A palestra visa desmistificar o design thinking oferecendo um overview sobre o todo o processo criativo e operacional desse modelo. Vamos apresentar um possível fluxo de trabalho e um conjunto de ferramentas essenciais para auxiliar a equipe a entender ao máximo as necessidades do cliente e chegar a uma solução que seja viável financeiramente, tecnicamente e que realmente atenda o cliente.

1. GETTING THE RIGHT THINGS DONE.
A DESIGN THINK APPROACH FOR
PRODUCT DEVELOPMENT

4. The focus of the
process tends to be
always at the speed
of delivery

5. Never used
45%
Sometimes
16%
Frequent
13%
Always
7%
Rarely
19%
Fonte: Standish Group survey
Analysis of common
features use in
software projects
WHAT DO
WE DELIVER?

6. Percentage of success
in software projects.
% out of all
products reviewed
Product
Success
27% Failed
16% Disappointed
37% Canceled
14% Success
6% Star
100% Total
{80%
Nielsen review os 25.000 products in the first year of activity
DO PEOPLE USE
WHAT WE
DELIVER?

8. - Jeff Paton
Return of investment
on software is far
from certain.
“
”

9. Delivering stupid
software faster just
get's you more
stupid software.
“
”- Jeff Patton

10. Why?

12. Startup Experience
We don't want to build
software, we want impact
peoples lives

13. WE ARE LOOKING FOR MEANINGFUL PRODUCTS
We are not seeling cars,
we are seeling mobility.
“
”- Felix Somerville-schaft, Service Designer at VW

14. MEET THE
CLIENT
Software are people,
we need to know
them

15. Design is not just about
make things more useful,
its not make things more
beautiful, its about really
figure out what is the right
things to make and how
to make it right.
- Matias Duarte
“
”

16. Research + Analysis makes
sense of the world as it is.
Design imagines the world
differently than it is today.
- Lawson’s, How designers think

17. BUSINESS DESIGN
Underlying
Assumptions
Rationality, objectivity;
Reality as fixed and
quantifiable
Subjective experience;
Reality as socially constructed
Method
Analysis aimed at providing
one “best" answer
Experimentation aimed at
iterating toward a “better"
asnswe
Process Planning Doing
Decision Drivers Logic; Numeric models
Emotional insights;
Experimental models
Values
Pursuit of control and stability;
Disconfort with uncertainty
Pursuit of novelty;
Dislike of status quo
Levels of Focus Abstract or particular
Iterative movement between
abstraction and particular
Designing for growth - Columbia Business School
Mindsets

18. Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
- Tim Brown, president and CEO of IDEO
“
”

19. Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
- Tim Brown, president and CEO of IDEO
“
”

20. Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
- Tim Brown, president and CEO of IDEO
“
”

21. Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
- Tim Brown, president and CEO of IDEO
“
”

22. Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
- Tim Brown, president and CEO of IDEO
“
”

23. Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
- Tim Brown, president and CEO of IDEO
“
”

25. A systematic approach to create value.

27. Font: thoughtworks.com

28. Designing for growth - Columbia Business School

29. Google Design Sprint
SET THE STAGE
MONDAY: UNPACK
TUESDAY: SKETCH
WEDNESDAY: DECIDE
THURSDAY: PROTOTYPE
FRIDAY: TEST

30. Build trust
Establish common language
Collaborate
Inspire ownership
Reduce time, control scope
Our goals go beyond design

31. Some good tips
To good results

32. Prepare to work
Create an environment
for play

33. Get it clear
Clear goals and
roadmap to
success

34. Time box
workshops
and activities

35. Make it physical
Physical interactions
builds fundamental
concepts

36. A Tactile Design Kit
http://tactiledesignkit.com/

37. - Joe Ringenberg, How diagrams Solve Problems
Drawing your idea helps
you address its structure
with a different part of your
brain,and see it from a
new angle.
“
”

38. Facilitate communication and collaboration

39. Externalizing ideas allows
for closer collaboration,
earlier input, and deeper
thought partnership.
- Stefan Klocek, Better together; the practice of
successful creative collaboration
“
”

40. Build trust

41. Sharing the journey with the client
and being transparent is key to
stablishing trust. By involving the
client from the early stages they
become more invested.
“
”- Anthony Lui, Live Wireframing

42. Inspire ownership
Guide them to solutions
you know will work

43. Curious kid
Be curious, listen
and be humble

44. Be agile
Iterate, test, get
feedback,
iterate…

46. OBRIGADO!
flavio@novatics.com.br
Siga nas redes sociais

47. Flávio Alves é um programador apaixonado por
inovação e negócios. Dedicou boa parte de sua
carreira à projetos de Pesquisa & Desenvolvimento de
novos produtos no Brasil e na Europa. Já trabalhou em
grandes empresas mas preferiu a montanha russa de
emoções e desafios do empreendedorismo. É
fundador do Novatics, um estúdio de software que
ajuda empresas e startups no desenvolvimento de
produtos e na adoção de Lean e Ágil.
br.linkedin.com/in/flaviofonsecaalves

48. Referências
• Designing for Growth: A Design Thinking Toolkit for Managers. Jeanne Liedtka, Tim Ogilvie – 2013
• Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Tim
Brown – 2009
• Design Thinking: Inovação em negócios. Maurício Viana - MJV press - 2014
• Lean UX: Applying Lean Principles to Improve User Experience. Jeff Gothelf, Josh Seiden – 2013
• Lean Analytics: Use Data to Build a Better Startup Faster. Alistair Croll, Benjamin Yoskovitz – 2013
• Direto ao ponto. Criando produtos de forma enxuta. Paulo Caroli – 2014
• Megan Erin Miller : https://speakerdeck.com/meganerinmiller
• Running Lean. Ash Maurya - 2012
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically
Successful Businesses. Eric Ries - 2011