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Creative
thinking
Creativity vs Innovation
Knowledge
We all are creative
Why are we creative?
What limits our creativity
Ex nihilo nihil fit
The creative space
You are creative
© Fabio Arangio - Graphic designer & instructor
Creative thinkingestionnaire
or)
Master
?
Please give your definition of Creativity:
Are Creativity and Innovation the same thing?  Yes  No
If not, what’s the difference?
Where does the creative idea come from? is it magic?
creativity vs innovation
© Fabio Arangio - Graphic designer & instructor
creativity vs innovation
“think again”
the ability
to give a new interpretation
to something
we already know
© Fabio Arangio - Graphic designer & instructor
creativity vs innovation
re-interpretation
“new”
the ability
to invent something new
that didn’t exist before
© Fabio Arangio - Graphic designer & instructor
creativity vs innovation
re-interpretation
invention
© Fabio Arangio - Graphic designer & instructor
Question no.1:
what does our client need?
© Fabio Arangio - Graphic designer & instructor
Requirement no.1:
knowledge
no matter if you have to re-think in a new
creative way a product or you have to
contribute to create an innovative one,
you better know what you are talking about
© Fabio Arangio - Graphic designer & instructor
no matter if you have to re-think in a new
creative way a product or you have to
contribute to create an innovative one,
you better know what you are talking about
Requirement no.1:
knowledge
study ;-)
© Fabio Arangio - Graphic designer & instructor
listen
inquire
research
understand
describe
explain
simplify
magnify
get information
provide information
FROM THE ADVERTISING LESSON
© Fabio Arangio - Graphic designer & instructor
re-thinking the product means that you actually
start from the product, don’t miss it!
understand the product and all its features and
think about it from a different point of you
mistake no. 1: you innovate instead
don’t miss the product
© Fabio Arangio - Graphic designer & instructor
client
point of view
a matter of
point(s) of view
user
point of view
market
point of view
production
point of view
© Fabio Arangio - Graphic designer & instructor
we all are creative
© Fabio Arangio - Graphic designer & instructor
why are we creative?
© Fabio Arangio - Graphic designer & instructor
why are we creative?
supercompensation
© Fabio Arangio - Graphic designer & instructor
why are we creative?
supercompensation
Supercompensation is a phisiologycal feature coded in our genetics,
it is what makes us improve in any aspects of our life.
Supercompensation works in a simple way:
once we face a new challenge, we don’t only learn how to face it
but we also get ready to an even more complex one.
I believe this is the core of our creative thinking ability.
© Fabio Arangio - Graphic designer & instructor
we all are creative
creativity is a method
the ability of being creative is an innate skill common to all human being
with no actual distinction
the ability of expressing our creativity may vary though
why?
© Fabio Arangio - Graphic designer & instructor
if I can be creative,
then why I am not?
© Fabio Arangio - Graphic designer & instructor
what limits
our ability of being creative
lack of
knowledge
un-creative
enviroment
lack of
self-esteem
lack of
a method
© Fabio Arangio - Graphic designer & instructor
knowledge
ok, we already got it!
inquire, understand etc.
© Fabio Arangio - Graphic designer & instructor
study!
© Fabio Arangio - Graphic designer & instructor
enviroment
creativity needs a creative enviroment
in order to show up
the sons and daughters of artists are likely to become artists themselves
it’s not genetics*
it’s the enviroment you grow up with
* an extensive Danish study reveals
that the adopted child will likely be more similar to the new parents than the biological ones,
it’s not about genetics, it’s about the enviroment we live in
© Fabio Arangio - Graphic designer & instructor
our brain
rightleft
© Fabio Arangio - Graphic designer & instructor
realistic artistic
© Fabio Arangio - Graphic designer & instructor
realistic
the method
science
artistic
the spark
creativity
© Fabio Arangio - Graphic designer & instructor
make your enviroment
creative friendly
© Fabio Arangio - Graphic designer & instructor
self-esteem
creativity needs you to focus on the matter
not on you
if you fear whether you will be able to get a good idea or not
you are actually not thinking about the idea at all
© Fabio Arangio - Graphic designer & instructor
win your fears
be confident
it will work out ok
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
method
the creative spark needs
a method to light it up
the association of ideas
(i.e. brain storming)
© Fabio Arangio - Graphic designer & instructor
be methodic
be active
© Fabio Arangio - Graphic designer & instructor
do something!
