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Innovation design thinking
The document discusses innovation and design thinking. It provides tips for brainstorming ideas, identifying problems, building teams, prototyping solutions, and validating ideas with stakeholders. It emphasizes starting with customer needs, taking an iterative user-centered approach, and continually testing and improving solutions. Key aspects of design thinking highlighted include empathy, creativity, addressing root problems, and taking an experimental learning-based mindset.
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Innovation design thinking
- 1. Innovation and DesignThinking Sanjeev Koushik
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- 3. Ideate Vs Innovate PeopleTech Business Functional Thoughts Emotional Thoughts Brand Marketing Sales Relationship Process Thoughts Innovation happens here
- 4. A Builder -Engineer You only need two people to begin with for a Startup A Seller - Marketer
- 5. ❖ New Business ❖New Process ❖ New Technology Finds and Creates Opportunities
- 6. Question about whatone would want to do with the idea Think as to how it would help others in solving a particular problem Implement a process around it so the idea becomes a solution
- 7. How does BrainstormHelp? • Several Viewpoints • Varied Possibilities • Multiple Opportunities • Details that links possibilities with Opportunities
- 8. Rules for Brainstorming •Only one conversation at a time • Build on other’s ideas as well • Encourage to think that no-one has thought about • Stay on topic • Keep the record of quantity of the ideas • Don’t Judge
- 9. Identify Problem Build Team Find Solution Explore Opportunity Ideation of Solution Ideate Prototype Design Prototype Build Product Implement Product Students WithStakeholders Validate!! Validate!! Validate!! Entrepreneur
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- 12. Ideate on theProblem Vs Solution Start Saving Money and Carefully Spend it Research and prepare for turning ideas into Prototype Be Data Driven Network and Connect with People Share your ideas and talk to people to find out more or for help!
- 13. Analyze Market Capture UrgentNeeds Find Unavoidable Problem Create Buyer Persona
- 14. STARTUP GROWTH -PERCEPTION
- 15. STARTUP GROWTH -ACTUAL
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- 18. Yahoo Search Startedin 1995 Google Started in 1997 Altavista Search was very popular in 1995 http://www.befoundordie.co.uk/altavista.htm
- 19. Henry Ford Said: “IfI had asked customers they would have said ‘a faster Horse'” Ask Why? Why is it now? Why you? Example your car doesn’t start: Why? - Coz the battery died Why? - Coz the alternator wasn’t working Why? - Coz the alternator belt broke Why? - Coz the alternator belt wasn’t replaced on time Why? - Coz the car wasn’t given for service for two years
- 21. What is Innovation? ❖The action or process of innovating ❖ A new method, idea or product ❖ Fulfilling unmet consumer needs ❖ Delighting/engaging the consumers to increase loyalty
- 22. Its all abouthow remix is done and how its successful: • Note your ideas somewhere (with probable questions and problems) • Look at your idea periodically and allow it to evolve • So, it acts like a penance when the problem you’ve arrived at is instilled deeply in your mind • Now add friction points to the problem you are solving, that enables you to go down deeper • You cannot connect dots looking into the future, but your vision and action does • Talk to all the relevant people about it, so it goes viral
- 23. What’s not designthinking? - Its not just visual design that we see Design is how it works : Steve Jobs Design Thinking is less about thinking and more about doing In a Car: Start - Stop - Lower Tax - Lower Emissions - Safety features - Wholesome driving pleasure Design Thinking is a user centered approach to problem solving
- 24. user-centered approach toproblem solving a step-by-step process that is repeated over multiple iterations all about doing Design Thinking is:
- 25. People - Centered: Employees, Users, Customers, Stakeholders Process - Oriented : Processes in the organization : Empathy Foster Creativity : Take everyone together and look at situations in a different way to come up with new solutions Iterative: Learn lessons from solutions created and implemented with customers, and build better Always available: No discussion but excessively work for satisfying customer requirements. Experiments with trial and error is the most relevant thing here.
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- 27. Identify 10 issuesconcerning around your idea Work on the most fundamental issues that you’d want to attend to now Point out one issue you’d really identify the pain and want to work with - Realistic Problem Think about 10 ideas for solving that problem Identify top 3 probable solutions with desirability, feasibility and viability Start the art of talking to people and convincing Activity
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