Design Thinking and Innovation, Strategies and thought process

1. Innovation and Design Thinking
Sanjeev Koushik

2. Opportunities
are like
fishes
in the river

3. Ideate Vs Innovate
People Tech
Business
Functional Thoughts
Emotional Thoughts
Brand
Marketing
Sales Relationship
Process Thoughts
Innovation
happens here

4. A Builder - Engineer
You only need two people to begin with for a Startup
A Seller - Marketer

5. ❖ New Business
❖ New Process
❖ New Technology
Finds and Creates Opportunities

6. Question about what one would
want to do with the idea
Think as to how
it would help others
in solving a particular problem
Implement a process around it so the idea becomes a solution

7. How does Brainstorm Help?
• Several Viewpoints
• Varied Possibilities
• Multiple Opportunities
• Details that links possibilities with Opportunities

8. Rules for Brainstorming
• Only one conversation at a time
• Build on other’s ideas as well
• Encourage to think that no-one has thought about
• Stay on topic
• Keep the record of quantity of the ideas
• Don’t Judge

9. Identify
Problem
Build Team
Find
Solution
Explore
Opportunity
Ideation of
Solution
Ideate
Prototype
Design
Prototype
Build
Product
Implement
Product
Students
With Stakeholders
Validate!!
Validate!!
Validate!!
Entrepreneur

10. Research Formulate Build Act

11. Committed
Problem
solver
Marketer
Judgmental
Innovator
Opinionator
RiskTaker
TeamBuilder

12. Ideate on the Problem Vs Solution
Start Saving Money and Carefully Spend it
Research and prepare for turning ideas into Prototype
Be Data Driven
Network and Connect with People
Share your ideas and talk to people to find out more or for help!

13. Analyze Market
Capture Urgent Needs
Find Unavoidable Problem
Create Buyer Persona

14. STARTUP GROWTH - PERCEPTION

15. STARTUP GROWTH - ACTUAL

16. https://en.wikipedia.org/wiki/Windows_3.0#/media/File:Windows_3.0_workspace.png

17. https://512pixels.net/2014/08/the-control-strip/

18. Yahoo Search Started in 1995
Google Started in 1997
Altavista Search was very popular in 1995
http://www.befoundordie.co.uk/altavista.htm

19. Henry Ford Said:
“If I had asked customers they would have said ‘a faster Horse'”
Ask Why?
Why is it now?
Why you?
Example your car doesn’t start:
Why? - Coz the battery died
Why? - Coz the alternator wasn’t working
Why? - Coz the alternator belt broke
Why? - Coz the alternator belt wasn’t replaced on time
Why? - Coz the car wasn’t given for service for two years

21. What is Innovation?
❖ The action or process of innovating
❖ A new method, idea or product
❖ Fulfilling unmet consumer needs
❖ Delighting/engaging the consumers to increase loyalty

22. Its all about how remix is done and how its successful:
• Note your ideas somewhere (with probable questions and problems)
• Look at your idea periodically and allow it to evolve
• So, it acts like a penance when the problem you’ve arrived at is instilled deeply in your mind
• Now add friction points to the problem you are solving, that enables you to go down deeper
• You cannot connect dots looking into the future, but your vision and action does
• Talk to all the relevant people about it, so it goes viral

23. What’s not design thinking?
- Its not just visual design that we see
Design is how it works : Steve Jobs
Design Thinking is less about thinking and more about doing
In a Car: Start - Stop - Lower Tax - Lower Emissions - Safety
features - Wholesome driving pleasure
Design Thinking is a user centered approach to problem
solving

24. user-centered approach to problem solving
a step-by-step process that is repeated over
multiple iterations
all about doing
Design Thinking is:

25. People - Centered : Employees, Users, Customers,
Stakeholders
Process - Oriented : Processes in the organization :
Empathy
Foster Creativity : Take everyone together and look at
situations in a different way to come up with new solutions
Iterative: Learn lessons from solutions created and
implemented with customers, and build better
Always available: No discussion but excessively work for
satisfying customer requirements. Experiments with trial
and error is the most relevant thing here.

26. Source: https://strategyzer.com/canvas/value-proposition-canvas

27. Identify 10 issues concerning around your idea
Work on the most fundamental issues that you’d want to attend to now
Point out one issue you’d really identify the pain and want to work with -
Realistic Problem
Think about 10 ideas for solving that problem
Identify top 3 probable solutions with desirability, feasibility and viability
Start the art of talking to people and convincing
Activity

28. AI

29. Thank you!
Questions?

30. https://www.linkedin.com/in/sanjeevkoushik
+919845337170