2. Nyah Spencer grew up in Queens, New York a middle child with two younger
brothers and two older sisters. Nyah always knew that she wanted to be her
own boss. Seeing her mom come home from late night shifts working in the
office so tired and exhausted is what made planted the seed. Nyah later
moved to Florida where she graduated from high school and later started
attending FullSail University where she studied Business Entertainment.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Brand Ambassador
• Paid Fashion Internship
• Brand Manager
Creator Brand Archetype- The brand archetype is to develop an
artistic goal or skill without mediocrity or lost aspiration. As well as
promoting individuality.
Business Influencer for the fashion industry
4. • DEMOGRAPHICS: The target market is composed of
men and women, 18-40 years of age, with mid-range
incomes. The target customer is in an urban area.
• PSYCHOGRAPHICS: Very fashion forward and
trend conscious, residing in an urban area. They are
either shopping for themselves or for their children.
• Ideal Audience Members:Camille Carlucci, Sr
Manager, Rebecca Marder, Sr international
Marketing Manager, Melissa Jamerson, Director, HR
Consulting
Marketing Managers, Recruiters & Hiring Managers
TARGETAUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land A Fenty Beauty Internship
‣ Connect with, and market with Fenty marketing managers as well as HR’s by June, 2021.
Mid Term: (2025)
• Become a Brand Ambassador/Design Intern for Fenty Beauty.
‣ Save up $100,000. To move to L.A or NewYork to expand my social media and market
with more countries.
Long Term: (2040)
• Become a Sr. Marketing Manager for Fenty Beauty.
‣ Build Reputation to become a Sr. Marketing manager with Fenty Beauty.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in Industry & Current Proficiencies:
Social Media Marketing 71%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Excel Trained 42%
Microsoft 10%
Data Analysis 40%
Public Speaking 60%
SOFTHARD
7. I promise to keep Fenty Beauty alive and refreshed, even in 50 years
from now Fenty will still be new and better. Fenty Beauty will never die
and that is my promise I am going to keep.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years in retail and call center
• 1 year in social media marketing for A cosmetics beauty company
Education:
• High School
• Entertainment Business B.S., Full Sail University (Exp. 2021)
Awards:
• High School Diploma
9. COMPETITION
Bianca Price
Industry Experience:
• Does not include work experience on profile; assumed to still
be in school
Education:
• Masters in Film Production and Business Management
• Associate of Art and Sciences
Leadership Experience:
• Deans List Achievement 3.7 GPA
• Sister 2 Sister Club at Monroe College
Skills and Proficiencies:
• Time Management- 3 endorsements
• Customer Service - 3 endorsements
• Sales - 1 endorsement
Nyah Spencer
Overall Online Presence:
• Over 200 Connections
• Grade: Good, 69 out of 100
Industry Experience:
• 2 years accumulated in retail and call centers
Education:
• Current student enrolled in Entertainment business B.S. at Full Sail University
• Graduated High School 2019
Leadership Experience:
• Retail Associate
Skills and Proficiencies:
• Social Media Marketing
• Excellent Customer Service
• Public Speaking
Overall Online Presence:
• Instagram - 81 followers
• Twitter - 65 followers
• LinkedIn - Just Made 0 Connections
• 0 endorsements
• Grade: Average, 58 out of 100
10. COMPETITION
Natalie Alonzo
Industry Experience:
• 5 years of accumulated experience in retail, brand
ambassadors & internships within the marketing industry
Education:
• Penn State University 2014 - 2018
• Majored: Digital Commerce & Innovation
Noteworthy Experience:
• Entrepreneurship - Traveled to Spain and other locations around the world pursuing
marketing as well as internships
Skills and Proficiencies:
• Blogging - 16
• Writing - 15
• Social Media - 16
Nyah Spencer
Overall Online Presence:
• 500+ connections, banner image not yet customized, no headshot, no profile summaries,
notable work, URL not yet customized
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years accumulated in retail and call centers
Education:
• Current student enrolled in Entertainment business B.S. at Full Sail University
• Graduated High School 2019
Leadership Experience:
• Retail Associate
Skills and Proficiencies:
• Social Media Marketing
• Excellent Customer Service
• Public Speaking
• 0 endorsements
Overall Online Presence:
• Instagram - 81 followers
• Twitter - 65 followers
• LinkedIn - 0 Connections
• Grade: Poor, 5 out of 100
11. BRAND POSITION
Using every second of the day to make you
feel comfortable in your own skin again.
NYAH SPENCER
Nyah is determined to change the beauty
industry for good.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Heritage & Fashion, Fashion Show and Cultural Inspo
‣ Feb 29 | Orlando, FL
• A La Carta Fashion Week
‣ March 14-15 | Kissimmee, FL
• Hope Couture Fashion Show
‣ May 21 | Tampa, FL
Digital Marketing
• Primary Content: est. Youtube channel called “priincessny” where I soon be posting every aspect of
my life including my personal brand.
• Primary Tools: Twitter and Instagram - promote personal brand through promos and website videos.
• Website: Full Sail digital portfolio site to showcase school work; use blog to showcase marketing
knowledge and embed Fashion Intern journeys.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking someone with over 5 years of experience in the marketing industry, Working with
well-known companies as well as excellent clientele.
Formal Education
• Complete Entertainment Business, B.S. by expected graduation date in 2021
Technical Skills
• Learn Social media & Business marketing/demographics skills
• Expertise in Excel training
• Calculating data/data analysis in large varieties
Soft Skills
• Writing Formal Business Letters & Emails
• Business Writing Principles
• Join A fashion show preparation intern to get a feel of what happens behind the
scenes of a fashion show set up. Has some experience in that department
• Public Speaking
14. Nyah Spencer
Society has made women all around the world feel like what they want to do
can’t be done. Well this is what I have to offer, A society that promises to do the
complete opposite ! Working with Fenty Beauty or having my own business clothing line in particular is what’s going to do
that. I am going to cater to women of all sizes and colors who feel like they can’t be comfortable in their own skin.
“
15. REFERENCES
https://www.linkedin.com/in/biancachantalpryce/
https://www.linkedin.com/in/nataliealonzo/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved
April 14, 2019, from https://www.onetonline.org/link/summary/15-1199.10
27-1022.00 - Fashion Designers. (n.d.). Retrieved 0 0, , from https://www.onetonline.org/
link/summary/27-1022.00
Donahue, R. (2018, January 6). This Fenty Beauty Model Is Thanking Rihanna After She
Googled "Beauty" and Saw HERSELF As the Definition. Retrieved from https://www.allure.com/
story/fenty-beauty-model-slick-woods-google-beauty-definition
https://www.google.com/search?
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