. Which helped considerably as it allowed me to move these ideas forward and place them in my
poster. This is shown through the image on the top left hand corner of the screen, about me expressing my
thoughts and feelings on a certain question that my audience have answered.
• Weaknesses: The weaknesses of my research was that when doing my Questionnaire and my
similarities of existing products, I ran out of ideas of what to do e.g. questions, similar products as I just
couldn’t think of anything else to say or put in, so it wasted me a lot of time as I struggled finding suitable
questions and similar products. Another weakness was that the response I had to create for my survey
about my audience took way longer than I originally expected and it took me a good two lessons to fill
them all out thoroughly.

4. Planning
• Strengths: My strengths of my planning were that I was able to have a good idea of what my product
would look like before I started on my final product. Which was helpful to me as It gave me a chance to
change anything or get rid of anything I perhaps didn’t like. Another strength of my planning was that I
was able to perhaps create a new idea other than my original idea, In case I wanted a change. It allowed
me one last check just to see if everything looked really good. Another strength was that it helps arrange
the layout, saves time as I already know what to do, so I don’t have to make it up. It also allowed me to
look and place the letters of my poster accordingly, so I knew exactly where to place them in my final
product, instead of going in with no clue of where to place them, which would take up to much time.
• Weaknesses: My weaknesses of my planning was that I already knew what I wanted to do, so the
whole process for me was slightly pointless as I just copied what I knew I wanted to do. Another
weaknesses was that I found that by planning I didn’t really get a scope for individual freedom I found that
I was being guide lined by myself as I was being forced to do what I planned. Another weakness was that
this particular process was quite time consuming and I feel as if I spent too much time doing this when I
should have been cracking on with my final product, so I feel as though I wasted on a lot of time on
planning when I really shouldn’t have.

5. Time Management
• I believe I managed my time ok as I managed to meet all my deadlines on time but I feel as though some of
my power points were quite rushed in order for me to meet the deadline. I also think that since I usually
write quite a lot on for my work, that takes a considerable amount of time to do and that was a
considerable factor in managing my time, as I didn’t want to write too much in case I lost valuable time or
spent too much time on that particular section. I did complete my project on time, and as mentioned
above I handed my work in at the required deadlines. Although I did complete my work within the
designated time I believe that if I did have perhaps a couple more days I could make my product look a lot
better than it already does, and check for any faults that I didn’t pick up earlier on. I could also granted
additional time fill out a bit more of the power points that I didn't spend as much time on as I perhaps
should of done. I believe my products would have improved given more time obviously, as I wouldn’t have
rushed as I believe I did. They would have improved if added extra time because I would have been able to
check for any mistakes in my product, I would also be able to add more things perhaps: images, more
games and even another game image as I feel as though my product could of perhaps needed a extra
something. So to conclude I think my time management went alright but with a few extra days to
complete my product I believe I could have a done a better job.

6. Technical Qualities
The one on the right is my poster and the one on the left is the similar product that I was comparing my product to. I
think the products both have good similarities and they both have image typography included. I believe that the real
life poster on the left is a bit better than mine as it’s ordered better than mine and it delivers a more important
message than what I wanted to use at the start, but I just couldn’t quite fulfil in the end. Although I believe that mine
has a lot more going on than the one on the left as the poster on the left is more dedicated to one game whilst mine is
dedicated to a few. I think that mine is different because it’s a lot bolder and it stands out a lot more than the poster
on the left which I think is a great plus. Both posters look really good and I believe that mine could easily be a
legitimate poster. The colour scheme on both posters are different as one goes for only two colours that being green
and black and mine being a range of different colours, which I believe makes mine look a lot more likeable. The poster
similarities are that

7. Aesthetic Qualities
I think my work does look good and I think that anyone
viewing it can see that. I also believe the idea I have come
up with a creative idea, using the letters of the word to
make up more words, whilst advertising games, I think I
was clever to try and I feel as though my idea was unique
compared to any other poster advertising for games. I
think my game’s visuals are good as I like the faded
images incorporated in the background, although I do
believe that it can appear as though my poster is very dull
from just half- looking at it. I believe the letters of my
poster are unique and cool as they represent that of their
game style. I would improve the colour system of my
poster as I believe it would catch the eye of a lot more
people with just a bit of colour added to the poster.
Another improvement could well be that I should of
made all the writing apart from the main Bethesda bit
the same colour so that it all looks more organised and
presentable then I think it does now. I would improve
these two improvements by using the same colour
throughout for the writing, so that they would all be the
same. For the adding colour bit I probably would try find
the best place to add colour and evaluate if it looks better
there or not.
The strengths of my poster was the creativity and the
design of my poster, I also believe the background of my
poster is also a really big strength as for a gamer’s
perspective it’s a collage of memories. My weaknesses of
my poster is probably my writing like mentioned in my
other paragraph, another weakness was probably the
different sizing of each of my letters as each word seems to
be differently sized and looks slightly different to the next,
which is slightly annoying. Another strength is that the font
of each game, as I believe that they all suit the poster
greatly and I really like the look of each one.

