My personal brand presentation tells my professional story. This presentation showcases my unique value proposition, brand position, industry, skills, values, vision, strengths, goals, professional philosophy, and personal attributes.

1. PERSONAL BRAND EXPLORATION
Silvio Souza Junior
Project & Portfolio I: Week 3
Feb 23, 2020

2. Silvio Souza, is a Brazilian born and raised in
Sao Paulo, now living in the United States. He
graduated from ESPM-SP in journalism and
worked for a year on a local television channel.
Passionate about any kind of sport made him
plan his life out of that passion and is driven
by the main values of the sport: respect,
determination and joy.
IDENTITY

3. PROFESSION
PotentialJobTitles:
• Director of Marketing
• Marketing analyst
• Brand Manager
Creator - Present new ideas, help and improve
the performance of my teammates by building
a pleasant and creative environment.
Directorofmarketinginasportsbrand

4. • DEMOGRAPHICS: 70% Male, 25-35 years
old, Predominately White, College
Educated, Located in north-America.
• PSYCHOGRAPHICS: Enjoys sports activities,
spends free time playing with kids
outside.
• IDEALAUDIENCEMEMBERS: Janiccia Felder-
Sinks, Marketing Coordinator , Kevin
Coulthart, VP Marketing, Caroline
Campbell, Program Manager Associate
Recruiters & Hiring Managers at Orlando City
TARGETAUDIENCE

5. GOALS
ShortTerm:(Immediately After Graduation, 2021)
• Land an entry-level marketing position at Orlando City.
‣Connect with, and send a follow up promotional email
to, Orlando city team members on LinkedIn by August
2021
MidTerm: (2026)
• Lead a successful marketing campaign to promote season
tickets
• Raise Orlando City attendance by 20% by January 15, 2026.
LongTerm: (2042)
• Promote a world tour of Orlando city Soccer team.
‣Travel all continents doing a marketing campaign
‣January 15, 2042.

6. SKILLSANALYSIS
NotableSkills&CurrentProficiencies:
NotableSkillsREQUIREDinMarketingstrategists&CurrentProficiencies:
CriticalThinking 80%
AdobePhotoshop 65%
TimeManagement 60%
PublicSpeaking 55%
SOFTHARD
GoogleAnalytics 50%
WordPress 60%
ActiveLearning 85%
PublicSpeaking 50%
SOFTHARD

7. Analyze trends and understand the sports
market to deliver the best product and
campaigns that please fans and the club
PROMISE

8. CREDENTIALS
WorkExperience:
• 1 year social media of local television, internship (TV8
Brasil)
Education:
• Journalism, ESPM-SP (2014-2018)
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Extracourse:
• 2014 Olympics course
• Pro-Bowl volunteer 2020
• 20 hours volunteering

9. COMPETITION
Adrian
IndustryExperience:
• Does not include work experience on profile;
assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media, at Full Sail University
LeadershipExperience:
• Nothing on profile
SkillsandProficiencies:
• Nothing on profile
SilvioSouza
OverallOnlinePresence:
• Less than 5, banner image not yet customized, no headshot, lack of details
throughout profile, no articles published, inactive on social media, URL
customized
• Grade: Poor, 10 out of 100
IndustryExperience:
• 1 year social media marketing for TV8 Brasil
Education:
• Current student enrolled in Sports Marketing & Media, B.S. at Full Sail
University
• Journalism ESPM-SP
LeadershipExperience:
• Documentary production - “Elas na rede” 2018
SkillsandProficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
OverallOnlinePresence:
• 49 connections , banner image customized, polished headshot detailed
summaries, no articles published, sporadically active on personal social
media accounts, URL customized
• Grade: Average, 45 out of 100

10. COMPETITION
VictoriaMagalhaes
IndustryExperience:
• ~2.5 years Marketing on Orlando city
Education:
• Full Sail university- BS, Sports Marketing and Media
NoteworthyExperience:
• Sales Associate - 1year
• Group Sales Intern - 1 year
• Merchandising coordinator - 7 months
SkillsandProficiencies:
• Adobe Photoshop - 2 endorsements
• Marketing - Endorsements
• Business English - 2
SilvioSouza
OverallOnlinePresence:
• 199 connections, banner image n customized, rofessional headshot, detailed
profile summaries, two certifications (Google Analytics, Content Marketing
Foundation) URL not yet customized, Grade: Good, 60 out of 100
SkillsandProficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
OverallOnlinePresence:
• 49 connections , banner image customized, polished headshot detailed
summaries, no articles published, sporadically active on personal social
media accounts, URL customized
• Grade: Average, 45 out of 100
LeadershipExperience:
• Documentary production - “Elas na rede” 2018
Education:
• Current student enrolled in Sports Marketing & Media, B.S. at Full Sail
University
• Journalism ESPM-SP
IndustryExperience:
• 1 year social media marketing for TV8 Brasil

11. BRANDPOSITION
Align the ethical and moral principles of journalism, unite
passion and, at the same time, develop the world of sport to
the point of making it even more attractive and exciting for
enthusiasts.
SILVIOSOUZA

12. NETWORKING&MARKETING
IndustryEvents&Organizations
• 2020OrlandoCitySoccerGame
‣ March | Orlando, FL
• 4WeekendsDigitalMarketingTraining
‣ March 14| Orlando, FL
• PitchFest2020
‣ Jun 18 | Winter Park, FL
Marketing
• Freelancing: Show my websites and previews works to marketing associates
• PrimaryTools: Facebook -Post my app design and websites / Instagram - Post my
Photoshop artworks
• Website: Full Sail digital portfolio site to showcase school work;

13. PROFESSIONALDEVELOPMENT
Mentor
• Seeking senior-levelmarketingpro with at least 10yrsofexperience in Sports
industry, Jun. 2021
FormalEducation
• Complete Sports Marketing & Media, B.S. by expected graduation date in
2020
TechnicalSkills
• Set up free HubSpotCRM; complete all CRMcourses through HubSpot Academy,
Dec. 2020
• GoogleAnalyticsAcademy- Jun 2020
• WordPress5EssentialTraining - Lynda.com, Nov 2020
SoftSkills
• PublickSpeaking- Improv class
• BusinessEnglish- Linkedin.com
• BrightEdge- SEO Certification and Training from BrightEdge

14. SilvioSouza
What makes team fans attend games even in a very
bad season? Is the passion! This is what I intend to include
in my work, the same faith that a fan has when he sees his team playing is
what I have in my goals. I want to develop marketing campaigns and use my
knowledge of marketing ,my photoshop and app design skills to improve digital
marketing for sports clubs
“

15. REFERENCES
Details Report for: 13-1161.00 - Market Research Analysts
and Marketing Specialists. (n.d.). Retrieved from https://
www.onetonline.org/link/details/13-1161.00
PitchFest 2020. (n.d.). Retrieved from https://
www.eventbrite.com/e/pitchfest-2020-
tickets-95283781355?aff=ebdssbdestsearch
Summary Report for: 11-2021.00 - Marketing Managers.
(n.d.). Retrieved from https://www.onetonline.org/link/
summary/11-2021.00