1. Thank you.
A Storybook of Our Services

2. WHO WE ARE NOT
The traditional training & consulting company who
tells you what to do.

3. WHO WE ARE
We are a non-traditional
consulting company. We get you
We bring together creativity
techniques, innovation models to more and
& design thinking sensibilities
to make creative problem better ideas,
solving achievable and
repeatable. faster.

4. Most Common Barriers to Innovation

5. Most Common Barriers to Innovation
We Are Just Don’t Know Comfort Zone;
Not Creative Where to Better to Do
Start What We Know
We Have Innovation is We Analyze
Ideas but Do Flavor of the Ideas To
Nothing With Month Death
Them

6. 3 of Innovation
The right PEOPLE
using the right PROCESS and tools
in a truly inspiring PLACE.

7. Trainings* Facilitations* Speaking (and other)
Engagements*
building confidence in leading solution sessions injecting energy to
creativity; teaching a or teams by using meetings and conventions
simple, repeatable effective and proven through engaging delivery
innovation approach and processes/techniques of innovation-themed
techniques presentations
*teach innovation *guide innovation *inspire innovation

8. Trainings*
building confidence in
creativity; teaching a
simple, repeatable
innovation approach and
techniques
*teach innovation

9. Training
innovation approach, business creativity techniques and leadership for innovation.
IdeaEngineering Bootcamps
id E * Not what you know, but how you think
* Combines design thinking & creative problem solving
* Active learning to build creative confidence
* For practitioners, champions & leaders

10. About id E
Our Design Driven Approach.
(or, the method to our madness)
We know that innovation doesn’t happen by chance. It
isn’t a matter of luck or being surrounded by black
turtle neck creative gurus. Innovation can be managed,
directed and produced when needed. Though not the
linear process we are used to in business it does have
rules, a basic direction and some best practices. We use
I D E A our innovation methodology called IDEA Engineering
which brings together the best of foundation processes
in Innovation like Osborn-Parnes CPS, PDCA,
engineering AcceleratedInnovation,ThinkX as well as Design
Thinking principles. The key mindset and practices in
our method are the same as those that drive innovation
at some of the most recognized innovative companies
like Herman Miller, Apple, Google, Red Bull, Virgin and
Gore. This approach promotes collaboration and guides
teams from discovering the roots of the problems
right through commercialization of solutions.

11. more on
id E
? investigate design experiment activate
All innovation passes
through four iterative
stages that focus
collaborative teams on
areas of most Investigate Design Experiment Activate
importance as they for ideas, to improve prototypes
build from insights to needs, concepts concepts & & plans for
solutions. Each stage empathy, & possible test success
has a clear benefit to insights & solutions assumptions
the overall effort and direction
helps take the risk and
chaos out of innovation.
This is how we turn Create new Check Inform
innovation into a Set clear
direction to and value ideas action in
process your opportunity adding against real world
organization can apply possibilities criteria of scenarios
over and over again. success

12. How it Works
4 5 7 8
? investigate design experiment activate
1 3
2 6
Within the four stages we have eight key steps that build one to the other. Think of these as deliverables that help us push forward.
Our approach is based on truths we have discovered through real world trial and error. They help guide the way we apply IDEA
Engineering and assure that your innovation efforts don’t fail. They challenge the way most organizations do business and are part
of the keys that make our approach work in the real world. Here is just a few of them:
•Rubber Band Effect - Sometimes we find we need to take a step backwards as we discover new things.
•Doing Over Planning - Planning sounds good but it depends on making assumptions. Doing is about going out and trying
something to learn first hand what works and what doesn’t.
•Human Centric - Thinking more along the lines of anthropologists where observation leads to better insights and to empathy
with the consumer/costumer. Observe and understand.
•Storytelling and Visuals over spreadsheets - This means that numbers alone cannot tell the human side of the story.
During our sessions we collect visual data in the form of pictures and video so they better translate our learnings and conclusions
into stories that direct our thinking in more concrete and real ways.
•Radical Collaboration - Where possible we like to source ideas from beyond just those people on the team. This can mean
partners, non-related departments and even consumers/customers.

