Jack Haverstock was born in Pennsylvania but grew up in Calgary, Alberta where he developed a passion for sports. He studied business management in university but switched to Full Sail University's sportscasting program. After graduating in 2020, he aims to work as a sports broadcaster or anchor. His goals are to work for a local station, then a major network like ESPN, and eventually host his own sports talk show. He will focus on an energetic broadcasting style to stand out.

1. PERSONAL BRAND
EXPLORATION
Jack Haverstock
Project & Portfolio I: Week 3
June 20, 2019

2. IDENTITY
Jack Haverstock was born in Pittsburgh
Pennsylvania, and at a young age moved to
Calgary Alberta, where he quickly developed a
strong passion for sports. Playing Hockey at high
levels, and being the starting running back for
the high school football team, he was never quite
good enough to get to the next level, but his love
for the games never ended and he knew exactly
what path he wanted to take, but it took awhile to
find it. After graduating high-school in 2017, Jack
was on his way to the University of Lethbridge to
study Business Management. After a year of lots
of highs and lows, he packed his bags and went
home for the summer knowing this wasn’t were
he wanted to be. After coming across Full Sail
University and the Sportscasting program he
didn’t think twice about it, and is now expected to
graduate in the Summer of 2020. After Jack
graduates he plans on moving back to the
United States and starting his career in the
Sports Entertainment Industry.

3. PROFESSION
Sportscasting for Sports Entertainment Businesses
Potential Job Titles:
• Sports Broadcasting Assistant
• Weekend Sports Anchor
• Live Sports Broadcaster
Magician Archetype:
Producing Sports Entertainment Content that will fascinate audiences and keep them
coming back every single day.

4. Target Audience
• DEMOGRAPHICS: 80% Male, 20-30 years old, Predominately
White, African American, Sports Fans, Located in North America
• Psychographics: Enjoys playing Sports and staying
extremely active, spends free time playing pick up
basketball and going to the gym
• IDEAL AUDIENCE MEMBERS: Men and Women who
are sports fans and have a good sense of Humour
Recruiters & Hiring Managers at ESPN, TSN, and Bleacher Report

5. Goals
Short Term Goals: (After Graduation)
Work a entry level broadcasting job with local radio station/network
Mid Term Goals: Land a job at a Network like ESPN/TSN as a Sportscaster and Co-Host
on a Show or Podcast
Long Term Goals: Create my own talkshow and be the host of it on a Major Network

6. PROMISE
“I Promise that in the Business of Entertainment and Sports that I
will use my outgoing personality, and strong passion for sports to
deliver a new entertaining way of Sportscasting”

7. CREDENTIALS
Work Experience:
Education:
11/2018 - 05/2019 | Sportcheck
06/2018 - 09/2018 | Cranston Residence Association
04/2016 - 08/2017 | Nation Sports Development
09/2018 - Present | Full Sail University
09/2014 - 06/2017 | Bishop O’Bryne Highschool

8. COMPETITION
Chris Voster
Industry Experience:
- Great Lakes Loons Broadcaster
- ESPN 100.9 FM
- Called Games for the Big 10
Network
Education:
Graduated with honours in Journalism from
University of Wisconsin
Skills and Proficiencies:
- Public Speaking
- Sports Knowledge
- Social Media
Currently enrolled in Sportscasting at Full Sail
University
Jack Haverstock
No current experience in the Industry
- Public Speaking
- Creative Thinker
- Presentations
Age 20Age 28

9. BRAND POSITION
JACK “The Man” HAVERSTOCK
Delivering a energetic and new
exciting way of Broadcasting that
has never been seen
Jack earned the nickname “The Man” from his friends because he
was always the strongest and smartest guy in the group.

10. NETWORKING & MARKETING
Industry Events & Organizations
Digital Marketing
October 26-27, 2019 | Etihad Stadium Melbourne
• Sportscasting Conference & Expo
Primary Content: Podcast talking the latest news in Sports
Primary Tools: Instagram and Youtube. Use Instagram to promote my self
brand and use youtube as the platform to put my content on.
Website: Full Sail digital portfolio sit to showcase all my work

11. PROFESSIONAL DEVELOPMENT
Formal Education
• Complete Sportscasting degree by expected graduation date in 2020
Technical Skills
• Understanding of television production and similar with the work of the
program directors, engineers, and camera operations
Soft Skills
• Excellent Presentation Skills
• Able to have interaction with material while continuing to speak
• Interviewing

12. Jack Haverstock
“ Every year the Business of Sports Entertainment is rapidly growing,
everyday people are getting hired in the business with very little actual
experience. From my time at Full Sail University I personally believe that I
will be ahead of the field and I will bring a new refreshing personality”

13. References
• Linkedin Job Post (2019) Weekend Broadcast Assistant. Retrieved June 23rd, 2019, from
https://www.linkedin.com/jobs/view/sports-broadcasting-assistant-july-2018-at-washington-and-lee-
university-1266960069?trk=guest_job_details_topcard_title
• (2019) ESPN Linkedin Profile. Retrieved June 23rd, 2019, fromhttps://www.linkedin.com/company/espn/?
trk=guest_job_details_topcard_logo
• Linkedin Job Post (2019) Live Sports Broadcast Operator. Retrieved June 23rd, 2019, from
https://www.linkedin.com/jobs/search?
keywords=Sports%20Broadcasting&location=United%20States&trk=homepage-jobseeker_jobs-
search-bar_search-submit&redirect=false&position=1&pageNum=0&currentJobId=1296604687
• Linkedin Job Post (2019) Weekend Sports Anchor. Retrieved June 23rd, 2019, from. https://
www.linkedin.com/jobs/view/weekend-sports-anchor-multi-skilled-journalist-at-velvetjobs-1294398554?
trk=guest_job_details_topcard_title
• Sportscasting Conference & Expo (2019). Retrieved June 23rd, 2019, fromhttp://sportscasting.biz
• Chris Vosters About (2019). Retrieved June 23rd, 2019, fromhttps://www.chrisvosters.com