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Bring Sports Stories to Life Through Storytelling
- 1. PERSONAL BRAND EXPLORATION Scott Koral Project & Portfolio I: Week 3 July 26, 2019
- 2. The youngest of two siblings, Scott Koral grew up on the north side of Chicago, which shaped his love for sports. As a kid, he dreamed of being the play-by-play voice of the Cubs, but worked in the industry behind the scenes. After doing that in sports and news television for over 17 years, Scott enrolled in the Sportscasting program at Full Sail University where he’s focused on mastering his craft and becoming the storyteller he’s shown himself to be. IDENTITY
- 3. PROFESSION Potential Job Titles: • Radio and/or Television Broadcaster • Reporter or Correspondent • Producer or Executive Producer Entertainer Archetype - creating stories that highlight fun and joy so others can feel those same emotions. Using my look and vocabulary to showcase the heroes within our community. Sports Anchor/Broadcaster
- 4. • DEMOGRAPHICS: 70% Male, 35-65 years old, Mainly White, Married, College Educated, Many have worked for ESPN at one point. • PSYCHOGRAPHICS: Have previous experience in the industry, live at company’s home base of operations; uphold the best journalistic standards; develop a network of sources; can handle multi-tasking. • IDEAL AUDIENCE MEMBERS: Stacy Williamson, Senior Recruiter (ESPN), John Skipper, Executive Chairman (DAZN), Mark Silverman, President, National Networks (FOX Sports) Local Station News Directors and General Managers & Network Recruiters TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2020) • Get a sports anchor/director position at a local news station. ‣Connect with 25 news directors across the country on LinkedIn by July 31, 2020. Mid-Term: (2025) • Earn a sports anchor/director position at a station in the Top 35 (market size). ‣Continue updating my portfolio site and social media with your best stories and heroes from your short-term position to show news directors in bigger markets. Long Term: (2040) • Land an NFL anchor or reporter position at one of the major sports networks. ‣Engage in personal relationships with coaches and players in the markets you work, and allow networks to see the hard work.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Vocal Training 87% Interview Skills 85% Research 85% News Writing 85% SOFTHARD Speech Clarity 75% Multi-tasking 75% iNEWS Proficiency 55% Story Development 80% SOFTHARD
- 7. I help sports television audiences learn more about their heroes by combining the best forms and principles of television storytelling through my passion for sports and investigative reporting. PROMISE
- 8. CREDENTIALS Work Experience: • 7 years as a television news producer; one year as an executive producer • 8 1/2 years in various sports television positions Education: • Sociology, UCLA (1989-’93) • Sportscasting, B.A., Full Sail University (Exp. 2020) Awards: • Soon to come (I promise!)
- 9. “COMPETITION” Bryan Nolen Industry Experience: • Writer at Speedway Media, Host of Sports Talk with Bryan and TB - 1 year Education: • Current student enrolled in Sportscasting, B.A. at Full Sail University Leadership Experience: • Coordinates a NASCAR podcast that he created with his partner less than a year ago Skills and Proficiencies: • Radio Host - 3 endorsements • Public Speaking - 2 endorsements • Social Media - 2 endorsements Scott Koral Overall Online Presence: • Only 148 connections; banner image not yet customized; detailed summaries; active on social media and podcasts; URL not yet customized • Grade: Fair, 45 out of 100 Industry Experience: • 7 years as a television news producer; one year as an executive producer • 8 1/2 years in various sports television positions Education: • Current student enrolled in Sportscasting, B.A. at Full Sail University Leadership Experience: • Executive Producer, WREX • Manager, Custom Communications • Dir. of Outreach, Unity Lutheran Church Skills and Proficiencies: • Broadcast - 71 endorsements • Broadcast Journalism - 16 endorsements • Storytelling - 26 endorsements Overall Online Presence: • 500+ connections; banner image customized; professional headshot; detailed summaries throughout profile; production work highlighted; active on personal social media accounts; URL customized; premium membership • Grade: Average, 70 out of 100
- 10. POTENTIAL COLLEAGUE Jim Paschke Industry Experience: • 39 years of sportscasting experience in the Milwaukee area Education: • Brown College, 1971-’73 (no major listed) Noteworthy Experience: • Play-by-play voice of the Milwaukee Bucks for the last 33 years • Was the play-by-play voice for the Brewers for seven years (two different stints) Skills and Proficiencies: • None given on LinkedIn Scott Koral Overall Online Presence: • 500+ connections; banner image not yet customized; polished headshot; very few details in profile summaries; no recommendations; URL not yet customized; premium membership • Grade: Poor, 70 out of 100 Industry Experience: • 7 years as a television news producer; one year as an executive producer • 8 1/2 years in various sports television positions Education: • Current student enrolled in Sportscasting, B.A. at Full Sail University Leadership Experience: • Executive Producer, WREX • Manager, Custom Communications • Dir. of Outreach, Unity Lutheran Church Skills and Proficiencies: • Broadcast - 71 endorsements • Broadcast Journalism - 16 endorsements • Storytelling - 26 endorsements Overall Online Presence: • 500+ connections; banner image customized; professional headshot; detailed summaries throughout profile; production work highlighted; active on personal social media accounts; URL customized; premium membership • Grade: Average, 70 out of 100
- 11. BRAND POSITION I use my passion for storytelling and love for sports to help bring the best stories creatively to everyone in the community. SCOTT “SLIPKNOT” KORAL Scott earned the nickname “Slipknot” in college as he was slippery on offense, but locked people up on defense playing pickup basketball at UCLA.
