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PAUL LIACOS
PERSONAL BRAND EXPLORATION
Project and Portfolio 1: Week 3
May 21,2019
IDENTITY
▸ Growing up in a small New England town, Paul developed a love for sports and his local
Boston teams at an early age. He was inspired by local sports writers such as Bill Simmons
and Jackie MacMullan and so began a dream that he would one day have his own chance to
cover sports. Paul is currently enrolled in the Sportscasting Program at Full Sail University
where he one days hopes to graduate and pursue a career in Sports Production.
PROFESSION
Producer for Major Sporting
Events and Sports Documentaries
Potential Job Titles:
Associate Producer
Sports Director
Sports Writer/Reporter
Magician Archetype:
Producing innovative and new sports content
through the power of film and writing. Breaking the
mold of traditional sports media and how it is
covered is something I aspire towards. Captivating
audiences and changing or molding their
perspectives through unique content.
TARGET AUDIENCE
HIRING MANAGERS AND EXECUTIVE PRODUCERS AT
THE GOLF CHANNEL, NBC SPORTS BOSTON, AND ESPN
Ideal Audience Members
Psychographics
Demographics
Keith Allo: VP Original Productions &
Programming - Golf Channel
Jason Levine: Executive Producer - NBC
Sports Boston
Lisa James: Producer - ESPN
Enjoy or are fans of sports, are typically
artistic individuals who enjoy creating
original works. Are also intuitive or
investigative and relentless in their pursuit
of a good story or content. Strong
communication and writing skills.College Educated, typical Bachelors or higher,
predominantly male, 30-50 years old, located all
over country but largely in major cities and the
Northeast. Median wages = $71,680 annually
GOALS
Short Term: After Graduation (2021)
Mid Term: (2026)
Long Term: (2035)
• Be known across the sports industry as a go to player for creating original content
• An Executive Producer or VP at a major production studio or sports media company
• Have received Emmy or Oscar nominations for my work.
• Have a enough money to support my family for their entire lives.
• Continue to grow my personal brand through video and podcasting, have a combined following of over 250,000 follower across all platforms.
• Have contributed/worked on at least 3 feature length documentary films and/or worked at least 2 full seasons covering live sporting events
• Promoted to at least Associate Producer, mastered filming and editing techniques in the live sport form and documentary form.
• If not working career in live sports through NBC, working for ESPN Films or HBO Sports creating documentaries.
• Attain an entry level job as an Production Assistant with either the Golf Channel or another NBC Sports related company.
• Expand my own work into producing small sports documentaries. Have a professional 30 min documentary completed by the time I finish
school. 
• Have over 250 connections on LinkedIn, 10k followers on Twitter and 5k subscribers on Youtube.
• Create my own sports podcast that I have created during school, have over 50,000 downloads in total and have recorded over 50 episodes.
• Have mastered the entire Adobe Suite and all its programs.
SKILLS ANALYSIS
IMOVIE
ADOBE SUITE
WRITING SKILLS
COMMUNICATION
0 25 50 75 100
77
87
49
73
Notable Skills and Current Proficiencies
0 25 50 75 100
81
76
53
51
Notable Skills REQUIRED IN TRADE and Current Proficiencies
ADOBE AFTER EFFECTS
ADOBE AUDITION
SPEAKING SKILLS
CRITICAL THINKING
PROMISE
The world of sports goes beyond scores and stats, each athlete
and team has their own story to tell. Through my writing and film,
I will tell you those stories.
