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EDUCATION
MSC IN FOOD MARKETING | JANUARY 2017 | UNIVERSITY COLLEGE CORK, IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Food Marketing & Channel Theory - Food Marketing Channel Analysis
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT: 88%):
- Designed, planned, and conducted a mixed-method study to investigate the consumer shopping and
categorisation processes of purchasing craft beer from off-trade retailers.
- Utilised a variety of data collection techniques, including in-depth interviews, triadic/sorting
exercises, and intercept interviews. Secondary research was utilised for further depth.
- Using Excel and SPSS, analysed findings and reached a set of category management recommendations
to improve the craft beer shopping experience and add supplementary shopper value.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT: 89%):
- Led a research project on the SNP’s market to determine the feasibility of a private-label range of
“protein-products” for Musgrave’s Retail Partners (http://www.musgravegroup.com).
- Based on market analysis, developed a range of product concepts and marketing strategy which were
presented to the Musgraves Head of Own-Label and Loyalty at their corporate headquarters.
MSC IN ELECTRONIC BUSINESS CANDIDATE | SEPTEMBER 2011 | UNIVERSITY COLLEGE CORK, IRELAND
- Developed a critical understanding of Internet and Mobile business strategies, models, and processes.
- Gained technical knowledge required to develop professional electronic and mobile business systems.
HONOURS BUSINESS DEGREE | SEPTEMBER 2010 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION & LEISURE MANAGEMENT | SEPT. 2009 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficient in Microsoft Office, Google Docs & Analytics, and Database Packages such as SPSS, and SQL.
- Experienced user of Facebook (Personal & Business), Twitter, Instagram, & Snapchat.
- Class 5 BC Drivers Licence, with over 9 years no-claims driving experience.
- Qualified NCEF Gym Instructor and EFA Personal Trainer. Avid Outdoor Explorer.
- Member of various Sports clubs, currently a member of the Vancouver - Irish Sport and Social Club.
- Basic Conversational and Written French, currently improving my foreign language competency.