© Fabio Arangio - Graphic designer & instructor
do something
because...
ex nihilo nihil fit
nothing comes from nothing
© Fabio Arangio - Graphic designer & instructor
creativity is not random
even if it may seems it is
i.e. we are not able to express an absolute random idea or number
any number you “randomly” think of is actually associated to a logical event that happened
ex nihilo nihil fit
nothing comes from nothing
© Fabio Arangio - Graphic designer & instructor
the process of the creative thinking may be too complex
to be predictable
but it is still a flow of information and association of ideas
elaborated by our brain
creativity is not random
even if it may seems it is
© Fabio Arangio - Graphic designer & instructor
do something
so what?
brain storming
individual bs group bs
© Fabio Arangio - Graphic designer & instructor
what limits
our ability of being creative
lack of
knowledge
un-creative
enviroment
lack of
self-esteem
lack of
a method
© Fabio Arangio - Graphic designer & instructor
An empty page
© Fabio Arangio - Graphic designer & instructor
Scary?
© Fabio Arangio - Graphic designer & instructor
Is it really empty?
© Fabio Arangio - Graphic designer & instructor
Look better...
© Fabio Arangio - Graphic designer & instructor
Yes, right here...
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
It is a space waiting to be arranged
© Fabio Arangio - Graphic designer & instructor
It is a space waiting to be arranged
© Fabio Arangio - Graphic designer & instructor
It is a creative space!
© Fabio Arangio - Graphic designer & instructor
we all are creative so are you
You need space to design!
© Fabio Arangio - Graphic designer & instructor
empty space
vs
negative space
© Fabio Arangio - Graphic designer & instructor
empty space
vs
negative space
© Fabio Arangio - Graphic designer & instructor
forget “empty” space
empty space is not a term designer
should really use
© Fabio Arangio - Graphic designer & instructor
negative space
as complementary to “positive space”
it is an “active” space
and part of the design itself
ultimately it is the space that hosts our creativity
© Fabio Arangio - Graphic designer & instructor
FROM THE GRAPHIC DESIGN LESSON
© Fabio Arangio - Graphic designer & instructor
FROM THE GRAPHIC DESIGN LESSON
© Fabio Arangio - Graphic designer & instructor
FROM THE GRAPHIC DESIGN LESSON
© Fabio Arangio - Graphic designer & instructor
one thing
you should never forget
© Fabio Arangio - Graphic designer & instructor
you are creative
© Fabio Arangio - Graphic designer & instructor

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Creative Thinking

  • 1. Creative thinking Creativity vs Innovation Knowledge We all are creative Why are we creative? What limits our creativity Ex nihilo nihil fit The creative space You are creative © Fabio Arangio - Graphic designer & instructor
  • 2. Creative thinkingestionnaire or) Master ? Please give your definition of Creativity: Are Creativity and Innovation the same thing?  Yes  No If not, what’s the difference? Where does the creative idea come from? is it magic?
  • 3. creativity vs innovation © Fabio Arangio - Graphic designer & instructor
  • 4. creativity vs innovation “think again” the ability to give a new interpretation to something we already know © Fabio Arangio - Graphic designer & instructor
  • 5. creativity vs innovation re-interpretation “new” the ability to invent something new that didn’t exist before © Fabio Arangio - Graphic designer & instructor
  • 6. creativity vs innovation re-interpretation invention © Fabio Arangio - Graphic designer & instructor
  • 7. Question no.1: what does our client need? © Fabio Arangio - Graphic designer & instructor
  • 8. Requirement no.1: knowledge no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one, you better know what you are talking about © Fabio Arangio - Graphic designer & instructor
  • 9. no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one, you better know what you are talking about Requirement no.1: knowledge study ;-) © Fabio Arangio - Graphic designer & instructor
  • 10. listen inquire research understand describe explain simplify magnify get information provide information FROM THE ADVERTISING LESSON © Fabio Arangio - Graphic designer & instructor
  • 11. re-thinking the product means that you actually start from the product, don’t miss it! understand the product and all its features and think about it from a different point of you mistake no. 1: you innovate instead don’t miss the product © Fabio Arangio - Graphic designer & instructor
  • 12. client point of view a matter of point(s) of view user point of view market point of view production point of view © Fabio Arangio - Graphic designer & instructor
  • 13. we all are creative © Fabio Arangio - Graphic designer & instructor
  • 14. why are we creative? © Fabio Arangio - Graphic designer & instructor
  • 15. why are we creative? supercompensation © Fabio Arangio - Graphic designer & instructor