CREDENTIALS
• 3 Years in management position during career in Mental Health & Substance Abuse field
• Work as a writer for sites such as BigPlay.com, FanSided.com, and kingsofbostonsports.com
• Created own sports blog “The Sportaholic” using Wordpress
• Excellent communication and verbal skills in all past career fields including work in restaurants
Work Experience
Education
• Bachelors in Sportscasting Science from Full Sail University (Exp. 2021)
• Graduated from Goffstown High School in Goffstown, NH (2009)
• Imovie & Adobe Spark, Lynda Certification
COMPETITIONEmma
Sills
Paul
Liacos
Industry Experience
Worked on Production of College
Golf101 for Golf Channel - April 2019
1 Year as Production Associate
for Golf Channel in Orlando, FL
2018 - Present
Communications Intern for
American Junior Golf
Association: 3 Months - 2018
Industry Experience
Created Sports Blog, “The
Sportaholic” - 2018
Leadership Experience
Director of Junior Golf at Wilmington
Country Club, 2016-2017
Leadership Experience
Director of Admissions at Substance
Abuse & Mental Health Facility
Skills and Proficiencies
Social Media - 2 Endorsements
English - 2 Endorsements
Sports Writing - 1 Endorsement
Industry Knowledge - Camera
Operation, Research, Writing
Overall Online
Presence
240 Connections on LinkedIn,
Professional Headshot, fully filled out
profile
High online presence, first response
on google is for her, along with
several identifying photos
Skills and Proficiencies
Skills - Public Speaking, Leadership,
Writing/Sports Writing, Creative
Thinking
Certifications - Imovie & Adobe Spark
Blog “The Sportaholic” Facebook
Page - 8 Recommendations
EducationEducation
Bachelors of Arts - University of
Delaware 2011-2016
Bachelors in Sportscasting Science,
Full Sail University: Exp 2021
Overall Online
Presence
57 Connections on LinkedIn, Well-
done headshot, Digitally Distinct
Online ID Score
Over 2500 followers across all
platforms of social media
COMPETITIONElijah
Balcarcel
Paul
Liacos
Industry Experience
Worked on Production of College
Golf101 for Golf Channel - April 2019
Brand Ambassador: NFL Pro Bowl
Experience 2019
Industry Experience
Created Sports Blog, “The
Sportaholic” - 2018
Leadership Experience
State Champion for Travel Basketball:
Wellington Wolves 2016 Leadership Experience
Director of Admissions at Substance
Abuse & Mental Health Facility
Skills and Proficiencies
Skills - Adobe Illustrator, Adobe
Photoshop, Adobe Audition,
Overall Online
Presence
18 Connections on LinkedIn, well
done headshot, semi filled out page.
High online presence, basically entire
first page of Google is responses for
him. Twitter account is first response
under his name.
Skills and Proficiencies
Skills - Public Speaking, Leadership,
Writing/Sports Writing, Creative
Thinking
Certifications - Imovie & Adobe Spark:
lynda.com
Blog “The Sportaholic” Facebook
Page - 8 Recommendations
EducationEducation
Bachelors in Sportscasting
Science, Full Sail University:
Exp. 2020
Bachelors in Sportscasting Science,
Full Sail University: Exp. 2021
Overall Online
Presence
57 Connections on LinkedIn, Well-
done headshot, Digitally Distinct
Online ID Score
Over 2500 followers across all
platforms of social media
BRAND POSITION
Paul Liacos
Establishing a new standard in the
world of sports media by sharing
stories and content in a way that leaves
the viewer impacted long after they
have finished watching.
NETWORKING & MARKETING
Industry Events
Live Workshop with Dan Patrick
Full Sail University: June 1, 2019
NSMA Sports Media
Convergence Summit: 2020 TBD
Endeavor Streaming Sports
Media & Technology Conference
Nov. 12-13, 2019 Marina del Ray,
CA
Digital Marketing
Content
• Continue to establish
website “The
Sportaholic” to publish
all forms of contents
and blogs
• Create Sports Podcast
and publish on
Soundcloud and
Youtube
• Create Youtube channel
that provides original
content such as vlogs,
short documentaries
and countdown videos.
Social Media Tools
• Continue to grow
personal brand through
personal Twitter and FB
account along with
accounts for “The
Sportaholic”
• Connect with 10
members in my
prospective industry
through LinkedIn per
month
• Use Social Media
managers like
Hootsuite to help grow
personal and site
brand.
PROFESSIONAL DEVELOPMENT
Formal Education
Complete Bachelors in Sportscasting Science
by Exp. graduation date in 2021
Technical Skills
Complete all lynda.com lessons on the
Adobe Suite before March 2020
Learn basic technical skills in the art of
filming for the documentary form.
Complete - Become a Documentary
Filmmaker - 11 Courses at lynda.com
Soft Skills
Develop skills at effective storytelling Watch
15 lynda.com videos and classes by 01/2020
Complete - Edit Mastery: How to Edit Writing
to Perfection on lynda.com by 12/19
Complete - Communication with Confidence
course on lynda.com by 10/19
Mentor
Seeking mentors with over 10 years experience
in producing sports broadcasts/sports film.
Someone that will not take it easy on me, help
me grow through constructive criticism.
