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Webinar - Design thinking 101 - 2018-07-24
This document provides an overview of a webinar on design thinking hosted by TechSoup, emphasizing the importance of empathy and iterative processes in addressing human needs. It describes key components of design thinking, including empathizing, ideating, defining, and prototyping, while offering guidelines for effective interviewing and ideation. Additionally, it highlights the value of tangible concepts and the role of collaboration in generating solutions to complex challenges.
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Webinar - Design thinking 101 - 2018-07-24
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- 2. Using ReadyTalk • Chatto ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • You can find upcoming and past webinars on the TechSoup website: www.techsoup.org/community/events- webinars • You will receive an email with this presentation, recording, and links • Tweet us @TechSoup and use hashtag #tswebinars
- 3. A Global Network BridgingTech Solutions and Services for Good Where are you on the map? Countries Served TechSoup Partner Location NetSquared Local Group
- 4. Acclivity Adobe Alpha Software Atlas BusinessSolutions Atomic Training Amazon Web Services Autodesk Azavea BetterWorld Bitdefender Blackbaud Bloomerang Box Brocade Bytes of Learning Caspio CauseVox CDI Computer Dealers Cisco Citrix CitySoft CleverReach ClickTime Closerware Comodo Connect2Give Dell Dharma Merchant Services Digital Wish Dolby DonorPerfect DocuSign Efficient Elements FileMaker GoDaddy GrantStation Guide By Cell Headsets.com Horizon DataSys HR Solutions Partners Huddle Idealware InFocus Informz InterConnection Intuit JourneyEd Litmos Little Green Light Mailshell Microsoft Mobile Beacon NetSuite Nielsen NonProfitEasy O&O Software Okta Quickbooks Made Easy Reading Eggs ReadyTalk Red Earth Software Sage Software Shopify Simple Charity Registration Skillsoft Smart Business Savings Society for Nonprofit Organizations Sparrow Mobile Symantec Tableau TechBridge Tech Impact Teespring Telosa Tint Ultralingua Western Digital Zoner
- 5. Explore our Nonprofit TechMarketplace For more information, please visit www.techsoup.org/get-product-donations "We are an all-volunteer organization with limited professional skills. Adobe's donated technology is helping us present our story to the public and to lenders in the format of a much larger organization. With Adobe, we are able to knock off a few of the "rough edges" so that our story is front and center instead of our technological limitations. Thank you, Adobe!” - Richard de Koster Constitution Island Association, Inc
- 6. Presenters Glenn Fajardo Director ofCo-Design Practice TechSoup Sima Thakkar Online Learning Producer TechSoup Assisting with chat: LaCheka Phillips Associate Program Manager TechSoup Sima Thakkar Online Learning Producer TechSoup LaCheka Phillips Associate Program Manager TechSoup Glenn Fajardo Director of Co-Design Practice TechSoup
- 7. Design Thinking? Glenn Fajardo Directorof Co-Design Practice, Techsoup Global Network July 2018
- 8. In this webinar... YES Exposureto basic concepts A little Q&A NO Practice Reflection Feedback Coaching
- 11. What is designthinking?
- 12. Design thinking canbe a powerful approach that helps organizations expand their horizons of what is possible. It creates deep empathy and gets us out of the abstract debate over ideas in meeting rooms, to a place where we can collaboratively create and test tangible concepts, faster.
- 14. It’s all aboutpost-its, right?
- 15. It’s about process,right?
- 17. “You think you’regoing to become a master chef in a single webinar??”
- 18. Is Design Thinkingthe solution to everything? No.
- 19. Use design (thinking)for human, subjective challenges.
- 20. An overview ofDesign Thinking
- 21. Focus on the Human Need Andhow we might help meet that need
- 22. Talk a littleless…
- 23. Listen (and observe)a little more
- 24. Make things tangibleso we can learn …and build a little more, quickly
- 25. “Doing” is oftenthe best form of learning
- 26. Build to helpothers feel what a new experience might be like
- 27. And get feedbackquickly So we can iterate & improve quickly
- 28.
- 29. Iterating... ...not only thesolution... ...but also how we see the problem. Image: Phandroid
- 31.
- 32. EMPATHIZE Understand from anotherperson’s point of view and experiences
- 33. try to getat what people actually do (not just what they say)
- 35. Often not assimple as asking people what they want…
- 36.
- 37. Formulating interview questions- rules of thumb 1. Don’t suggest answers or ask leading questions. 2. Ask open-ended questions. Don’t ask binary questions. 3. Focus on actual experiences. Don’t ask hypotheticals. 4. Ask about specific instances. Don’t say “usually.” 5. Keep questions as short as possible. 6. Don’t express “approval.” Do express “curiosity.” 7. Dig deeper. Keep asking, “why?” Keep saying, “tell me more.” 8. Be comfortable with silences. 9. Watch for inconsistencies and contradictions - they are often a source of interesting information! a. But don’t play “gotcha”
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- 39. • Human-centered • Senseof possibility • Broad enough so that there are a wide range of solutions • Narrow enough to provide useful boundaries
- 40. Example: Developing a HMWDesign Challenge (from Creative Confidence by Tom & David Kelley)
- 41. Original Problem: Staff donot get expense reports in on time
- 42. Challenge too similar: Howmight we get people to be more timely with their expense reporting?
- 43. Challenge too narrow: Howmight we use a smartphone app to speed up expense reporting?
- 44. Challenge too broad: Howmight we get people to have more respect for deadlines?
- 45. Challenge just right: Howmight we simplify the expense reporting process so that people can complete it more quickly?
- 46.
- 47. “Go wide” first Don’tget too invested in the first idea! Explore different concepts before deciding
- 48. Brainstorming rules • Movefast! • Get as many ideas out as possible! • Some ideas should be crazy! • No judgment in this phase! • Build on others’ ideas!
- 49. PROTOTYPE Simple simulations of newexperiences Make it tangible
- 50. Force realistic thinking about howthe user would interact with your idea Concrete enough to…
- 51. as QUICK & CHEAP aspossible
- 52.
- 53. on YouTube: Prototypingfor Elmo's Monster Maker iPhone App
- 58. Finding the part thatcustomers are actually excited about. Analogous lesson from startups: Most startups die from a lack of customers!
- 59. Try multiple options Don’tget locked into the first idea!
- 60. Trial and errorinvolves error
- 61. WARNING: “I love it.Do you love it?” …is a dangerous, dangerous approach.
- 62. What you thinkof your product with… Do NOT confuse…. What customers think of your product
- 63.
- 64. Do people reallywant what you have to offer?
- 65. Some prototype forms •Models •Storyboards •Roleplay / conversational •Diagrams
- 66. RESOURCES TO GETSTARTED
- 71. Share and Learn •Chat in one thing that you learned in today’s webinar. • Please complete our post-event survey. Your feedback really helps. • Follow TechSoup on social media (FB, Instagram, Twitter) • Visit the TechSoup Blog at blog.techsoup.org
- 72. Join us forour upcoming webinars. 7/26 Build a Successful Monthly Giving Program 8/14 How to Produce Captivating Digital Content 8/21 27 Ways to Immediately Update Your Website Archived Webinars: www.techsoup.org/community-events
- 73. Thank you toour webinar sponsor! Please complete the post-event survey that will pop up once you close this window.