Fernando Saldivar has over 5 years of experience in retail management, most recently as Store Manager for Sherwin-Williams in Burbank, North Hollywood, Hermosa Beach, and Santa Monica, CA. As Store Manager, he manages all store functions including operations, marketing, finance, and sales. Previously, as Assistant Manager, he increased home owner sales by 25% and solicited $250k in new business. Saldivar also has experience in criminal justice, having interned at OneOC where he constructed cases and conducted research on drug programs. He holds a BA in Criminology from UC Irvine.

1. 12037 A RCHW OOD ST . NORT H HOLLYW O OD , CA 91606
PHONE: (818) 422-0885 EM A IL: SA LDIVA F@ U C I. E DU
FERNA ND O S ALDIVAR
Experience
Sherwin-Williams – Burbank, North Hollywood, Hermosa Beach, Santa Monica, CA
Store Manager: November 2018 – Present
- Manage all functions of the store including human resources,daily operations,marketing program execution, financial/credit
management and outside sale calls.
- Establish customer service standards with staff in areas including greeting customers,phone etiquette, personalpresentation,
store cleanliness and merchandising, customer approach, complaint handling, etc.
- Work closely with Sales Representatives by providing analysis of business opportunities that will allow us to gain market
share in the Burbank area
- Demonstrate outstanding verbal and communication skills on a daily basis with customers, sales representatives and Sherwin-
Williams District leadership
Assistant Manager: August 2016 – November 2018
- Negotiated pricing with vendors to both fit my customer’s budget and generate maximum gross profit for Sherwin Williams
- Develop sales strategies for existing accounts,while identifying new business prospects that would benefit from Sherwin
William’s products
- Marketed and informed customers about promotions to increase sales productivity, and volume
- Increased Home Owner sales in store by 25% compared from 2016 to 2017 thus increasing profits from $99k to $124k
- Solicited $250k of new business by cold calling customers
- Collaborated with both residential repaint and commercial sales representatives to increase Sherwin Williams market share in
the South Bay and greater Los Angeles area
- Extensive knowledge on how to read Profit and Loss Reports (P&L) operating formulas and able to identify areas of strength
and opportunities based on the P&L
- Reconciled and adjusted the store’s inventory on a weekly basis
OneOC - Santa Ana, CA
Intern: February 2016 – June 2016
- In charge of constructing new cases of defendants ordered by the judicial courts to serve alternative sentencing requiring
them to complete work for non-profit organizations
- Composed, prepared, edited, and distributed documents for judicial and non-profit organizations
- Maintained accurate personalrecords for new and existing criminal defendants
- Conducted an extensive quantitative and qualitative research on the effectiveness of OneOc’s Youth Drug and Alcohol and
Deterrence program on participants
Education
University of California Irvine – 2016
- B.A. of Criminology
- UC Irvine Men’s Lacrosse Team (2014-2016)
o Responsible for fundraising through the sale of team merchandise, marketing lacrosse clinics, and contacting
Alumni for donations
Bilingual- Proficient Spanish reader and speaker