This is my project that I completed in my Project and Portfolio 1 class at Full Sail University. The project was completed March 22, 2020.

1. PERSONAL BRAND EXPLORATION
Nate Anderson
Project & Portfolio I: Week 3
March 22, 2020

2. Growing up in Sterling, Illinois, Nate Anderson
was the eldest of two siblings. He fell in love with
sports (specifically baseball) at a young age. That
is when his passion for baseball grew and he
began to dream about speaking about the sport as
a career. In September of 2019 Nate’s dreams led
him to Dan Patrick’s School of Sportscasting at
Full Sail University, where he plans to hone his
skills to help him become the best sportscaster
possible.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Radio or Television Announcer
•Reporter or Correspondent
•Broadcast News Analyst
Lover Archetype- providing content
to the baseball fans in a way that is
passionate and helps the fans grow a
stronger connection with the team.
Each time the viewer or listener
tunes in they come away with an
experience that brings them closer
to the team or sport in some way.
Sportscasting for a MLB organization

4. • DEMOGRAPHICS: 65% Female,
30-40 years old, Predominately
White, College Educated, Located
in Chicagoland area or Northeast
United States.
• PSYCHOGRAPHICS: Enjoy
staying active, enjoy watching
sports on tv and in-person,
interested in sports news
networks.
• IDEAL AUDIENCE MEMBERS:
Michael McCarthy, General
Manager (Marquee Sports
Network), Teresita Seeberger, Senior
Human Resources Executive
(ESPN), Roberto Mucciacciaro,
Associate Recruiter (ESPN)
Recruiters & Hiring Managers at Marquee Sports Network, MLB Network and ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level production intern position or some
other entry-level position at Marquee Sports Network.
‣Connect with, or reach out to 10 Marquee
Sports Network employees on either LinkedIn
or another method by December 31, 2020.
Mid Term: (2026)
•Earn an on-air position with the company where he is
able to share his views and opinions with the audience.
‣Climb his way up through the company earning
a promotion to be on-air by December 31, 2026.
Long Term: (2040)
•Establish his own sports media company that uses his
brand to spread sports news in a new, passionate way.
‣Establish a website, instagram, and twitter for
the company. Use YouTube to create content.
Make connections with others in sports world
and convince them to join. Also save at least
$75,000 by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
WordPress 50%
Adobe Audition 50%
Interpersonal Communication 70%
Public Speaking 80%
SOFTHARD
Adobe Audition 50%
Microsoft Excel 10%
Time Management 20%
Public Speaking 80%
SOFTHARD

7. I help communicate the game of baseball to
its many fans in an exciting and enjoyable
way by showing my passion for the game yet
continuing to be unbiased and honest in my
analysis.
PROMISE

8. CREDENTIALS
Work Experience:
•2 years at Nike where having basic sports
knowledge was essential
Education:
•Associate of Arts, Wayne Community
College (2018)
•Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
•Won MVP (employee of the month) twice
in my two years at Nike
•Won MVP for the quarter once in my two
years at Nike

9. COMPETITION
Dakota Locker
Industry Experience:
• Sports Media Intern February 2020-
present
• WWE Broadcast Intern March 2019-
September 2019
Education:
• Current student enrolled in Sportscasting August 2018-
present
Leadership Experience:
• None found
Skills and Proficiencies:
• Sports Writing - 1 endorsements
• Sports - 1 endorsements
• Knowledge Base - 1 endorsements
Nate Anderson
Overall Online Presence:
• 500+ connections, banner image not customized, no
professional headshot , decent amount of details
throughout profile, not a lot of assignments, active on
social media, URL is customized
• Grade: Average, 45 out of 100
Industry Experience:
• Still in school, no true experience in
industry
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No true leadership experience
Skills and Proficiencies:
• None listed
Overall Online Presence:
• 2 connections, banner image not customized,
professional headshot, no summaries, no articles
published, no social media accounts, URL customized,
premium account
• Grade: Bad, 5 out of 100

10. COMPETITION
Wright Cole
Industry Experience:
• ~8 years of sports anchoring
experience, time spent between NFL
Network, ESPN, and currently
Marquee Sports Network
Education:
• Not listed on LinkedIn
Noteworthy Experience:
• Sports Anchor for Marquee Sports Network: Jan 2020-
Present
• Sports Anchor for NFL Network: Jul 2015- Jan 2020
• Sports Anchor for ESPN: 2011-2014
Skills and Proficiencies:
• None listed
Nate Anderson
Overall Online Presence:
• 158 connections, banner image not yet customized,
profile picture of him and his family, no summaries, URL
not yet customized
• Grade: Poor, 17 out of 100
Industry Experience:
• Still in school, no true experience in
industry
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No true leadership experience
Skills and Proficiencies:
• None listed
Overall Online Presence:
• 2 connections, banner image not customized,
professional headshot, no summaries, no articles
published, no social media accounts, URL customized,
premium account
• Grade: Bad, 5 out of 100

