Scott Tucker was born in Wisconsin where he played sports and developed a passion for sports. After 10 years working in manufacturing, he enrolled in a Sportscasting program to pursue his dream of having his own sports show. His goals are to start his own podcast/content company shortly after graduation, have the most viewed podcast within 5 years, and expand into motivational speaking about content creation in sports within 25 years. He analyzes his skills, target audience, and potential competitors as he develops his personal brand in the sports broadcasting industry.

1. PERSONAL BRAND EXPLORATION
Scott Tucker
Project & Portfolio I: Week 3
January 26, 2020

2. Scott Tucker was born in Campbellsport,
Wisconsin, where he played sports for most
of his life. This is where the ground work
and his love of everything sports was
molded. After working in Manufacturing for
10 years he decided it was time to follow his
passion and enrolled at Full Sail University
in Sportscasting. He wants to use the B.S in
Sportscasting to have his own show and he
is determined and fearless in the quest of
being different in the Sports world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio & Television Announcer
• Sports Writer/Sports Reporter
• Executive Producer
Hero Archetype - Taking action
in the ever growing world of
sports by being an expert in the
sporting world and being
decisive in making decisions and
overcoming the challenges of
providing the best sports news.
Sportscasting for College Athletics

4. • DEMOGRAPHICS: 75% Male,
25-35 years old, equal races,
Married, College Educated,
Located on the West Coast of
USA.
• PSYCHOGRAPHICS: Most of the
people are huge sports fans. Are
big in Education, Enjoys watching
sports, and some played sports at
one time.
• IDEAL AUDIENCE MEMBERS:
Nicole Berman, Program Manager
(Fox), Ross Tucker, Broadcasting
(NBC), Lindsey Lloyd, Managing
Producer (ESPN)
Persons & Hiring Managers at Fox Sports, ESPN, and NBC
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Create my own Podcast/Content Company.
‣Create 3,600 forms of Podcast/Content
material by September 31st 2021. Have
500 followers by December 31st 2021.
Mid Term: (2026)
• Have my podcast on Bleacher Report/Expand my
Company.
‣Have the most viewed Podcast to date, be
able to expand my Company by having 5
Investors by December 31, 2025.
Long Term: (2045)
• Expand into motivational speaking about how to
succeed in Content Creation in Sports.
‣Create so much content and have 1000
employees to run my business so I can
teach by December 31, 2044.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Content 50%
Adobe Creative Suite 70%
Time Management 60%
Public Speaking 70%
SOFTHARD
Microsoft Software 65%
Email 75%
Critical Thinking 60%
Reading Comprehension 60%
SOFTHARD

7. I help sports fans enjoy sports content
by being a master of facts, being
assertive, and being uninhibited.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years of Manufacturing
• 1 year in social media Sports Content
for Scotty T’s Sports Experience
Education:
• Mood board , Linkedin Certification
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Certified Valve Setter, Certified in
over hoist Cranes, Senior Production

9. COMPETITION
D Michael Vick
Industry Experience:
• Real Estate Agent 4 yrs
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University, 2020
Leadership Experience:
• Florida Real Estate license Aug. 2017
• Grammer Foundations lynda.com April 2019
• Travel agent issued 2014 expired 2015
Skills and Proficiencies:
• Entrepreneurship - 99 endorsements
• Leadership - 93 endorsements
• Team Building - 92 endorsements
Scott Tucker
Overall Online Presence:
• More than 500 connections, banner image is
customized, no headshot, lots of details
throughout profile, no articles published, 15
projects done and 7 awards
• Grade: good, 75 out of 100
Industry Experience:
• 10 years Manufacturing
• 1 year of social media of sports
content
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Senior Production
Skills and Proficiencies:
• Small Business Management - 0 endorsements
• User Experience Design (UED) - 0 endorsement
Overall Online Presence:
• Less than 50 connections, banner image not
customized, amateur headshot, no summaries
throughout profile, no articles published, very
active on personal social media accounts, URL
customized
• Grade: poor, 10 out of 100