13. TRAINING IN OUR APPROACH
Applied IDEA Engineering™ is a 2 day immersion into our design driven
approach to innovation and collaborative creative problem solving and includes learning
the theory and applying it to an actual goal challenge or problem. In a two day session
we apply this training against a real world challenge your team is facing so that they get
real world experience with IDEA Engineering and the tips and techniques that make
innovation happen. In a two day session workshop and facilitation of an actual session
come together.
IDEA Engineering™ is an intensive 1 day workshop in the process and
techniques that lead to this design thinking approach. It is learn by doing, quick intense
and fun.
Learning Objectives:
We teach participants:
•Know innovation approach, tools & •how to build collaborative and diverse teams of thinkers that improve creative output
techniques to accelerate innovation &
leverage whole brain thinking. •a new approach to problem solving
•Apply IdeaEngineering(R) approach to real •how to build real and actionable insights based on a customer centric approach and
world challenges. observation
•Develop innovation confidence and plans •how to use process, tools and techniques to improve innovation performance
for follow through. •how rapid prototyping leads to better solutions in less time
•the common mistakes of innovation
1/2 Day Option
Available to Jumpstart
Innovation in Bigger
Groups

14. Facilitations*
leading solution sessions
or teams by using
effective and proven
processes/techniques
*guide innovation

15. This is NOT your USUAL
Brainstorming

16. HOW DO YOU GET TO MORE & BETTER IDEAS,
FASTER? Going Beyond Traditional Brainstorming to Produce
Innovative and Transformative Solutions for You.
Getting great things done today is not easy. Changes come faster and faster and keeping up with the work load is
often near to impossible. In an interconnected and complex world the only real competitive advantage your
organization has today is the power of your ideas - ideas that launch new products and services, develop winning
strategies, conceive of new solutions to new problems, improve efficiencies, stretch your definitions and transcend
opportunities.
But creating new ideas is not easy. We often wait around in the hope that the winning ideas will strike us like
lightning. Or we hold a brainstorming knowing that they rarely produce the results we are looking for. We know
there is a better way.
SeriouslyCreative uses IDEA Engineering to lead catalytic problem solving and ideation meetings that helps your
team look beyond your assumptions and paradigms and focus on productive areas for change that produce high
return on investment. We know how to get people unstuck and thinking in fresh directions while keeping an eye on
the strategic objectives of the company. We call these facilitated meetings SolutionSessions™ and we would like
to show you how they dramatically cut down planning time, produce powerful results in a way that is fun, engaging
and dynamic.

17. So What is a SolutionSession™?
Traditional brainstormings don’t really produce the results we are looking for. But year after year companies fall back to this basic technique in the
hopes that new solutions will miraculously be created. Very innovative companies don’t leave innovation and creative problem solving to chance. They
understand that creative and new solutions are the product of a correct mix of process, techniques, preparation, questions and environment.
We use IDEA Engineering to promote collaboration and guide teams from discovering the roots of the problems right through commercialization of
solutions. We also apply what has been learned from facilitating hundreds of sessions as well as what neuroscience, sociology and business creativity
research have shown us to be true about collaborative problem solving. In our sessions we make sure everyone participates, that all ideas are written
down and that thinking is focused around well devised series of probing questions that expand thinking and possibilities. We also make sure that
people have a healthy amount of fun. Contrary to popular assumption, seriousness in planning is actually counterproductive and teams who are having
fun think up braver and better ideas and are willing to collaborate with co-workers.
And our sessions begin before we even bring your team together. We know that the success of any form of brainstorming depends greatly on how
much planning and session design is done. Teams come to our sessions with clear objectives, open minds and engaged with well managed yet still
flexible two days that makes the most use of your time together.
4 5 7 8
Your Team Will... ? investigate design experiment activate
1 3
•Develop new and out of the box ideas and solutions
•Save time by using techniques to think smarter, faster and better 2 6
•Improve teamwork and collaboration in idea development and brainstorming amongst team members
•Increase productivity and profitability through innovation and creative problem solving
•Develop ideas against specific goals, challenge and problems important to the company
* We also facilitate Disruption Sessions - ideation sessions specifically designed to get teams to take a fresh look at what they are doing, assuming
and valuing and potentially discover totally new opportunities that were not even been thought of. Think of it as a proactive brainstorming where you
give people permission to start with a fresh piece of paper and the bravery to challenge anything. We think of it as health mental spring cleaning.

18. Speaking (and other)
Engagements*
injecting energy to meetings
and conventions through
engaging delivery of
innovation-themed
presentations
*inspire innovation