PAUL LIACOS
“Have you ever watched a sports broadcast or sports documentary and felt that
the content being delivered to you could be provided in a better and more
meaningful way? Well if so, you are not alone. What I plan to do is tell those
stories in new and inventive ways that incite emotions out of the viewer.
Whether it’s through laughter, tears, or pure astonishment, I want the audience
to feel something when they view my content. I look forward to building my
personal brand around being someone that has a creative mind that can bring
creative ideas from the drawing board into reality. “
REFERENCES PAGE
Balcarcel, E. (2019) Elijah Balcarcel LinkedIn Profile. Retrieved May 23, 2019, from https://www.linkedin.com/in/elijah-
balcarcel-97bb1a17a/
LinkedIn.com (2019) Associate Producer NBC Sports. Retrieved May 22, 2019, from https://www.linkedin.com/jobs/view/
associate-producer-at-nbc-sports-1275941930/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic
Nationalsportsmedia.org (2019) Join Us for the NSMA Sports Media Convergence Summit. Retrieved May 23, 2019, from
https://nationalsportsmedia.org/news/join-us-for-the-nsma-sports-media-convergence-summit
One.fullsail.edu (2019) Live Workshop with Dan Patrick. Retrieved May 22, 2019 from https://one.fullsail.edu/connect/events/
229/1559397600000
ONETOnLine.org. (2019) Summary Report for 27-2012.01 – Producers. Retrieved May 21, 2019, from https://
www.onetonline.org/link/summary/27-2012.01
ONETOnLine.org. (2019) Summary Report for 27-3022.00 – Reporters and Correspondents. Retrieved May 21, 2019, from
https://www.onetonline.org/link/summary/27-3022.00
Sills, E. (2019) Emma Sills LinkedIn Profile. Retrieved May 23, 2019, from https://www.linkedin.com/in/emma-sills-38073983/
Sportsbusinessdaily.com (2019) 2019 Endeavor Streaming Sports Media

& Technology Conference. Retrieved May 22, 2019, from https://www.sportsbusinessdaily.com/Conferences-Events/2019/
SMT.aspx
Ziprecruiter.com (2019) Part-Time Associate Producer- NBC Sports Bay Area. Retrieved May 22, 2019, from https://
www.ziprecruiter.com/ojob/aaa0c122af688be9fd090b89cf8a3a5e?u=-WWMYqO0yyQVAx-
qhetDlbRZuFpl54QB9QTnIy95TPkK6E11dI7E3-

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Personal Brand

  • 1. PAUL LIACOS PERSONAL BRAND EXPLORATION Project and Portfolio 1: Week 3 May 21,2019
  • 2. IDENTITY ▸ Growing up in a small New England town, Paul developed a love for sports and his local Boston teams at an early age. He was inspired by local sports writers such as Bill Simmons and Jackie MacMullan and so began a dream that he would one day have his own chance to cover sports. Paul is currently enrolled in the Sportscasting Program at Full Sail University where he one days hopes to graduate and pursue a career in Sports Production.
  • 3. PROFESSION Producer for Major Sporting Events and Sports Documentaries Potential Job Titles: Associate Producer Sports Director Sports Writer/Reporter Magician Archetype: Producing innovative and new sports content through the power of film and writing. Breaking the mold of traditional sports media and how it is covered is something I aspire towards. Captivating audiences and changing or molding their perspectives through unique content.
  • 4. TARGET AUDIENCE HIRING MANAGERS AND EXECUTIVE PRODUCERS AT THE GOLF CHANNEL, NBC SPORTS BOSTON, AND ESPN Ideal Audience Members Psychographics Demographics Keith Allo: VP Original Productions & Programming - Golf Channel Jason Levine: Executive Producer - NBC Sports Boston Lisa James: Producer - ESPN Enjoy or are fans of sports, are typically artistic individuals who enjoy creating original works. Are also intuitive or investigative and relentless in their pursuit of a good story or content. Strong communication and writing skills.College Educated, typical Bachelors or higher, predominantly male, 30-50 years old, located all over country but largely in major cities and the Northeast. Median wages = $71,680 annually
  • 5. GOALS Short Term: After Graduation (2021) Mid Term: (2026) Long Term: (2035) • Be known across the sports industry as a go to player for creating original content • An Executive Producer or VP at a major production studio or sports media company • Have received Emmy or Oscar nominations for my work. • Have a enough money to support my family for their entire lives. • Continue to grow my personal brand through video and podcasting, have a combined following of over 250,000 follower across all platforms. • Have contributed/worked on at least 3 feature length documentary films and/or worked at least 2 full seasons covering live sporting events • Promoted to at least Associate Producer, mastered filming and editing techniques in the live sport form and documentary form. • If not working career in live sports through NBC, working for ESPN Films or HBO Sports creating documentaries. • Attain an entry level job as an Production Assistant with either the Golf Channel or another NBC Sports related company. • Expand my own work into producing small sports documentaries. Have a professional 30 min documentary completed by the time I finish school.  • Have over 250 connections on LinkedIn, 10k followers on Twitter and 5k subscribers on Youtube. • Create my own sports podcast that I have created during school, have over 50,000 downloads in total and have recorded over 50 episodes. • Have mastered the entire Adobe Suite and all its programs.