10. COMPETITION
Sophia Minnaert
Industry Experience:
• ~11 years of Sports Reporting
experience
Education:
• Journalism, Spanish Language & Literature,
Marquette 2009
Noteworthy Experience:
• Fox Sports Wisconsin
• Sideline reporter for pre and post game for Bucks
live and Brewers live
• 2014 worked with Fox Sports North Milwaukee
Brewers/ Minnesota Twins
Skills and Proficiencies:
• Broadcast - 25 endorsements
• Social Media - 23 endorsements
Scott Tucker
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, no recommendations, URL is
customized, has Social Media links
• Grade: Average, 60 out of 100
Industry Experience:
• 10 years Manufacturing
• 1 year of social media of sports
content
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Senior Production
Skills and Proficiencies:
• Small Business Management - 0 endorsements
• User Experience Design (UED) - 0 endorsements
Overall Online Presence:
• Less than 50 connections, banner image not
customized, amateur headshot, no summaries
throughout profile, no articles published, very
active on personal social media accounts, URL
customized
• Grade: poor, 10 out of 100

11. BRAND POSITION
Keeping people engaged through the love
of sports and delivering the message
through being is natural Identify.
SCOTT “SCOTTY T” TUCKER
Scott earned the nickname
“Scotty T” from his wife when
they first met 17 years ago
because is ways on how he
lighten up a room.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association (NSMA)
‣ Collegiate Membership
• American Sportscasters Online
‣ Collegiate Memberships
• Sports Capital Symposium
‣ Sept 17 - Sept 18, 2020 | Washington DC
Digital Marketing
• Primary Content: Podcast/YouTube “Scotty T’s Sports
Experience/Unfiltered one show per day Monday -
Friday as well has doing streams
• Primary Tools: FB, Instagram, YouTube, TikTok, - live
streams on FB, YouTube; LinkedIn - build a network of
people in the sports industry.
• Website: Full Sail digital portfolio site to showcase
school work; as well as, FB business page, personal
website to promote and show case my work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a sports content creator with 15 years
experience being successful in content; family man
that has core values, Sept. 2021
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2021
Technical Skills
• Need to create more content by 40 % December
31st 2020.
• Courses on linkedin.com on Adobe cc by May,
2020
• Podcast classes on delivery Feb, 2020
Soft Skills
• Email class on LinkedIn.com June, 2020
• Powerpoint - Linkedin.com, Oct. 2020
• Thinking outside the box classes Linkedin.com
• Read more Sports History by Dec. 31, 2020

14. Scott Tucker
I’m here to change how people view
sports in their daily life. Well, what I do is
produce shows on sports that people can get
engaged in that entertain but give the facts that they
want to see. After playing sports for half of my life and watching
sports I have developed a unique and interesting way to showcase
these talents that get people coming back to me. The people who are
close to me have describe me by saying they actually like sports
when I talk about it.
“

15. REFERENCES
Vick, M. (2020). D Michael Vick LinkedIn Profile.
Retrieved January 26, 2020, from https://
www.linkedin.com/in/michaelvick15/
Minnaert, S. (2020). Sophia Minnaert LinkedIn Profile.
Retrieved January 26, 2020, from https://
www.linkedin.com/in/sophia-minnaert-2031219a/
ONETOnLine.org. (2019). Summary Report for:
27-2012.01 - Producers. Retrieved January 26, 2020
from https://www.onetonline.org/link/summary/
27-2012.01
ONETOnLine.org. (2019). Summary Report for:
27-3011.00 - Radio and Television Announcers.
Retrieved January 26, 2020 from https://
www.onetonline.org/link/summary/27-3011.00
ONETOnLine.org. (2019). Summary Report for:
27-3022.00 - Reporters and Correspondents. Retrieved
January 26, 2020 from https://www.onetonline.org/link/
summary/27-3022.00
American Sportscasters Online. (2020). Retrieved January
26, 2020 from http://
www.americansportscastersonline.com
Broadcasters and Writers: National Sports Media
Association. (2020). Retrieved January 26, 2020 from
https://nationalsportsmedia.org/
Sports Capital Symposium. (n.d.). Retrieved January 26,
2020, from http://sportscapitalsymposium.com/