Tiffany Cora is a student pursuing a degree in digital marketing. She has over 15 years of experience in video production and 5 years in marketing. Her goals are to get an entry-level marketing job upon graduation then advance to senior manager and director roles long-term. She analyzes her skills, competition, and creates a personal brand and marketing strategy focused on digital content for Disney. Her references include profiles of competitors on LinkedIn and job descriptions from Disney.

1. PERSONAL BRAND EXPLORATION
Tiffany Cora
Project&PortfolioI:Week3
May22,2020

2. Tiffany Cora is a mother of three who grew up in Tampa,
Florida. Her love for Disney movies and animation films
carried with her throughout her life. She worked in video
production for over 15 years as a result of her underling love
for the film industry. Throughout the years her passion grew
to helping market businesses within the marketplace. Her
belief that honesty and integrity are vital while innovation
and technology are a must within this fast-paced world.
That is why she enrolled at Full Sale University within the
Digital Marketing program to help her develop her skills
further.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Digital Marketing Sr. Manager
• Digital Marketing Director
• Integrated Marketing Director
The Girl Next Door Archetype -
to provide a humble, honest and practical voice
to the department while producing state of
the art marketing strategies and providing
customers with the content they desire.
Digital Marketing for The Walt Disney Company

4. • DEMOGRAPHICS: 40% Female,
35-45 years old, Mixed race, College Educated,
Located in Florida.
• PSYCHOGRAPHICS: Enjoys fun
outdoor activities, follows influential people
and fortune 500 compaines.
• IDEAL AUDIENCE MEMBERS:
Wendi Harris, Sr. Manager HR Manager,
Alex Ruiz, Digital Marketing Director,
Mary Mullerhelm, Sr. Integrated Marketing
Manager
Recruiters & Hiring Managers at The Walt Disney Company
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Beginning a mid-level marketing position at The Walt Disney Company.
‣While in school work as Entry-level marketing position in order to
gain work experience to enter work force after graduation
Mid Term: (2027)
• Become a Senior Manager within the Digital Marketing department.
‣Showcase that I can coordinate marketing policies and develop
pricing strategies with the goal of maximizing profits while
overseeing product development.
Long Term: (2037)
• Become a Director of Digital Marketing.
‣Develop proposals, for key partners while identifying and
securing high-value strategic third party partnerships.

6. SOFT
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management 90%
Adobe Creative Suite 85%
Proof Reading 65%
Public Speaking 75%
HARD
Google Analytics 10%
Adobe Systems 85%
Proposal Creation 50%
Public Speaking 60%
SOFTHARD

7. I help manageandmaximizetheeffectivenessof
promotionalconceptsby building positive
relationshipswith corporate alliances through
promotionalpitchingandconceptdevelopment.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years in media production for corporate and
live events
• 5 years in advertising marketing for the
corporate and automotive industry
Education:
• Journalism, Tampa Bay Technical H.S., Certification
• Broadcasting, Connecticut School of Broadcasting, Certification
Awards:
• 2015 & 2016 Best of Thumbtack Awards
• Certificate of Excellence
• Digital Marketing, B.S., Full Sail University (Exp. 2022)