- 12. NETWORKING & MARKETING Industry Events & Organizations • National Association of Black Journalists (NABJ) ‣ Student Membership ($40) • National Sports Media Association (NSMA) ‣ Student Membership ($45) | try to open a Full Sail chapter • NABJ/NAHJ Convention ‣ July 8-12, 2020 | Washington, D.C. Digital Marketing • Primary Content: est. podcast called “Bucks Over Brews”; 15 min. episodes telling personal stories of the Milwaukee Bucks’ players, coaches, or executives; 1 episode per week to start; host and syndicate through Libsyn or SoundCloud • Primary Tools: Facebook and Twitter - promote podcast through 30 sec. promo videos; LinkedIn - network with industry professionals and publish monthly articles highlighting some of the podcast stories and direct to blog on portfolio site • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase stories I am interested in and embed podcast episodes
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking on-air professional with at least 15 years of experience in sports television; also a family man, July 2020 Formal Education • Complete Sportscasting, B.A. by expected graduation date in 2020 Technical Skills • Adobe Premiere Pro CC 2019 Essential Learning - Lynda.com, Dec. 2019 • Video Journalism - Storytelling Techniques - Lynda.com, Dec. 2019 • Video Foundations: Cameras and Shooting - Lynda.com, Oct. 2019 Soft Skills • Make Headlines Engaging - Lynda.com, Sept. 2019 • Telling Your Story on the Web in 60 Seconds - Lynda.com, Oct. 2019 • Impromptu Speaking - Lynda.com, Nov. 2019
- 14. Scott Koral You know how many sportscasters only want to give you the scores? I do that, as well as produce stories of our sports heroes that entertain and help American families to get inside the lives of the athletes they revere. Many of our athletes are championship citizens, and I want to show that to the world. As the Director of Outreach for my church, I created our website with videos that helped the church increase its exposure and visitors by 200% in just one month. Many referenced my work as the reason they came to Unity. “
- 15. REFERENCES BeOnAir Network. (n.d.). SEVEN PERSONALITY TRAITS THAT MAKE YOU GREAT FOR TV BROADCASTING. Retrieved from BeOnAir Network: https://beonair.com/seven-personality-traits-that-make-you- great-for-tv-broadcasting/ ESPN. (2009, October 15). ESPN’s E:60 Prime-time Newsmagazine Moves to Third Year. Retrieved from ESPN Press Room: https://espnpressroom.com/ us/press-releases/2009/10/espns-e60-prime-time-newsmagazine-moves-to- third-year/ Indeed.com. (2019, July 18). Anchor/Sports Anchor - KOAT-TV, Albuquerque, NM. Retrieved from Indeed.com: https://www.indeed.com/jobs? q=Sports%20Anchor&vjk=9d9d1ebab5d1159d Linton, I. (n.d.). What Are Five Skills You Need to Be a TV Broadcaster? Retrieved from chron.com (Houston Chronicle): https://work.chron.com/ five-skills-need-tv-broadcaster-22769.html National Association of Black Journalists. (n.d.). Home Page. Retrieved from NABJ: https://www.nabj.org/ National Sports Media Association. (n.d.). Home Page. Retrieved from National Sports Media Association: https://nationalsportsmedia.org/ Nolen, B. (n.d.). Bryan Nolen. Retrieved from LinkedIn: https:// www.linkedin.com/in/bryan-nolen-172144121/ ONET Online. (n.d.). Summary Report for: 27-3011.00 - Radio and Television Announcers. Retrieved from ONET Online: https://www.onetonline.org/ link/summary/27-3011.00 Paschke, J. (n.d.). Jim Paschke. Retrieved from LinkedIn: https:// www.linkedin.com/in/jim-paschke-1603528/ Putnam, K. (n.d.). The Entertainer Archetype. Retrieved from KayePutnam.com: https://www.kayeputnam.com/brandality-archetype-entertainer/ Sackett, T. (2015, August 27). THE TOP 20 BRANDED HR AND TALENT PROS: MEET STACY WILLIAMSON FROM ESPN. Retrieved from The Tim Sackett Project: https://timsackett.com/2015/08/27/the-top-20- branded-hr-and-talent-pros-meet-stacy-williamson-from-espn/ Silverman, M. (n.d.). Mark Silverman. Retrieved from LinkedIn: https:// www.linkedin.com/in/mark-silverman-36a64/ Skipper, J. (n.d.). John Skipper. Retrieved from LinkedIn: https:// www.linkedin.com/in/john-skipper-12920a173/ Spencer, S. (2011, August 2). I Follow: Stacy Williamson. Retrieved from ESPN Front Row: https://www.espnfrontrow.com/2011/08/i-follow-stacy- williamson/ Williamson, S. (n.d.). Stacy Williamson. Retrieved from LinkedIn: https:// www.linkedin.com/in/stacywilliamson/