8. Audience Appeal
I think that my product does appeal to its target audience, as my poster is very gaming orientated, which is the
category of my audience. My poster also appeals to the audience because it has all the qualities in which a poster
of my audience want to see, e.g. their favourite games, their favourite developer, a cinematic background, which
believe I have included. The specific bits of my poster that appeal to my audience would be the collage of games as
the background, the game developer logo in the centre would also be a big interest. Although I do believe with my
poster that I don’t really have a target audience as all people I feel would be interested in my poster and recognise
it for what it is.
I found out on my questionnaire that people were very open to my questions, and would answer them as honestly
as they could. The people who submitted my survey gave me great feedback on some much needed answers to my
questions and I’ve included all I could from my questionnaire as some responses I didn't think would look that good
included. Some of my findings from my questionnaire weren’t great as they were giving me answers to my
questions that I didn’t really want to see, as I had an idea in my head and by them putting their views and opinions
it was making me change the outlook of my idea and morphing it to fit there needs, turning my idea to suit them
rather than suit me which was a strange thing to do and was very frustrating.
This is a example of one of my questions for my
questionnaire to target my audience. I started
with a very obvious question of How old are
you? As I believe that this best starts off the
selecting target, as if most of my audience is
younger I will try make my poster around and
vice a versa. As you can see from the image
most off my audience are around the age of
16-18 which is great for me as I can add more
interesting things in my poster that I think
older guys would understand.

9. Peer
Feedback

10. Feedback 1
• What did you like about the product?
– I really like the background of your product, I like how its faded, it would attract my attention if I saw
it on the high street or online, I also think it will attract your target audience because it has a lot of
new games in the background it also has I a lot of different colours in the background
• What improvements could have been made to
the product?
• Put the wording of the title in a different colour so it can stand out more

11. Feedback 2
• What did you like about the product?
– I liked how you incorporated all the different font styles from the various games produced by
Bethesda and how they interlink with each other in the centre.
• What improvements could have been made to
the product? I’d prefer if there was a thinner stroke line along side the text as it makes
the wording not look as appealing.
• Also maybe show a bit more colours throughout the design as the actual design seems very bland and
unappealing to look at, basically pretty dull.

12. Feedback 3
• What did you like about the product?
– I liked how the pictures blended together for the background and formed a college of pictures, I also
enjoyed how the letters correspond each other. I like how some words stick out and its very eye
catching.
• What improvements could have been made to
the product?
– I think a improvement would be to make the letters a bit bigger as some are unreadable. Another
improvement would be to make different words different colours as you can’t really see what your
meant to be reading.

13. Peer Feedback Summary
• What do you agree with from your peer feedback?
• I partially agree with my peers in what they said about what I can improve on as any improvement I will take as it
can help me in the future. I obviously liked the part where they were complimenting my work. I liked how they
complimented the fact that I used a good fading technique with the pictures, as I spent a decant amount of time
making them like that. I also agree with the way some people liked my choice of colours. I appreciated this as my
product wasn’t meant to be bright and colourful as it was meant to flow with the games I was showing. I also
agree and thankful that someone recognised the thought process for my background, just because it’s a darker
shade doesn’t mean that it won’t necessarily work.
• What do you disagree with from your peer feedback?I
have to disagree with one of the statements from the improvement sections. About “Making the letters
bigger”. As I couldn’t possible make my letters bigger as there wasn’t enough room to increase their size,
otherwise the letters would have overlapped each other. The colours problem kept coming up from
various people which is understandable, as to some people my product may look quite dull compared to
their lightly coloured projects, but I believe if I added bright colours to my project it wouldn’t have the
same effect and look as it does at the moment. As quoted from my survey more people wanted a more
cinematic look, and I believe that’s what I made my poster have, a cinematic feel. Another thing I slightly
disagreed with was the colour of the title, implying that I should change it because they couldn’t quite
read it, I personally believe that the colour for the title was good and suited the rest of the style of the
poster. I tried out different colours and they just didn’t suit like the grey I chose does.

14. Peer Feedback Summary
– I would like to perhaps try and make the letters bigger, as It was brought up quite a lot in
my feedback and I can understand the issue of why it was said. So I would definitely try
and increase and magnify the size of the letters if it meant my product looked better.
– I would also change the color of my letters as that was brought up a lot as well, so I’d
probably like to change them to all of the same color as like what was suggested by
someone who gave me feedback. I think this would perhaps be a change worth changing
as the poster may look the same and come together a bit more, then the mix and match
I did.
– I would also like to make the change to the amount of stroke I put on my lettering as I
think I made it too thick and it looked a bit unappealing and off putting as was picked by
someone giving me feedback. Making the stroke lighter I think it wouldn’t overwhelm as
much and would maybe attract more people towards it. It would perhaps allow me for
more space to increase the size of my letters like mentioned above.
– The biggest change I would probably like to make the most would be, a lot like the color
one but a bit different would be to color all my letters different colors to attract the
attention of people more as I think since my posters quite dark and the lettering is quite
dark its hard to shine out from other brightly colored posters.