2. Born and raised in Valencia, Venezuela,
Jaime Tortolero has always been a huge
sports fan, after graduating high school he
discovered his innate talent for business
and decided to pursue a career that
combined his passion with his talent. He
moved to Orlando, Florida to get a degree
on Sports Marketing & Media at Full Sail
University. Even though leaving Venezuela
was hard, Jaime has never been afraid of a
challenge and has learn a lot about
cultures since moving to the US.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Basketball Operations Liaison
• Marketing Visual Storyteller
• International Offices Marketing
Hero Archetype - Goal and
Strategy oriented, developing a
successful strategy to accomplish
any set goal is how this brand
archetype thrives.
Digital Marketing for Professional
Basketball Organizations
4. • DEMOGRAPHICS: 45-65 years old,
Predominately White, Married,
College Educated, Located in
Northeast America and Western
Europe.
• PSYCHOGRAPHICS: Dedicated,
passionated about basketball, care
about the well being of both the
employees and the company.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR Manager
(PBR), Krystle Beavis, Marketing
Manager (PBR), Kacy Burke, Senior
Marketing Manager (PBR)
Recruiters & Hiring Managers at NBA, FIBA and EuroLeague.
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at NBA.
‣Connect with people in the organization and
develop my reputation with everyone.
Mid Term: (2025)
• Lead a successful digital marketing campaign
aimed at growing the NBA brand internationally.
‣Expand NBA’s presence internationally to be
comparable to, or better known than any
other sports league in the world.
Long Term: (2040)
• Land a position with a singular organization and
help them grow as a top of the NBA market.
‣Aid an NBA franchise develop to be the
biggest NBA market regardless of location
and team history.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 80%
Organizational Communication 65%
Languages and Cultural Knowledge 75%
Content Creation 50%
SOFTHARD
Scouting Experience 10%
Jr. NBA Curriculum 10%
Professional Writing 70%
Public Speaking 60%
SOFTHARD
7. I will help an organization grow their
brand, not only by providing my
knowledge in sports, culture and
marketing, but by giving all of my
attention and effort to each one of our
projects.
PROMISE
8. CREDENTIALS
Work Experience:
• Volunteer at Red Cross sponsored
events with the LPB as a translator
between international players and
media. (2018)
• Freelanced developing digital
marketing content for small
companies in Orlando, FL. (2019)
Education:
• Communication in Sports
Organizations, Certificate,
capabilia.org (Exp. 2019)
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
9. COMPETITION
Andrew Heinz
Industry Experience:
• 5 years at WWE
Education:
• Graduated with a Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• Marketing Manager
• Marketing Coordinator
Skills and Proficiencies:
• Marketing - 44 endorsements
• Social Media - 34 endorsements
• Costumer Service - 29 endorsements
Jaime Tortolero
Overall Online Presence:
• 500+ connections, banner image not yet
customized, professional headshot, detailed
summary, no articles published, inactive on
social media, URL customized
• Grade: average, 55 out of 100
Industry Experience:
• Still in School
• Freelancing Digital Marketing
Content Creator
Overall Online Presence:
• 10+ connections, banner image not yet
customized, amateur headshot, lack of detailed
summaries no content pieces, no articles
published, active on personal social media
accounts, URL customized
• Grade: Poor, 30 out of 100
Skills and Proficiencies:
• Social Media Marketing
• Content Creator
• Public Speaking
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
• Communication in Sports Organizations,
Certificate, capabilia.org (Exp. 2019)
Noteworthy Experience
• Media Translator at Venezuelan Basketball
League Events
10. COMPETITION
Kevin Esteves
Industry Experience:
• ~8 years of marketing experience
Education:
• Communications, B.A. University of Pensilvania
Noteworthy Experience:
• Former Editor of The Daily Pensilvania
• Director Digital Content Strategist - NBA
Skills and Proficiencies:
• Social Media Marketing - 7 Endorsements
• Social Media- 7 endorsements
• Blogger - 6 endorsements
Jaime Tortolero
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, two recommendations, notable
volunteer work, URL not yet customized,
premium membership
• Grade: Good, 70 out of 100
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
• Communication in Sports Organizations,
Certificate, capabilia.org (Exp. 2019)
Noteworthy Experience
• Media Translator at Venezuelan Basketball
League Events
Skills and Proficiencies:
• Social Media Marketing
• Content Creator
• Public Speaking
Overall Online Presence:
• 10+ connections, banner image not yet
customized, professional headshot, detailed
summaries no content pieces, no articles
published, active on personal social media
accounts, URL customized
• Grade: Average, 50 out of 100
Industry Experience:
• Still in School
• Freelancing Digital Marketing
Content Creator
11. BRAND POSITION
Sports are way more than people doing
stuff with a ball, is about life experiences,
teamwork, challenges, goals, stories,
moments, loyalty, amongst others. If you
ask me the best thing about sports were
never the sports, are all the small things
around them
JAIME TORTOLERO
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 NBA Summer League
‣ July 3 - 13 | Las Vegas, NV
• EuroLeague Final Four Press Conferences
‣ May 21 - 24 | Athens, Greece
• MIT Sloan Sports Analytics Conference
‣ March 2020 | Boston, MA
Digital Marketing
• Primary Content: Freelancer as Digital Marketing
Content Creator and monthly blog posts on Full Sail
digital portfolio.
• Primary Tools: LinkedIn, Twitter & Instagram:
Connecting with people, learning about trends, and
listening to fan feedback to sports marketing
campaigns.
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase rodeo marketing
knowledge and embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least
20 yrs of experience in basketball industry.
Formal Education
• Complete Sports Marketing & Media, B.S. by
expected graduation date in 2020
• Certificate in Communication in Sports
Organizations, by expected graduation date in
2019
Technical Skills
• Communication in Sports Organizations,
Certificate, capabilia.org (Exp. 2019)
• Cultural Studies (Exp. 2020)
• Marketing Campaigns Development (Exp. 2020)
Soft Skills
• Content Creation
• Fluent in Spanish & English. Basic understanding
of Portuguese and Arabic.
14. Jaime Tortolero
You know how most small sports teams
often don’t make nearly as much money as
they could? Well what I do is help them create
new business models, develop new revenue streams and
market themselves in their communities. In fact back in Venezuela I
worked for my local team and helped them double both attendance
and revenues within a year of working together by updating their
existing business structure and adding marketing and business ideas
from different sports or different countries.
“
15. REFERENCES
Careers at the NBA. (n.d.). Retrieved from https://
nbacareers.nba.com/
EuroLeague Our Team(n.d.). Retrieved from https://
www.euroleague.net/one-team
LinkedIn (n.d.) Retrieved from https://
www.linkedin.com/feed/
Glassdoor (n.d.) Retrieved from https://
www.glassdoor.com/index.htm
OnetOnline (n.d.) Retrieved from https://
www.onetonline.org/
Vegas Summer League Basketball Career
Conference | Sports Management Worldwide. (n.d.).
Retrieved from https://
www.sportsmanagementworldwide.com/LasVegas-
Basketball-Career-Conference
ZipRecruiter (n.d.) Retrieved from https://
www.ziprecruiter.com