19. Speaking Engagements
injecting energy to meetings and conventions through
engaging delivery of innovation-themed presentations
SPEAKER INFORMATION
Dana Montenegro
Dana Montenegro is an Innovation Trainer, Facilitator and Idea Engineer at SeriouslyCreative.
Over the past 15 years, Dana has worked in diverse creative fields in marketing, innovation, brand design,
and management.
As Driver of Culture, Innovation and Inspiration for Red Bull Energy Drink in Latin America, Dana
launched the brand’s unique marketing initiatives throughout the region and worked with various teams
worldwide to develop new and innovative projects. He also lead the company’s efforts in creating new
projects from visual arts events in Berlin, Germany to student outreach programs in Buenos Aires,
Argentina.
In 2008, Dana launched SeriouslyCreative - an idea, innovation and creative problem solving consultancy
with a collaboration and executive meeting space available for rent. At SeriouslyCreative, Dana’s main
focus is on creative problem-solving processes and techniques designed to maximize the potential of an
organization's most valuable resource: their PEOPLE. With sister company Inotivity, based in Boston,
SeriouslyCreative recently launched IDEA Engineering™ - a unique solution design process to guide people
to constant innovation and growth.
Dana’s expertise, drive, and engaging delivery has turned him into one of the most sought out speakers in
this area. From events such as TEDx San Juan, to keynotes in meetings and conventions on themes such
as "Driving Change, Radically Collaborative and Creating Innovators", Dana’s presentations have
resonated with audiences throughout the globe.
In short, Dana is a right brain thinker, innovation advocate, creative problem-solver, and an engaging and
passionate speaker. He is a challenger of the status quo and the go-to expert for trend spotting,
bold thinking, and inspiration by innovation-seeking companies.

20. Dana Montenegro
Speaking Engagements & Keynotes
2007-2008
Red Bull International Marketing Manager Summit (Austria) - Cultural Marketing & Opinion Leader Engagement
Red Bull College (Austria, Germany, Brazil, Argentina, Central America, Jamaica) - RedBull Marketing Approach
Red Bull Director Meeting (Turkey, Germany, Latin America) - Worldwide Trends & Ideas in Insurgent Marketing
Red Bull The Americas Partner Kickoff (Brazil) - Red Bull Marketing Approach
International Entrepreneurship Week (Puerto Rico) - Entrepreneurs & Innovation
2010
Society for Human Resource Management Convention (Puerto Rico) - Getting Ideas Out of the Minds of Your
People
Entrepreneurship in Education Summit (Puerto Rico) - Educating Innovators
PechaKucha@SeriouslyCreative (Puerto Rico) - Series of events to share new ideas for a better Puerto Rico.
Founder, host and presenter at event held 5 times a year.
Pharmaceutical, Biotech & Banking Industry Clients (Puerto Rico) - Jumpstarting Innovation
2011
Puerto Rico Association of Private Schools (Puerto Rico) - Creativity in the Classroom
Automobile Industry Client Event for Dealers (Puerto Rico) - Driving Change
Society for Human Resource Management Convention (Puerto Rico) - The Future of Work
8th Inventors and Entrepreneur Seminar (Puerto Rico) - Innovation & Inventors Panel
Sales & Marketing Executive Association Convention (Puerto Rico) - Radically Collaborative
TEDxSanJuan - Ideas Worth Spreading (Puerto Rico) - Event host at first ever TED event in Puerto Rico
2012
Sales & Marketing Executive Association Power Lunch (Puerto Rico) - 2012 Consumer Trends to Watch
Puerto Rico Association of Private Schools (Puerto Rico) - Creating Innovators

21. Speaking and other Engagements
Keynotes to Inspire
30 - 45 min presentation on finding the prize inside the heart of consumers. What drives them, what trends are chaning the
way consumers by.
Serving as MC and Facilitating Q&A’s between talks: We will help you present a new way to get feedback
during and following your presentation and help you use it to respond to dealer concerns in a constructive way.
Visual Recaps:
Not everyone gets bullets. People understand information better when it is presented visually. We could have an Illustrator
creates visual notes LIVE while plans are presented. In the end you come out with a huge drawing. (For an additional fee) you
can have this fine tuned digitally to create a nice banner or poster for the office as a reminder and further committment to
plans.

22. Know Your Brain Game (1-1.5 Hr.) - Ideal Ice Breaker and
It’s about bringing real hands on learning to your events so that there
Know is a tangible benefit for your organization, in a very high energy and
YourBrain FUN way!
game
DISCOVER how thinking styles impact personal and professional success.
Use those discoveries to improve leadership and MANAGE HIGH-
PERFORMANCE TEAMS OF DIVERSE THINKERS. Based on proven
research designed to increase creativity and innovation.
Description: The Know Your Brain Game gets participants out of their seats and into each others head as they learn about the strengths and weaknesses of their
thinking styles, how to create and manage high performing collaborative teams and how to identify pit falls that stifle group creativity and problem solving. This game
is created on proven research designed to enhance business creativity and innovation and is consistent with the award winning AcceleratedInnovation® process for
group problem solving.
Participants trade cards in order to build profiles of their individual thinking styles. These profiles are turned into a team "brain profile" and are discussed in the
context of team dynamics, how thinking styles work together and how to leverage the team diversity into problem solving success.

