Agile Software Engineering and Design Thinking: Efficiency and Innovation in Lean Software Product Development

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Presentation shown at the 2012 Institute for Enterprise Systems Symposium in Mannheim, Germany: http://www.institute-for-enterprise-systems.de/ines-symposium-2012.html

Technology

„ Agile Software Engineering and Design
Thinking: Efficiency and Innovation in
Lean Software Product Development“

Prof. Dr. Armin Heinzl &
Dr. Tobias Hildenbrand
1

Agenda
 Introduction and Overview
 Lean and Agile Development
 Agile Software Engineering Techniques
 Design Thinking and Innovation
 Summary and Conclusion

2

Overview: Two Main Questions…
(2) Where do innovative ideas
and requirements come from?

(1) How to build and deliver
the software efficiently?

3

Why lean and agile development at SAP?

4

Lean Product Development Flow

How to efficiently deliver
innovative enterprise
software to customers?
6

Underlying Principles

Source: Donald G. Reinertsen (2009) – Lean Product Development Flow

7

Why do Scrum teams adopt
agile engineering techniques?

8

Agile Software Engineering
Pair programming, test-driven development, continuous
Specific agile techniques [6]
ASE integration, refactoring

Agile method Teams with Scrum master, product owner, developers
as process framework [7] and an associated manager for people development
Scrum

Eliminate waste, build quality in, learn constantly,
Lean principles [8]
deliver fast, engage everyone, keep getting better

Lean Principles

9

Adoption Patterns for ASE
• Minor variations for refactoring (REF) and
continuous integration (CI)
• Relatively low adoption rate for refactoring
• Significant variations for pair programming and
test driven development
• Note: empirical inquiry represtens a snapshot-
view
11

Where do the requirements come from and
how does innovation happen?

12

Diverging and Converging in Iterations

14

Design Thinking
A team-based, iterative approach to innovation

15

Three “Space of Innovation”
1. Human Desirability 2. Technical Feasibility

Implementation

3. Economic Viability Based on: Tim Brown (2009): Change by Design

16

Innovation = Design & Development

2. Ideation

1. Inspiration 3. Implementation

17

How does innovation happen in practice?

18

Intertwining Lean and Design Thinking

19

Building People-Centric Software
with Lean and Design Thinking

20

What are the three things to remember?

21

Summary and Conclusion
(1) Design Thinking helps teams to find problems
worth solving and create innovative solutions
(2) Agile Software Engineering techniques help
teams to build these solutions efficiently
(3) Both approaches can complement the large-
scale implementation of Lean significantly…
22

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Welcome to ViralQR, your best QR code generator available on the market! At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies. Our Vision We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide. Our Achievements Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes. Our Services At ViralQR, here is a comprehensive suite of services that caters to your very needs: Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses. Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding. Pricing and Packages Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service. Why choose us? ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations. Comprehensive Analytics Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country. So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!

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1. „ Agile Software Engineering and Design Thinking: Efficiency and Innovation in Lean Software Product Development“ Prof. Dr. Armin Heinzl & Dr. Tobias Hildenbrand 1

2. Agenda  Introduction and Overview  Lean and Agile Development  Agile Software Engineering Techniques  Design Thinking and Innovation  Summary and Conclusion 2

3. Overview: Two Main Questions… (2) Where do innovative ideas and requirements come from? (1) How to build and deliver the software efficiently? 3

4. Why lean and agile development at SAP? 4

5. Development Process prior to Lean 5

6. Lean Product Development Flow How to efficiently deliver innovative enterprise software to customers? 6

7. Underlying Principles Source: Donald G. Reinertsen (2009) – Lean Product Development Flow 7

8. Why do Scrum teams adopt agile engineering techniques? 8

9. Agile Software Engineering Pair programming, test-driven development, continuous Specific agile techniques [6] ASE integration, refactoring Agile method Teams with Scrum master, product owner, developers as process framework [7] and an associated manager for people development Scrum Eliminate waste, build quality in, learn constantly, Lean principles [8] deliver fast, engage everyone, keep getting better Lean Principles 9

10. Adoption of ASE Techniques 10

11. Adoption Patterns for ASE • Minor variations for refactoring (REF) and continuous integration (CI) • Relatively low adoption rate for refactoring • Significant variations for pair programming and test driven development • Note: empirical inquiry represtens a snapshot- view 11

12. Where do the requirements come from and how does innovation happen? 12

13. An Analytic Approach Doesn‘t Work 13

14. Diverging and Converging in Iterations 14

15. Design Thinking A team-based, iterative approach to innovation 15

16. Three “Space of Innovation” 1. Human Desirability 2. Technical Feasibility Implementation 3. Economic Viability Based on: Tim Brown (2009): Change by Design 16

17. Innovation = Design & Development 2. Ideation 1. Inspiration 3. Implementation 17

18. How does innovation happen in practice? 18

19. Intertwining Lean and Design Thinking 19

20. Building People-Centric Software with Lean and Design Thinking 20

21. What are the three things to remember? 21

22. Summary and Conclusion (1) Design Thinking helps teams to find problems worth solving and create innovative solutions (2) Agile Software Engineering techniques help teams to build these solutions efficiently (3) Both approaches can complement the large- scale implementation of Lean significantly… 22

23. BACKUP MATERIAL 23

24. Study with 4 Development Teams 24

25. Evaluation of ASE Techniques 25

26. Agile Software Engineering (ASE) 26

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