11. BRAND POSITION
Communicating passion, love, and knowledge
through the game of baseball by announcing
the sport in an exciting and enjoyable way.
NATE ANDERSON
Nate’s friends and families
always would tell him that he
need to use his passionate
storytelling to talk about sports
on YouTube videos.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Cubs Convention
‣ 3-day event weekend in January | Chicago, IL (date not
announced yet)
• National Association of Broadcasters (NAB) Show
‣ April 18- April 22, 2020 | Las Vegas, Nevada
• Radio Show
‣ September 13- September 16, 2020| Nashville,
Tennessee
Digital Marketing
• Primary Content: Create a podcast talking about sports once a
week. Create a YouTube channel and talk about Cubs baseball
once a week.
• Primary Tools: FB and Instagram - promote podcast through
posts and promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories; YouTube- use YouTube channel to promote podcast and
vice versa
• Website: Full Sail digital portfolio site to showcase school work;
use blog embed podcast episodes and YouTube videos

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sports announcing pro with at least
10 yrs of experience in sportscasting industry; man that
shows extreme passion in his announcing, Jan 2021
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2021
Technical Skills
• Complete the Learning Excel 2019 video on LinkedIn
Learning, May 2020
• Complete the Audition CC 2018 Essential Training video
on LinkedIn Learning, May 2020
• WordPress 5 Essential Training - LinkedIn Learning, May
2020
Soft Skills
• Time Management Fundamentals- LinkedIn Learning,
May 2020
• Interpersonal Communication- LinkedIn Learning May
2019
• Join local Toastmasters Club and regularly attend
monthly events, starting July 2020

14. Nate Anderson
You know how a lot of people think baseball is
boring and would rather watch it in person?
Well, what I do is bring the sport in to the viewer’s
living room and give them the same excitement they would have if
attending the game by using my passion and love for the game. In fact, I have
grown up my whole life studying the game of baseball and living and dying
with every win and loss my Chicago Cubs would experience. Not only am I a
fan of the sport but friends and family would consider me an expert due to my
extensive knowledge of baseball history.
“

15. REFERENCES
Cole, W. (2020). Wright Cole LinkedIn Profile. Retrieved March
21, 2020, from https://www.linkedin.com/in/wright-
cole-90baa38a/
Cubs Convention Information. (2020). Retrieved March 21,
2020, from https://www.mlb.com/cubs/fans/cubs-convention
ESPN. (2020). ESPN Company Page on LinkedIn. Retrieved
March 21, 2020, from https://www.linkedin.com/company/espn/
people/
LinkedIn Learning. (2020). Retrieved March 21, 2020, from
https://www.linkedin.com/learning/me?u=50813145
Locker, D. (2020). Dakota Locker LinkedIn Profile. Retrieved
March 21, 2020, from https://www.linkedin.com/in/dakota-
locker/
Marquee Sports Network. (2020). Marquee Sports Network
Company Page on LinkedIn. Retrieved March 21, 2020, from
https://www.linkedin.com/company/watchmarquee/people/
McCarthy, M. (2020). Michael McCarthy LinkedIn Profile.
Retrieved March 21, 2020, from https://www.linkedin.com/in/
michael-mccarthy-1219b36/
Mucciacciaro, R. (2020). Roberto Mucciacciaro LinkeIn Profile.
Retrieved March 21, 2020, from https://www.linkedin.com/in/
roberto-mucciacciaro/
NAB Upcoming Events. (2020). Retrieved March 21, 2020, from
https://www.nab.org/events/
ONETOnLine.org. (2020). Summary Report for: 27-3011.00 -
Radio and Television Announcers. Retrieved March 21, 2020,
from https://www.onetonline.org/link/summary/27-3011.00
ONETOnLine.org. (2020). Summary Report for: 27-3021.00 -
Broadcast News Analysts. Retrieved March 21, 2020, from
https://www.onetonline.org/link/summary/27-3021.00
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 -
Reporters and Correspondents. Retrieved March 21, 2020, from
https://www.onetonline.org/link/summary/27-3022.00
Putnam, K. (2020). Lover Brand Archetype - Kaye Putnam:
Psychology Brand Strategy. Retrieved March 21, 2020, from
https://www.kayeputnam.com/brandality-archetype-lover/
Seeberger, T. (2020). Teresita Seeberger LinkedIn Profile.
Retrieved March 21, 2020, from https://www.linkedin.com/in/
teresita-seeberger-3939852/
The MLB Network, LLC. (2020). The MLB Network, LLC
Company Page on LinkedIn. Retrieved March 21, 2020, from
https://www.linkedin.com/company/the-mlb-network-llc/
people/