23. Thinkathon:
We will lead a three hour ideation session where we created mixed teams who must come us with a large number of new
ideas to address key challenges of your business. Each team of about 8 to 9 people will work together to first understand the
problem and then, stimulated by questions we give them develop a laundry list of ideas. From these ideas they will select
potential winners and develop a general description of the possible solution to present back to the team. 2.5 Hours

24. Company Idol: (2-2.5 Hrs.) High Energy Exercise ideal for Kickoff events, this is a role playing challenge with the objective of
having them show off their organization/product/service knowledge through a group talent competition.
Each team will be given a standard tool kit that includes every day materials such as aluminum foil, scissors, ribbon, paper, “cartulina”,
markers as well as some not-ordinary items such as shower capes, legos and other (as well as their choice from our costume collection).
With this combination of tools each team will have to work together to put create a 3 minute maximum skit to present to the entire team.
The SeriouslyCreative spin will be that they have to do every presentation based on a secret theme /style that range from: Soap Opera
News Broadcast. In other words, they could be presenting your company’s key products and services in the style of a Cooking Show.
Each team will have 40 minutes to work on their skits with the guidance and assistance of our SeriouslyCreative team, and then we will get
together to enjoy their presentations. A panel of judges will pick the winning team evaluating them on: creativity, participation, content,
punctuality and general delivery. SeriouslyCreative Prizes will be awarded to the winning team
This exercise engages groups to work together leveraging their strengths to tackle a creative challenge. This technique of presentation
pushes teams to have to look for different ways to present their knowledge and solutions as they show flexibility having to adapt to non-
traditional conditions. But all in all it is a fun integration teambuilding activity they will remember for time to come.
“I have not had
this much fun since
I was in Disney
World!”,
technology
industry
Other Teambuilding Themes include: Superhero Academy, Amazing Race, The Wedding, From here and there,
Mystery Party, Mission Mars and others...

25. LET US APPLY
CREATIVITY &
IMAGINATION
TO DESIGN NEW RESULTS
We live what we preach.
Take a peek @ our SeriouslyCreative Space in San Juan, PR

26. Your Innovation Investment
2 Day 1 Day Half Day/ Facilitations
Training Training Jumpstart subject to a detailed
Training needs assessment with
client.
@SerioulyCreative @SerioulyCreative @your selected facility
6-15 persons: $1,188pp 6-15 persons: $788pp up to 70 persons: $7,500 Speaking and other
16-30 persons: $988pp 16-30 persons: $688pp up to 100 persons: $9,000
up to 150 persons: $10,500 Engagements
@your selected facility @your selected facility over 150 persons.. let’s talk!
6-15 persons: $1,108pp 6-15 persons: $748pp
16-30 persons: $908pp 16-30 persons: $648pp subject to a detailed
needs assessment with
client.
For sessions outside SeriouslyCreative facilities and bigger events, some AV specs and
materials will be required.

27. PARTIAL CLIENT LIST

28. What our clients are saying...
“A new door that opens."
"I recommend you guys 200%."
"Simple, clear and extremely practical. And loads of fun."
“Great things DO happen.”
"One year later, we still have ideas from your facilitated brainstorming that we are
looking to implement. I think we have ideas for about 2 more years. Thank you!" -
pharmaceutical company
"What a powerful session! I would never have imagined getting all our different and
competing suppliers on board working as a true team on all ideas that you helped us
create. It was not just a brainstorming...It was a team-building in a box. We came out
of a day's session with 4 game-changing ideas, all implemented successfully within 6
months. Moreover, everyone remained committed to working toward the same goal. I
thought that was impossible and you made it a huge success." - technology company
"Three weeks later we have 2 great ideas already implemented that are making us
money." - technology company
"Up to date, we usually have 10% of registrations for our convention secured. This year
we are up to 30 percent. This convention promises to be record breaking and we credit
this to the innovative ideas that came from our idea session with SeriouslyCreative.” -
association
"463 ideas in half a day... incredible! Would have never imagined we were such a
powerful creative team.” - manufacturing company
“I have not had this much fun since I was at Disney World!” - technology company

29. Thank you for taking the time to learn more about our
services. We look forward to answering any questions
you have and getting started on your innovation plans.
Contact us:
USA and Canada Puerto Rico, Latin America and Europe
Jorge Martinez Angiemille Latorre
email: jmartinez@fusiondc.com email: angie@seriouslycreative.com
tel: 202.498.1104 tel: 787.467.0919
web: http://www.seriouslycreative.com
blog: http://seriouslycreative.com/blog/
youtube: http://www.youtube.com/user/SeriouslyCreativeTV
twitter Angie: http://www.twitter.com/space4ideas
twitter Dana: http://www.twitter.com/idearocket
facebook: http://www.facebook.com/WeAreSeriouslyCreative