2. My name is Han Nguyen and I was born and
raised in Hanoi, Vietnam. I’ve always had a
passion of bringing creativity and innovation
into everything that I do. I want to contribute to
the development and success of the
entertainment industry in my country. With the
creativity and business fundamentals, I believe I
can make a difference and contribute diversity
in the industry globally. I am a team-player but
also a leader to bring the best strategy, solution
to the problem.
IDENTITY
3. Potential Job Titles:
•Talent Director
•Event Organizer
•Producer
BRAND ARCHETYPE - I am a Royalty and
Creator brand Archetypes which are the hybrid
between creativity and business. I will be able to
bring innovation and ideas to the table with
knowledge and understanding about the
business principles.
PROFESSION
4. •DEMOGRAPHICS:
•Location: USA, preferably LA and NY
•Age: 28-38
•Occupation: Hiring Manager, Director, Event
Manager and Producer.
•PSYCHOGRAPHICS:
•Interest: Music, Films, Media.
•IDEAL AUDIENCE MEMBERS:
•Sean Miyashiro : Founder of 88rising
•Lauren Austin: Chief Creative Officer of MKG.
•Wonderland Agency.
TARGETAUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Specific goal you want to achieve in short term.
‣Get an internship or a coordinator job in the listed company to gain experience. Online
presence on social medias will have consistent post and engagement rate increases by 20%.
Mid Term: (2024)
•Specific goal you want to achieve in mid term.
‣Get a manager job in my field of interest. Consistent post and content on social medias as
well as launch my own website. Engagement rates has to increase by 40%.
Long Term: (2026)
•Specific goal you want to achieve in long term.
‣Launch my business in my country. Already have a reputation I’ve built in the past years.
Social media platforms engagement rate rises by 60% and website traffic rises 30%.
6. SKILLSANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
English Proficiency (7.0 IELTS, ) 90%
Event Management 80%
Creativity 85%
Problem-solving 70%
SOFT
HARD
Bachelor Degree 55%
Project Management Software 10%
Critical Thinking 60%
Communication 65%
SOFT
HARD
7. I promise to help creative businesses reach
audiences by innovative ideas and strategies.
8. CREDENTIALS
Work Experience:
•Event Staff, UCF Homecoming Concert,
Organizing and Setting up venues.
•Co-founder, Phiu - healthy smoothie and dessert
store, Head of Marketing.
Education:
•The Olympia Schools (Class of 2019)
•Entertainment Management, B.S, UCF
(2019-2020)
•Entertainment Business, B.S., Full Sail University
(2022)
Awards:
•Outstanding Academic Achievement, UCF 2020.
9. ELICIA HOWARD
COMPETITION
Industry Experience:
•Integrated Producer & Creative Project Manager
Education:
•BA: Communication and Media Studies
•BS: Sports Management
•MSc: Psychology of Advertising
Leadership Experience:
•Associate Producer, MKG - Experiential Marketing
•Experiential Producer, TH Production
Skills and Proficiencies:
•Event Planning - 12 endorsements
•Event Management - 10 endorsements
•Marketing - 7 endorsements
Overall Online Presence:
•She has over 500 connections on Linked-in. The brand
identity is well-designed with professional and clear details
on her profile. Grade: Superior, 100 out of 100
HAN NGUYEN
Industry Experience:
•Event Staff
•Co-founder, Head of Marketing - Phiu
Education:
•BS: Entertainment Management
•Leadership Experience:
•Event Staff
•Head of Marketing
Skills and Proficiencies:
•IELTS 7.0
•Event Management
•Problem-solving
Overall Online Presence:
•I haven’t created a professional Linked-in Profile. My social
medias haven’t reflected about my professions.
•Grade: Poor, 20 out of 100
10. JATNA PENZO
COMPETITION
Industry Experience:
•Event Project Manager, Coordinator
•Business Executive, Relationship Manager
Education:
•BS: Entertainment Business, Full Sail University
•Event & Wedding Planning, QC Event School
Leadership Experience:
•Head of Channel Sale & Strategic Partnership, Easy Pay
Direct.
•Event Project Manager, Gala
Skills and Proficiencies:
•Event Planning - 6 endorsements
•Consulting - 6 endorsements
•Customer Satisfaction - 6 endorsements
Overall Online Presence:
•She has over 500 connections on Linked-in. Her profile is
relatively informative but more design and brand identity
work could be improved. Great: 90/100.
HAN NGUYEN
Industry Experience:
•Event Staff
•Co-founder, Head of Marketing - Phiu
Education:
•BS: Entertainment Management
•Leadership Experience:
•Event Staff
•Head of Marketing
Skills and Proficiencies:
•IELTS 7.0
•Event Management
•Problem-solving
Overall Online Presence:
•I haven’t created a professional Linked-in Profile. My social
medias haven’t reflected about my professions.
•Grade: Poor, 20 out of 100
11. BRAND
POSITIONING
For businesses who needs innovation and
creativity, I provide new ideas to the table that is
out-of-the-norm but practical because I can also
collaborate with the team to bring the best
possible solution to the problem.
12. Digital Marketing
•Primary Content: I will create content about the
field I’m interested in like the current events about
that field and also the projects that I’ve done.
•Primary Tools: I will use Linked-in primarily for
my professional information and Instagram for
more casual content about myself and my job.
•Website: Yes, I will create my own websites as I
grow my social medias engagement.
NETWORKING&
MARKETING
13. PROFESSIONALDEVELOPMENT
Formal Education
•B.S in Entertainment Management at
Full Sail University (Late 2022)
Technical Skills
•Project Management Software,
December2022
•Deeper skills in Adobe Apps - MKG,
December 2022
Soft Skills
•Critical Thinking - ALL, November 2022
•Communication - ALL, November 2022
•Leadership - 88rising, May2025
Mentor: I would want a mentor who has
succeeded in the field I’m interested in.
That person must be quite modern, open
minded and knowledgable about the field.
2023.
14. HANNGUYEN
Hello, I'm Han Nguyen and I'm currently a
student at UCF majoring in Entertainment
Management. I'm very fascinated in how
88rising brings Asian creators closer to the
whole World. As a person raised and born in
Vietnam, I understand how important it is to
bridge cultures by emphasizing our different
backgrounds. I would love a few minutes to chat
with you about my future projects related to the
company's direction "East meets West". Do you
have a card so I could follow up with you?--
15. REFERENCES
11-2021.00 - Marketing Managers. (n.d.). ONET
ONLINE. https://www.onetonline.org/link/
summary/11-2021.00
13-1121.00 - Meeting, Convention, and Event Planners.
(n.d.). ONET ONLINE. https://
www.onetonline.org/link/summary/13-1121.00
2019 Fall Internship - EVENT PRODUCTION (Los
Angeles) | Los Angeles, CA | AGENC, Inc. (n.d.).
Unknown. https://jobsearcher.com/j/2019-fall-
internship-event-production-los-angeles-at-agenc-
inc-in-los-angeles-ca-V4qO90
MKG. (2021, January 25). About. https://
thisismkg.com/about/