  • 6. SKILLS ANALYSIS IMOVIE ADOBE SUITE WRITING SKILLS COMMUNICATION 0 25 50 75 100 77 87 49 73 Notable Skills and Current Proficiencies 0 25 50 75 100 81 76 53 51 Notable Skills REQUIRED IN TRADE and Current Proficiencies ADOBE AFTER EFFECTS ADOBE AUDITION SPEAKING SKILLS CRITICAL THINKING
  • 7. PROMISE The world of sports goes beyond scores and stats, each athlete and team has their own story to tell. Through my writing and film, I will tell you those stories.
  • 8. CREDENTIALS • 3 Years in management position during career in Mental Health & Substance Abuse field • Work as a writer for sites such as BigPlay.com, FanSided.com, and kingsofbostonsports.com • Created own sports blog “The Sportaholic” using Wordpress • Excellent communication and verbal skills in all past career fields including work in restaurants Work Experience Education • Bachelors in Sportscasting Science from Full Sail University (Exp. 2021) • Graduated from Goffstown High School in Goffstown, NH (2009) • Imovie & Adobe Spark, Lynda Certification
  • 9. COMPETITIONEmma Sills Paul Liacos Industry Experience Worked on Production of College Golf101 for Golf Channel - April 2019 1 Year as Production Associate for Golf Channel in Orlando, FL 2018 - Present Communications Intern for American Junior Golf Association: 3 Months - 2018 Industry Experience Created Sports Blog, “The Sportaholic” - 2018 Leadership Experience Director of Junior Golf at Wilmington Country Club, 2016-2017 Leadership Experience Director of Admissions at Substance Abuse & Mental Health Facility Skills and Proficiencies Social Media - 2 Endorsements English - 2 Endorsements Sports Writing - 1 Endorsement Industry Knowledge - Camera Operation, Research, Writing Overall Online Presence 240 Connections on LinkedIn, Professional Headshot, fully filled out profile High online presence, first response on google is for her, along with several identifying photos Skills and Proficiencies Skills - Public Speaking, Leadership, Writing/Sports Writing, Creative Thinking Certifications - Imovie & Adobe Spark Blog “The Sportaholic” Facebook Page - 8 Recommendations EducationEducation Bachelors of Arts - University of Delaware 2011-2016 Bachelors in Sportscasting Science, Full Sail University: Exp 2021 Overall Online Presence 57 Connections on LinkedIn, Well- done headshot, Digitally Distinct Online ID Score Over 2500 followers across all platforms of social media
  • 10. COMPETITIONElijah Balcarcel Paul Liacos Industry Experience Worked on Production of College Golf101 for Golf Channel - April 2019 Brand Ambassador: NFL Pro Bowl Experience 2019 Industry Experience Created Sports Blog, “The Sportaholic” - 2018 Leadership Experience State Champion for Travel Basketball: Wellington Wolves 2016 Leadership Experience Director of Admissions at Substance Abuse & Mental Health Facility Skills and Proficiencies Skills - Adobe Illustrator, Adobe Photoshop, Adobe Audition, Overall Online Presence 18 Connections on LinkedIn, well done headshot, semi filled out page. High online presence, basically entire first page of Google is responses for him. Twitter account is first response under his name. Skills and Proficiencies Skills - Public Speaking, Leadership, Writing/Sports Writing, Creative Thinking Certifications - Imovie & Adobe Spark: lynda.com Blog “The Sportaholic” Facebook Page - 8 Recommendations EducationEducation Bachelors in Sportscasting Science, Full Sail University: Exp. 2020 Bachelors in Sportscasting Science, Full Sail University: Exp. 2021 Overall Online Presence 57 Connections on LinkedIn, Well- done headshot, Digitally Distinct Online ID Score Over 2500 followers across all platforms of social media
  • 11. BRAND POSITION Paul Liacos Establishing a new standard in the world of sports media by sharing stories and content in a way that leaves the viewer impacted long after they have finished watching.
