A dive into the brand of Ross Small. This was a project completed in Personal Branding at Full Sail University in February 2021.

1. PERSONAL BRAND EXPLORATION
Ross Smal
l
Project & Portfolio I: Week
1
February 7, 2021

2. I am a person who loves hard and has passion
to achieve goals. I have a vision to build a
company that holds core values based on
kindness and hard work. I believe that my
purpose in life is to be kind and spread my
creativity through the music industry. What
makes me me is the fact that I’m observant and
open-hearted. I believe that my biggest goal in
life is to build a company from the ground up
after working and learning through experience in
the music industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Sales Representative
s
• First Line Supervisors of Retail
Sales Worker
s
• Agents/Business Manager
s
BRAND ARCHETYPE - My brand
will showcase a Girl/Guy Next Door
Brand Archetype, providing loyalty
and hard-work to any business or
clientele.
A&R Representative for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 25-40 years
old, male/female, bachelors
degree, New York City, NY.
• PSYCHOGRAPHICS: Music,
going to clubs, yoga, bars,
possibly likes hardworking
individuals, motivated by
passion, fears of failure.
• IDEAL AUDIENCE MEMBERS:
Names, Titles, and Companies of
three speci
fi
c people within your
target audience. Rick Gershon,
Vice President of Public Affairs.
Vinnie Freda, Chief Data Of
fi
cer.
Thomas Marcotullio, Senior Vice
[A&R Representatives and Business Managers
at [Warner Music Group Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Start a job or internship within a record label
.
‣ I will grow my brand by applying for
opportunities 9 months before and doing
research to achieve this goal..
Mid Term: (2023 - 2024 First Quarter
)
• Become an upper level positioning A&R/Business
Manager
.
‣ Work hard given any opportunity looking to
jump at a job in this
fi
eld while working in this
company
.
Long Term: (2030
)
• Start my own branch of a record label either solo or in
partnership with a company
.
‣ Saving money and collecting information of
business to own a record label.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Computer skills with Adobe
Products 75%
Writing and submitting
documents 95%
Being able to talk to clients. 90%
Managing others from a
leadership position 80%
SOFT
HARD
Marketing Skills in
Photoshop 88%
Document skills in excel
85%
Communications with
employees 80%
Balance of completing
obligations 100%
SOFT
HARD

7. I help clients achieve status of pay and
business by providing loyalty and handwork
to complete 100% of their obligations from a
contract.
PROMISE

8. CREDENTIALS
Work Experience
:
• Finley Catering Wedding Service Server
• Your Place Your Way, Caretake
r
• Gentiles Market, Cashier
Education:
• Marple Newtown High School 2020
• Music Business Bachelor’s Degree, Full Sail University, 2022
Awards:
• Leader of a youth community camp
weekend twice by selection.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jett Baitinger
Industry Experience
:
• Full Sail Studen
t
• Artist Manager
Education
:
• Music Business Bachelors Degree, Full Sail University
Leadership Experience
:
• Not available on pro
fi
le.
Skills and Pro
fi
ciencies
:
• Marketing Skill
s
• Photoshop Skill
s
• Reliably pro
fi
cient
YOUR NAME
Overall Online Presence
:
• 5 connections, Not customized, bare minimum of
information
.
• Grade: Poor, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Full Sail Studen
t
• Artis
t
• Caretaker
Education
:
• Music Business Bachelors Degree, Full Sail University
Leadership Experience
:
• Leadership Program Leader Twice.
Skills and Pro
fi
ciencies
:
• Marketing Skill
s
• Photoshop Skill
s
• Reliably pro
fi
cient
Overall Online Presence
:
• Not that many connections new pro
fi
le
.
• Grade: Poor, 50 out of 10
0

10. COMPETITION
Geoffrey Ogunlesi
Noteworthy Experience
:
• Previous A&R Consultant
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:
• A&R 300 Entertainment
Education
:
• Amherst College
Skills and Pro
fi
ciencies
:
• A&
R
• Music Licensin
g
• Record Label
Overall Online Presence
:
• 500 connections, banner image customized,
professionalism of headshot is high, very detailed
pro
fi
le, active on other social media, LinkedIn URL
customized
.
• Grade: Superior, 95 out of 100
Industry Experience
:
• Full Sail Studen
t
• Artis
t
• Caretaker
Education
:
• Music Business Bachelors Degree, Full Sail University
Leadership Experience
:
• Leadership Program Leader Twice.
Skills and Pro
fi
ciencies
:
• Marketing Skill
s
• Photoshop Skill
s
• Reliably pro
fi
cient
Overall Online Presence
:
• Not that many connections new pro
fi
le
.
• Grade: Poor, 50 out of 10
0

11. BRAND POSITION
For companies looking for a fully committed
worker who will complete all tasks in managing
artists, I provide a passion that is none to
compare to and a creative work ethic that can
bring new customers and revenue because I have
every skill needed to complete my goals but
especially communication and loyalty.

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Grammys
‣ March 14, 2021/Staples Cente
r
• Warner Music Grou
p
‣ 2021/ New York City, New Yor
k
• Inter-scope Record
s
‣ 2022/ Los Angeles, California
Digital Marketing
• Primary Content:Artist Promotions/ Promotions of company
achievements.
• Primary Tools:Adobe Tools, Instagram, Facebook ads,
Twitter
.
• Website:A place to see a brand and representation of core
values and our company’s jobs.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A person who is passionate about music and
hardworking with kindness. November 2022
Formal Education
• Music Business Bachelor’s Degree, Full Sail University.
Technical Skills
• Business In the Entertainment Industries November
2020
• Personal Branding, January 202
1
• Business Management October 2020
Soft Skills
• Communication Skills, January 202
0
• Writing Skills, October 201
8
• Accounting Skills, March 2020

14. ROSS SMALL
You know Music Business Marketing Services?
Well, what I do is Market and manage the development
of your brand using skills and tools acquired through studying the music
industry. In fact, I have a Music Business Bachelor’s Degree from Full Sail
University to show for it.
“

15. REFERENCES
https://www.linkedin.com/in/geoffrey-ogunlesi-31008080/
https://www.linkedin.com/in/jett-baitinger-8178bb200/
https://www.linkedin.com/jobs/search/?
geoId=92000001&keywords=warner%20music%20group&locat
ion=Remote
https://www.ziprecruiter.com/
https://www.thebalancecareers.com/what-is-aandr-artist-and-
repertoire-2460349#:~:text=Functions%20of%20an%20A%26
R%20Rep%20in%20the%20Music%20Business&text=Heather
%20McDonald%20wrote%20about%20music,industry%20for%
20over%20two%20decades.&text=A%26R%20stands%20for%
20%22artist%20and,sign%20them%20to%20the%20label
.
https://www.wmg.com/
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know%2Fhow-do-you-get-into-the-music-
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m9nuAhWKAN8KHZR8B0YQMygEegUIARDWAQ..i&docid=Fk
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