This document outlines Jarel Craword's personal brand exploration project. It includes sections on their identity, profession goals as a music marketing coordinator, target audiences, skills, competition, and brand positioning. The document establishes Jarel as a highly motivated individual with experience in various work environments who wants to advance their career in music marketing and build their brand to inspire and help others.

1. PERSONAL BRAND EXPLORATION
Jarel Craword
Project & Portfolio I: Week 1
March 4th, 2022

2. I’m a highly motivated, skilled individual with an
entrepreneurial mindset. I come from a family
with strong values and a high importance on
education. I love meeting and interacting with
new people and building new relationships while
expanding the scope of my perspective,
knowledge, and ideals. I’ve had experience in
many different work environments meeting
unique personalities with all types of different
goals and backgrounds. I want to use all that I’ve
learned to advance my career and build my
brand so that others can look to me for
inspiration and knowledge as they begin to start
their own journey.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Market Development Executive
• Marketing Director
BRAND ARCHETYPE - With my
archetype being the magician. I want to
develop new and unique strategies that
allow talent to promote their brand and
transform the industry by thinking
outside of the box to develop new ways
for the audience interact with and
support emerging talent.
Marketing Coordinator for the Hip Hop/R&B Music Industry

4. Hiring Managers
TARGET AUDIENCE
Michael Kurtz
Outreach Plan:
• Go to the their website and research their portfolio and
get a better knowledge of their work
• I will go to their social media and LinkedIn to reach out
initially
• I want to follow up with them within the next 2 months
to ensure they aren’t in the middle of a project
PROFILE
PICTURE Head of Music and Marketing
at Cutting Edge Group
Anh Nguyen
Outreach Plan:
• Research any articles on how Anh got her start and her
previous occupations
• I will reach out through LinkedIn
• I will follow up monthly
PROFILE
PICTURE Global Head of Consumer
Marketing at Youtube
Neil Schield Outreach Plan:
• Research his career and his company Origami Vinyl
• I will message through twitter and LinkedIn
• I will follow up monthly
PROFILE
PICTURE Head of Artist Marketing at
Apple

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Find an entry level marketing position within 3
months after graduation.
‣ Apply to 50 marketing positions within 2
months after graduation
Mid Term: (YEAR)
• Establish my brand and increase awareness by 20
percent
‣ I will acquire a minimum of 3 endorsements
from those in my
fi
eld by the end of December
2030
Long Term: (YEAR)
• I will own a business in music marketing geared
towards the Hip-Hop/R&B Industry
‣ Want my company to have turned a pro
fi
t and
to have hired 20 employees by the end of the
2030’s

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro ciencies:
Graphics Skills
SOFT
HARD
Novice / Adept / Expert
Typing Skils Novice / Adept / Expert
Collaboration Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Active Learning
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Operation Analysis Novice / Adept / Expert

7. I help companies and artists do more
pro
fi
table business by coordinating
marketing strategies and programs that help
them improve the
fi
nancial and visual
aspects of their company.
PROMISE

8. CREDENTIALS
Work Experience:
• Marketing Assistant (Diversity Woman
Media)
• Of
fi
ce Assistant (UNCC College of Arts and
Architecture)
• Total Quality Logistics (Account Executive)
Education:
• UNC Charlotte studied Communications
• Music Business, B.S., Full Sail University (Exp. 2023)
Awards, Leadership, Volunteering
• National Honor Roll Society
• Community Service
• UNC Charlotte Football Team
• Varsity team captain (Team above self award)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Everett Berry
Industry Experience:
• CEO SoliBer Melodic Genius Records
• Songwriter
Education:
• Grammy U
• Full Sail University
Leadership Experience:
• CEO of LLC
• Course Director Award for Data analysis
Skills and Pro
fi
ciencies:
• Public Speaking
• Time Management
• Content Marketing
Jarel Craword
Overall Online Presence:
• 46 connections, no banner image, decent headshot,
pro
fi
le is moderately detailed and professional, no
articles published, URL not customized, unable to
fi
nd
social media pro
fi
le.
• Grade: Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Worked at Red Rock Studio
• Music Producer/Engineer
• Freelance Work
Education:
• Currently enrolled at Full Sail University
• Studied at UNC Charlotte in Communications
Leadership Experience:
• Event Coordinator
• Project leader for Graphic design for events at UNCC
COAA
Skills and Pro
fi
ciencies:
• Interpersonal Skills
• Microsoft Of
fi
ce
• Sales Skills
Overall Online Presence:
• 59 connections, banner image customized, decent
headshot, moderately detailed pro
fi
le, no published
articles, active on Instagram, LinkedIn URL not
customized?
• Grade: Average, 70 out of 100

