2. fgrr
The eldest of two sisters, Quinte’ Isaac grew up in the city on
the westside of Atlanta, Georgia. He’s been a fan of football
every since he started grade school which shaped his “Know
it all” personality for football or sports in general. He’s been
an avid fan his entire life and dreams of becoming an analyst
for either ESPN or Fox Sports. After tearing his ACL in high
school Quinte’ had to figure out a career since tearing his ACL
put a stop to his pursuit to the NFL and so Quinte’ enrolled in
the Sportscaster program at Full Sail University to put his
“know it all” personality to the test.
Identity
3. Sportscaster for Sports Broadcasting
Organizations
Potential Job Titles:
• Morning Show Host
• News Anchor
• Radio Announcer
Hero Archetype -Expert mastery through
courageous acts in a way that improves the
world. Setting the example the world should want
to follow by doing things the right way.
Profession
4. Target Audience
Recruiters & Hiring Managers at ESPN, Fox
Sports, CBS Sports
• Demographics: 65% male and 35% female from ages 6-70
years old, all across the world.
• Psychographics: Enjoys competitive head to head sports,
regularly miss favorite team and/or player, and likes a
good debate.
• Ideal Audience Members: Rick Party HR Manager (ESPN),
Sardelis Director Multimedia Sales (FS), Scott Galetti
Announcer (CBSS)
5. Shorts Term: (2022)
• Start broadcasting for a local radio station
• Intern for as many radio stations as I can
Mid Term: (2030)
• Start my own sports podcast
• Gain enough money and experience from radio
Long Term: (2045)
• Have my own radio, tv, and podcast show debating and
analyzing sports and esports.
• Gain enough credibility and experience from my
podcast
Goals
6. Notable Skills & Current Proficiencies:
Hard
• Analyzing A Game 90%
• Make A Highlight Reel 85%
Soft
• Public Speaking 80%
• Time Management 100%
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Hard
• Spreadsheet software 30%
• Word processing software 60%
Soft
• Critical Thinking 60%
• Social Perceptiveness %70
Skills Analysis
7. Promise
I want to analyze competitive gaming called
“esports” and sports, and bring unique stories
about this new sport to radio, in a way that
informs and excites the masses.
8. Credentials
Work Experience:
• Have my own podcast for 10 years
• Work for a radio station for 8 years
Awards
• Best podcast in Atlanta, Georgia
Education
• Sportscaster, Full Sail University
9. Brand Position
Quinte’ “Disciplined” Isaac
I was always known for
doing the right thing,
being organized, and
being disciplined.
Making the world great again by
doing things the right way.
10. Networking & Marketing
Industry Events & Organizations
• 2019 Sports Business Broadcast Convention (Augusta, GA
• 2019 92.9 The Game radio station annual BBQ (Atlanta, GA
Sportscasting
• Primary Content: est. podcast called “Doing Things the Right Way” 20 minute episodes
talking about esports and sportsPrimary
• Primary Tools: Snapchat and Instagram - promote podcast through 30-60 sec. promo
videos
Website
• Full Sail digital portfolio site to showcase school work
11. fffffvav
Professional Development
Technical Skills
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Formal Education
• Complete Sportscaster, B.S by expected graduation
date of Feb. 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
Mentor
• I would like an tv and radio expert with some
competitive video game experience with at least 20
years in tv and radio combined and 7-10 years of
gaming experience
12. Quinte’ Isaac
You know parents think kids won’t make any money
sitting in front of a video game? Well, what I do is
show parents that if their kid is good and serious
enough he could make thousands of dollars playing
video games. In fact, after only being released
almost two years ago the game Fornite has given
out over a million dollars in prize money to
competitive Fortnite players.
13. • ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing
Strategists. Retrieved April 14, 2019, from https://www.onetonline.org/link/
summary/15-1199.10
References