  • 16. why are we creative? supercompensation Supercompensation is a phisiologycal feature coded in our genetics, it is what makes us improve in any aspects of our life. Supercompensation works in a simple way: once we face a new challenge, we don’t only learn how to face it but we also get ready to an even more complex one. I believe this is the core of our creative thinking ability. © Fabio Arangio - Graphic designer & instructor
  • 17. we all are creative creativity is a method the ability of being creative is an innate skill common to all human being with no actual distinction the ability of expressing our creativity may vary though why? © Fabio Arangio - Graphic designer & instructor
  • 18. if I can be creative, then why I am not? © Fabio Arangio - Graphic designer & instructor
  • 19. what limits our ability of being creative lack of knowledge un-creative enviroment lack of self-esteem lack of a method © Fabio Arangio - Graphic designer & instructor
  • 20. knowledge ok, we already got it! inquire, understand etc. © Fabio Arangio - Graphic designer & instructor
  • 21. study! © Fabio Arangio - Graphic designer & instructor
  • 22. enviroment creativity needs a creative enviroment in order to show up the sons and daughters of artists are likely to become artists themselves it’s not genetics* it’s the enviroment you grow up with * an extensive Danish study reveals that the adopted child will likely be more similar to the new parents than the biological ones, it’s not about genetics, it’s about the enviroment we live in © Fabio Arangio - Graphic designer & instructor
  • 23. our brain rightleft © Fabio Arangio - Graphic designer & instructor
  • 24. realistic artistic © Fabio Arangio - Graphic designer & instructor
  • 25. realistic the method science artistic the spark creativity © Fabio Arangio - Graphic designer & instructor
  • 26. make your enviroment creative friendly © Fabio Arangio - Graphic designer & instructor
  • 27. self-esteem creativity needs you to focus on the matter not on you if you fear whether you will be able to get a good idea or not you are actually not thinking about the idea at all © Fabio Arangio - Graphic designer & instructor
  • 28. win your fears be confident it will work out ok © Fabio Arangio - Graphic designer & instructor
  • 29. © Fabio Arangio - Graphic designer & instructor
  • 30. method the creative spark needs a method to light it up the association of ideas (i.e. brain storming) © Fabio Arangio - Graphic designer & instructor
  • 31. be methodic be active © Fabio Arangio - Graphic designer & instructor
  • 32. do something! © Fabio Arangio - Graphic designer & instructor
  • 33. do something because... ex nihilo nihil fit nothing comes from nothing © Fabio Arangio - Graphic designer & instructor
  • 34. creativity is not random even if it may seems it is i.e. we are not able to express an absolute random idea or number any number you “randomly” think of is actually associated to a logical event that happened ex nihilo nihil fit nothing comes from nothing © Fabio Arangio - Graphic designer & instructor
  • 35. the process of the creative thinking may be too complex to be predictable but it is still a flow of information and association of ideas elaborated by our brain creativity is not random even if it may seems it is © Fabio Arangio - Graphic designer & instructor
  • 36. do something so what? brain storming individual bs group bs © Fabio Arangio - Graphic designer & instructor
  • 37. what limits our ability of being creative lack of knowledge un-creative enviroment lack of self-esteem lack of a method © Fabio Arangio - Graphic designer & instructor
  • 38. An empty page © Fabio Arangio - Graphic designer & instructor
  • 39. Scary? © Fabio Arangio - Graphic designer & instructor
  • 40. Is it really empty? © Fabio Arangio - Graphic designer & instructor
  • 41. Look better... © Fabio Arangio - Graphic designer & instructor
  • 42. Yes, right here... © Fabio Arangio - Graphic designer & instructor
  • 43. © Fabio Arangio - Graphic designer & instructor
  • 44. It is a space waiting to be arranged © Fabio Arangio - Graphic designer & instructor
  • 45. It is a space waiting to be arranged © Fabio Arangio - Graphic designer & instructor
  • 46. It is a creative space! © Fabio Arangio - Graphic designer & instructor
  • 47. we all are creative so are you You need space to design! © Fabio Arangio - Graphic designer & instructor
  • 48. empty space vs negative space © Fabio Arangio - Graphic designer & instructor
  • 49. empty space vs negative space © Fabio Arangio - Graphic designer & instructor
  • 50. forget “empty” space empty space is not a term designer should really use © Fabio Arangio - Graphic designer & instructor
  • 51. negative space as complementary to “positive space” it is an “active” space and part of the design itself ultimately it is the space that hosts our creativity © Fabio Arangio - Graphic designer & instructor
  • 52. FROM THE GRAPHIC DESIGN LESSON © Fabio Arangio - Graphic designer & instructor
  • 53. FROM THE GRAPHIC DESIGN LESSON © Fabio Arangio - Graphic designer & instructor
  • 54. FROM THE GRAPHIC DESIGN LESSON © Fabio Arangio - Graphic designer & instructor
  • 55. one thing you should never forget © Fabio Arangio - Graphic designer & instructor
  • 56. you are creative © Fabio Arangio - Graphic designer & instructor