9. COMPETITION
Tracy Cartagena
Industry Experience:
• 13 years experience in Marketing
Education:
• Theatre Arts , B.A. at Southeastern University
• Communications, B.A. at Southeastern University
• Digital Marketing, MS at Full Sail University
Leadership Experience:
• Marketing Manager
• Communications Instructor
Skills and Proficiencies:
• Public Relations- 23 endorsements
• Social Media - 31 endorsements
• Marketing- 22 endorsements
Tiffany Cora
Overall Online Presence:
• 343 connections, banner image customized, amateur headshot,
details throughout profile, no articles published, inactive on social
media, URL not yet customized
• Grade: Poor, 65 out of 100
Industry Experience:
• 5 years experience in corporate and automotive
marketing
Education:
• Current student enrolled in Digital Marketin, B.S. at Full Sail University
• Certificate in Journalism
• Certificate in Broadcasting
Leadership Experience:
• Digital Media Manager
• Executive Production Director
• Account Executive
Skills and Proficiencies:
• Video production- 20 endorsements
• Video - 19 endorsements
• Final Cut Pro- 15 endorsements
Overall Online Presence:
• 247 connections, banner image customized, professional headshot,
detailed summaries throughout profile, 1 article published, 2
recommendations, sporadically active on personal social media
accounts, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Meghan Smith
Industry Experience:
• 4 years of marketing experience, 10 year as a
owner/sole proprietor of Doodglebug Cakes
Education:
• Marketing, B.A.
• Sales Certificate, Business Administration and Management
Noteworthy Experience:
• Entrepreneurship - owns and operateds Doddglebug Cakes and won
2 Food Network Cake Wars
• Disney College Program
Skills and Proficiencies:
• Public Speaking - 1 endorsements
• Direct Marketing - 1 endorsements
• Communication- 1 endorsements
Tiffany Cora
Overall Online Presence:
• 163 connections, banner image customized, polished headshot,
detailed profile summaries, URL customized to bakery
• Grade: Good, 60 out of 100
Industry Experience:
• 5 years expiernece in corporate and automotive
marketing
Education:
• Current student enrolled in Digital Marketin, B.S. at Full Sail University
• Certificate in Journalism
• Certificate in Broadcasting
Leadership Experience:
• Digital Media Manager
• Executive Production Director
• Account Executive
Skills and Proficiencies:
• Video production- 20 endorsements
• Video - 19 endorsements
• Final Cut Pro- 15 endorsements
Overall Online Presence:
• 247 connections, banner image customized, professional headshot,
detailed summaries throughout profile, 1 article published,
sporadically active on personal social media accounts, 2
recommendations, URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
I take one day at a time. This allows me to achieve the
imaginable by staying grounded in the present.
TIFFANY CORA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit
‣ July 13-14, 2020 | Tampa, FL.
• American Marketing Association (AMA)
‣ Basic Membership | Tampa Chapter
• Business Networking International
‣ Basic Membership | Tampa Chapter
Digital Marketing
• Primary Content: create and manage daily / weekly posts for RMark Sports
and Capture the Fun Photo booths.
• Primary Tools: FB and Instagram; LinkedIn - network with industry pros
• Website: Full Sail digital portfolio site to showcase school work

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-levelmarketingpro with at least 25yrsofexperience in
productandeventmarketing-Jan. 2021
Formal Education
• Complete Digital Marketing, B.S. by expected graduation date in
2022
Technical Skills
• Set up free HubSpotCRM; complete all CRMcourses through HubSpot
Academy, Dec. 2020
• SEOFoundations - Lynda.com, May 2021
• WordPress5EssentialTraining - Lynda.com, May 2021
Soft Skills
• BecomeaMarketingManager - Lynda.com, Dec. 2020
• WritingaPressRelease- Linkedin.com, Aug. 2020
• LearningDataAnalystics- linkiedin.com, Sep. 2020

14. TIFFANY CORA
You know how business are now having to have a
digital presence in order to survive ? Well, I produce
brand management and design to companies who have
forgotten about their online presence. In fact, after working in video production for
over 15 years I learned that most business don’t realize the power that video and
social media content has in our society. Customers often agree that after revitalizing
their brand and providing consistent and relevant content to their websites and
platforms sales and subscriptions increased.
“

15. REFERENCES
Smith, M (2020). Meghan Smith LinkedIn Profile. Retrieved May
24, 2020, from https://www.linkedin.com/in/meghan-p-
smith/
Cartagena, T. (2020). Tracy Cartagena LinkedIn Profile.
Retrieved May 24, 2020, from https://www.linkedin.com/in/
tlcartagena/
ONETOnLine.org. (2020). Summary Report for: 11-2011 -
Advertising and Promotions Manager. Retrieved May 24,2020,
from https://www.onetonline.org/link/summary/11-2011.00
ONETOnLine.org. (2020). Summary Report for: 11-2021 -
Marketing Manager. Retrieved May 24, 2020, from https://
www.onetonline.org/link/summary/11-2021.00
ONETOnLine.org. (2020). Summary Report for: 27-1011 - Art
Director. Retrieved May 24, 2020, from https://
www.onetonline.org/link/summary/27-1011.00
glassdoor.com (2020). Marketing Coordinator - Job
Description. Retrieved May 24, 2020, fromhttps://
www.glassdoor.com/Salary/Walt-Disney-Company-Marketing-
Coordinator-Salaries-E717_D_KO20,41.htm
Glassdoor.com (2020). Marketing Director. Retrieved May 24,
2020, fromhttps://www.glassdoor.com/job-listing/director-
marketing-the-walt-disney-company-
JV_IC1154160_KO0,18_KE19,42.htm?
jl=3570523307&ctt=1590368400647
Linkedin (2020). Companies People. Retrieved May 24, 2020,
from https://www.linkedin.com/company/the-walt-disney-
company/people/
Jobs.Disneycareers (2020). Available positions. Retrieved May
24, 2020, from https://jobs.disneycareers.com