10. COMPETITION
Gemma Pisano
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Marketing Intern
• Marketing Coordinator
• Social Media Manager
Education:
• UNC Charlotte
• Central Piedmont Community College
Skills and Pro
fi
ciencies:
• Social Media Marketing
• Google Ads
• Email Marketing
Overall Online Presence:
• 81 connections, Professionally customized banner
image, professional headshot, intricately detailed
pro
fi
le, 1 published article, active on Instagram,
LinkedIn URL is customized?
• Grade: Superior, 90 out of 100
Industry Experience:
• Worked at Red Rock Studio
• Music Producer/Engineer
• Freelance Work
Education:
• Currently enrolled at Full Sail University
• Studied at UNC Charlotte in Communications
Leadership Experience:
• Event Coordinator
• Project leader for Graphic design for events at UNCC
COAA
Skills and Pro
fi
ciencies:
• Interpersonal Skills
• Microsoft Of
fi
ce
• Sales Skills
Overall Online Presence:
• 59 connections, banner image customized, decent
headshot, moderately detailed pro
fi
le, no published
articles, active on Instagram, LinkedIn URL not
customized?
• Grade: Average, 70 out of 100

11. BRAND POSITION
For all hiring managers who are in need of an entry level
marketing coordinator, I provide the professionalism,
personable skills, negotiation skills, and vision that allows
me to stand out among the competition when it comes to
potential employees because I’ve gained the knowledge
and experience required to reach above and beyond the
expectations of the current market and I’m always eager
to keep learning.
“RELL”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Ohio University Music Industry Summit
‣ April 5-6 | Athens, Ohio/Virtual
• Canadian Music Week
‣ June 6-11 | Toronto, Ontario/Virtual
• Music Business Association
‣ N/a | Nashville, Tennessee
Digital Marketing
• Primary Content: I will create music business marketing
advice along with promotional material for events associated
with my business. I plan on creating and providing new ways
for artists to promote and build their brand.
• Primary Tools: I want to have a website and use tools like
Instagram, Facebook, and Twitter to draw an audience to my
website and build my brand. I will post weekly with
promotional material and actively engage with my followers on
a regular basis
• Website: I will use my digital portfolio as a timeline showing
new achievements, past, and current projects as I continue
my career.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to
fi
nd a mentor with the ability to dedicate their time towards
helping me improve my skills and gain knowledge vital to success in the
music industry, speci
fi
cally in marketing and entrepreneurship. They
should have marketing and business experience and relaxed lifestyle.
May, 2027
Formal Education
• Music Business, B.S., Full Sail University (Exp. 2023)
Technical Skills
• Aquire marketing certi
fi
cation- American Marketing
Association, December, 2024
• Sales and marketing Software- Full Sail University, July,
2023
• Graphics and photo Imaging software - LinkedIn
Learning, September 2024
Soft Skills
• Improve organizational skills - LinkedIn Learning,
December, 2023
• Improve time management - Industry events, August,
2022
• Complex problem solving - Full Sail University,
Feburary 2023

14. Jarel Crawford
You know how artists and companies in the music
industry are always looking for new ways to push
their brand to the consumer? Well what I do is develop new and creative
ways to help them promote themselves and build their audience. In fact, I
just recently spoke at a conference for artists geared towards helping them
improve their skills and knowledge in marketing.
“
”

15. REFERENCES
Alana Bonilla on 02/08/2022 in Conventions & Awards | Permalink | Comments (2),
Says:, B. C., & says:, J. L. W. (2022, February 13). 7 music conferences to you
need to check out this year. Hypebot. Retrieved March 6, 2022, from https://
www.hypebot.com/hypebot/2022/02/7-music-conferences-to-you-need-to-
check-out-this-year.html
Anh Nguyen - Global Head of consumer marketing ... - linkedin. (n.d.). Retrieved
March 7, 2022, from https://www.linkedin.com/in/helloanh
Doyle, A. (2021, November 5). Hard skills vs. soft skills: What's the difference? The
Balance Careers. Retrieved March 6, 2022, from https://
www.thebalancecareers.com/hard-skills-vs-soft-skills-2063780
Everett Berry - linkedin.com. (n.d.). Retrieved March 7, 2022, from https://
www.linkedin.com/in/everett-berry-3aab2618b
Get your music marketing plan now! music producer strategies & tips.
RenegadeProducer.com. (n.d.). Retrieved March 6, 2022, from https://
www.renegadeproducer.com/music-marketing-plan.html
Glassdoor job search |
fi
nd the job that
fi
ts your life. (n.d.). Retrieved March 7, 2022,
from https://www.glassdoor.com/Job/index.htm
Login • instagram. (n.d.). Retrieved March 6, 2022, from https://www.instagram.com/
gemmapis/?hl=en
Magician brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, January 9). Retrieved March 6,
2022, from https://www.kayeputnam.com/brand-archetype-magician/
Music biz annual conference: JW Marriott Nashville. Music Business Association.
(2022, February 24). Retrieved March 6, 2022, from https://musicbiz.org/
events/music-biz-annual-conference/
Neil Schield - head of artist marketing - apple ... - linkedin. (n.d.). Retrieved March 7,
2022, from https://www.linkedin.com/in/neilschield
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved March 6, 2022,
from https://www.onetonline.org/link/summary/11-2021.00