The document discusses lean design thinking as a method combining creativity and empathy to enhance problem-solving in startups, emphasizing the elimination of waste and the focus on value creation. It introduces design thinking principles, including project framing for user experience redesigns, and highlights tools like the Business Model Canvas. Additionally, it provides resources and frameworks for implementing these concepts in personal and professional routines.

1. Lean
Design Thinking
+
Reuven Cohen, Citrix Labs
A Crash Course in Creativity.
DesignedBy:
Image by: https://flic.kr/p/84Z7E5

2. Creativity
The phenomenon whereby something
new and valuable is created.

3. Design
Purpose, planning, or intention that exists behind an
action, fact, or material object (virtual or physical).

4. What is a Lean Startup?
Similar to the precepts of lean management, A lean
startup philosophy seeks to eliminate wasteful practices
and increase value producing practices during the product
development phase so that startups can have a better
chance of success without requiring large amounts of
outside funding, elaborate business plans, or the perfect
product.

5. What is Design Thinking?
Design thinking is defined as combining empathy
for the context of a problem, creativity in the
generation of insights and solutions, and
rationality in analyzing and fitting various
solutions to the problem context.
According to Tim Brown, CEO and president of
IDEO, the goal of Design Thinking is "matching
people’s needs with what is technologically feasible
and viable as a business strategy"
The premise of teaching Design Thinking is that by
knowing about how designers approach problems
and the methods which they use to ideate, select
and execute solutions, individuals and businesses
will be better able to improve their own problem
solving processes and take innovation to a higher
level.

6. What’s a Good First Design Thinking Project?
One way to frame your project around people, is to (re)state the challenge using this
format:
“Redesign the [ topic ] experience for [ user ].”
[topic] The first spot is the project area/topic/goal (but make sure the solution isn’t
already dictated).
[user] The second spot is a user group; don’t be afraid to be specific in identifying the
user.

7. Lean Design Thinking Workshop
Through this experience you will take away some of
the basic principles of Design Thinking and Lean
Startup giving you the tools to start to adapt them into
your personal and professional routines.

8. Understand
Ideate
Experiment
https://www.progress.ly/view/xP3Wfk9OTq_JO-fAVHXYFA
Functional Workflow. Try it.
The Process. (Long form)

9. These Post-It Notes can
be used to capture your
notes in the dotted areas
on the Sketch Pad. Drag
and Drop them into place.
Then just Double Click
them to edit or add text. If
you need more notes then
just right click to copy.
Then paste them where
you need them.
sticky notes.
sticky notes.
Your Mission: Define your purpose here.
sticky notes.

10. These Post-It Notes can
be used to capture your
notes in the dotted areas
on the Sketch Pad. Drag
and Drop them into place.
Then just Double Click
them to edit or add text. If
you need more notes then
just right click to copy.
Then paste them where
you need them.
sticky notes.
sticky notes.

11. These Post-It Notes can
be used to capture your
notes in the dotted areas
on the Sketch Pad. Drag
and Drop them into place.
Then just Double Click
them to edit or add text. If
you need more notes then
just right click to copy.
Then paste them where
you need them.
sticky notes.
sticky notes.

12. These Post-It Notes can
be used to capture your
notes in the dotted areas
on the Sketch Pad. Drag
and Drop them into place.
Then just Double Click
them to edit or add text. If
you need more notes then
just right click to copy.
Then paste them where
you need them.
sticky notes.
sticky notes.

13. These Post-It Notes can
be used to capture your
notes in the dotted areas
on the Sketch Pad. Drag
and Drop them into place.
Then just Double Click
them to edit or add text. If
you need more notes then
just right click to copy.
Then paste them where
you need them.
sticky notes.
sticky notes.

14. Business Model Canvas
The Business Model Canvas, is a
strategic management and
entrepreneurial tool. It allows you to
describe, design, challenge, invent,
and pivot your business model.

15. These Post-It Notes can
be used to capture your
notes in the dotted areas
on the Sketch Pad. Drag
and Drop them into place.
Then just Double Click
them to edit or add text. If
you need more notes then
just right click to copy.
Then paste them where
you need them.
sticky notes.
sticky notes.

16. Elements.
workflow. https://www.progress.ly/view/xP3Wfk9OTq_JO-fAVHXYFA
playbook (for facilators) http://dschool.stanford.edu/wp-content/uploads/2012/02/crashcourseplaybookfinal3-1-120302015105-phpapp02.pdf
UNDERSTAND mixtape: Discovering insights via human engagement: http://dschool.stanford.edu/wp-content/uploads/2012/02/understand-mixtape-v8.pdf
EXPERIMENT mixtape: Advancing your solution via prototyping : http://dschool.stanford.edu/wp-content/uploads/2012/02/experiment-mixtape-v8.pdf
IDEATE mixtape: Generating unexpected ideas via reframing your challenge: http://dschool.stanford.edu/wp-content/uploads/2012/02/ideate-mixtape-v8.pdf
post it clip art. http://www.clipartbest.com/clipart-eTMdLrAjc
Original Business Model Template. https://drive.google.com/previewtemplate?id=102mOZQmMxs0CslmNsPZ5KCNQwAIh9rh4baYgT0VWNAA#
Design Thinking Overview By Reuven Cohen. http://www.forbes.com/sites/reuvencohen/2014/03/31/design-thinking-a-unified-framework-for-innovation/
Mashup by Reuven Cohen, Citrix Labs http://www.linkedin.com/profile/view?id=2886904

17. Crash Course Video