  • 12. NETWORKING & MARKETING Industry Events Live Workshop with Dan Patrick Full Sail University: June 1, 2019 NSMA Sports Media Convergence Summit: 2020 TBD Endeavor Streaming Sports Media & Technology Conference Nov. 12-13, 2019 Marina del Ray, CA Digital Marketing Content • Continue to establish website “The Sportaholic” to publish all forms of contents and blogs • Create Sports Podcast and publish on Soundcloud and Youtube • Create Youtube channel that provides original content such as vlogs, short documentaries and countdown videos. Social Media Tools • Continue to grow personal brand through personal Twitter and FB account along with accounts for “The Sportaholic” • Connect with 10 members in my prospective industry through LinkedIn per month • Use Social Media managers like Hootsuite to help grow personal and site brand.
  • 13. PROFESSIONAL DEVELOPMENT Formal Education Complete Bachelors in Sportscasting Science by Exp. graduation date in 2021 Technical Skills Complete all lynda.com lessons on the Adobe Suite before March 2020 Learn basic technical skills in the art of filming for the documentary form. Complete - Become a Documentary Filmmaker - 11 Courses at lynda.com Soft Skills Develop skills at effective storytelling Watch 15 lynda.com videos and classes by 01/2020 Complete - Edit Mastery: How to Edit Writing to Perfection on lynda.com by 12/19 Complete - Communication with Confidence course on lynda.com by 10/19 Mentor Seeking mentors with over 10 years experience in producing sports broadcasts/sports film. Someone that will not take it easy on me, help me grow through constructive criticism.
  • 14. PAUL LIACOS “Have you ever watched a sports broadcast or sports documentary and felt that the content being delivered to you could be provided in a better and more meaningful way? Well if so, you are not alone. What I plan to do is tell those stories in new and inventive ways that incite emotions out of the viewer. Whether it’s through laughter, tears, or pure astonishment, I want the audience to feel something when they view my content. I look forward to building my personal brand around being someone that has a creative mind that can bring creative ideas from the drawing board into reality. “
  • 15. REFERENCES PAGE Balcarcel, E. (2019) Elijah Balcarcel LinkedIn Profile. Retrieved May 23, 2019, from https://www.linkedin.com/in/elijah- balcarcel-97bb1a17a/ LinkedIn.com (2019) Associate Producer NBC Sports. Retrieved May 22, 2019, from https://www.linkedin.com/jobs/view/ associate-producer-at-nbc-sports-1275941930/? utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic Nationalsportsmedia.org (2019) Join Us for the NSMA Sports Media Convergence Summit. Retrieved May 23, 2019, from https://nationalsportsmedia.org/news/join-us-for-the-nsma-sports-media-convergence-summit One.fullsail.edu (2019) Live Workshop with Dan Patrick. Retrieved May 22, 2019 from https://one.fullsail.edu/connect/events/ 229/1559397600000 ONETOnLine.org. (2019) Summary Report for 27-2012.01 – Producers. Retrieved May 21, 2019, from https:// www.onetonline.org/link/summary/27-2012.01 ONETOnLine.org. (2019) Summary Report for 27-3022.00 – Reporters and Correspondents. Retrieved May 21, 2019, from https://www.onetonline.org/link/summary/27-3022.00 Sills, E. (2019) Emma Sills LinkedIn Profile. Retrieved May 23, 2019, from https://www.linkedin.com/in/emma-sills-38073983/ Sportsbusinessdaily.com (2019) 2019 Endeavor Streaming Sports Media
 & Technology Conference. Retrieved May 22, 2019, from https://www.sportsbusinessdaily.com/Conferences-Events/2019/ SMT.aspx Ziprecruiter.com (2019) Part-Time Associate Producer- NBC Sports Bay Area. Retrieved May 22, 2019, from https:// www.ziprecruiter.com/ojob/aaa0c122af688be9fd090b89cf8a3a5e?u=-WWMYqO0yyQVAx- qhetDlbRZuFpl54QB9QTnIy95TPkK6E11dI7E3-