PERSONAL BRAND EXPLORATION

1. PERSONAL BRAND
EXPLORATION
Natalie Rivera
Project and Portfolio 1: Business & Marketing
11/17/19

2. IDENTITY
• As a latina I embrace my culture and
values. I’m a curious soul with a wild
spirit. Some of my core values include:
Honesty, Loyalty and Positivity. Taking
risks has been a big subject in my life,
hence me constantly moving from
place to place. I look for new
opportunities and new experiences to
encounter with.
Being a part of the Universal Team has
helped me further develop my love for
the entertainment industry. They have
taught me to go above and beyond
while working with others. My
experience there was constantly
working with live events and attending
to any of the V.I.P. guest needs on the
rides. Some of my personal attributes
include: Insightful, Consistent and
Patient.

3. PROFESSION
Explore Archetype
Depending on what job I am willing to take on, I make sure to do research
on what is expected in each position. Understanding every position’s
purpose at a workplace is important, so everyone knows what is expected
from each other. Being open and authentic is part of my “Explore
Archetype. I should be open to my coworkers so we can efficiently work
together to make sure the client feels understood, connected and worthy.
- As an amusement and recreation attendant, I’d have to make sure that
guests are always attended and free to have fun and be safe at the same
time. As well pay attention to the different age groups and how to
approach them.
-As an event planner, agent, and business manager, it is important for me
to connect with my client by being resourceful and letting them feel free
with decisions that need to be made.
Potential Job Titles
▸ Amusement and Recreation Attendants
▸ Agents and Business Managers of Artists,
Performers, and Athletes
▸ Meeting, Convention, and Event Planners

4. TARGET AUDIENCE
Demographics
Ages between 15 & 30 preferably male,
single, some college within the Florida
state close within Orlando and
PSYCHOGRAPHICS
Young male interested in a music
career, dabs into some sport in high
school/ college, involved and aware
in current third world problems such
as Puerto Rico in its financial crisis,
fear of losing opportunities and
motivated to do whatever it takes to
further his career.
IDEAL AUDIENCE MEMBERS
hiring manager and recruiter Andy
Martinez, later then be in contact
with HR director Carla Torres at Y
Entertainment.

5. • Currently I have an internship with Y Entertainment as an
administrative assistant. Within my graduation month I am
looking forward to a permanent position at the label as an
A&R person as of June 2021. For my mid-term goals I expect
for the company’s recently created podcast “El Kikeo” to be
sustainable and known in the latin industry by summer of
2027, with me being a part of the original team that created
the project “El Kikeo”.
• My long term goals involve me being head of the A&R
department for Y Entertainment within the summer of 2040.
By fall of 2040 “El Kikeo” will be an official sponsor of the
2040 Latin Grammy Awards with me as one of the CEOs of
“El Kikeo” productions.
• Throughout 2021 - 2040 I will keep it a mission to
consistently grow my personal brand by adding work
experiences, accomplishments and branded content on all
my social media platforms. I will increase my LinkedIn and
Indeed connections by 25% by summer of 2027.
GOALS

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft Word 80%
Adobe Lightroom/ Photoshop 50%
Professional Writing 60%
Public Speaking 80%
SOFTHARD
Microsoft Excel 60%
Persuasion 40%
Negotiation 30%
SOFTHARD
Adobe Lightroom/ Photoshop 50%

7. I help organize sponsors and investors connect
with “El Kikeo” using Y Entertainments
connections. In return I help artists achieve
career goals by signing them to Y
Entertainment.
PROMISE

8. CREDENTIALS
Work Experience
- 3 years with Universal Studios
- 1 year as lead sales associate at
Colorvision
Education
- Entertainment, B.E.B, Full Sail
University
Volunteer Work
- Local church with food and clothes
drives every month
- Visiting orphanages bringing toys
and books for kids

9. COMPETITION
Neenah Barefield
Industry Experience:
• 7 Eleven - Assisted store and district
managers in managing store operations and
supervising staff. Performed cash
management duties, including
reconciliation of store paperwork correctly
and daily bank deposits
Education:
• Southern Illinois University, Carbondale, B.S.
Journalism
Leadership Experience:
• National Association of Black Journalist as treasurer of
the local organization.
• Worked with WIDB radio station as News Director. Duties
included rebuilding a news organization that was
inactive for 10 years; organized, directed, and managed
news department and budget.
Skills and Proficiencies:
• Customer Service : 49 endorsements
• Training:42 endorsements
• Leadership:39 endorsements
Natalie Rivera
Overall Online Presence:
• 500+ connections, banner image customized, good
headshot, detailed profile
Grade: Average 60 of 100
Industry Experience:
• Sales Team Lead at Colorvision
Education:
• Full Sail University, Bachelors, Business
Entertainment
Leadership Experience:
• Administrative Assistant Y Entertainment
• Assistant Pioneer Coach Tours
Skills and Proficiencies:
• Program Management: 0 endorsements
• Customer Satisfaction: 0 endorsements
Overall Online Presence:
• 2+ connections, banner image customized,
professional headshot, semi- detailed profile.
Grade: Poor 30 of 100

10. COMPETITION
Samantha Donelson
Industry Experience:
• Store manager at Vitamin World
Education:
• Valencia College, Associates Degree, Education
• Full Sail University, Bachelors, Business
Entertainment
Leadership Experience:
• Marching Band photographer
• Media Assistant and Hospitality Greeter
• Social Media Photographer
Skills and Proficiencies:
• Photography : 3 endorsements
• Digital Photography :4 endorsements
• Social Media: 9 endorsements
Natalie Rivera
Overall Online Presence:
• 500+ connections, banner image customized, good
headshot, detailed profile
Grade: Average 50 of 100
Industry Experience:
• Sales Team Lead at Colorvision
Education:
• Full Sail University, Bachelors, Business
Entertainment
Leadership Experience:
• Administrative Assistant Y Entertainment
• Assistant Pioneer Coach Tours
Skills and Proficiencies:
• Program Management: 0 endorsements
• Customer Satisfaction: 0 endorsements
Overall Online Presence:
• 2+ connections, banner image customized,
professional headshot, semi- detailed profile.
Grade: Poor 30 of 100

11. Constant work and dedication to the latin
entertainment culture by surrounding myself with
live events, participating in artists tours and nonstop
interactions with my social media platforms.
Unlocking endless connections for my clients.
BRAND POSITION

12. NETWORKING & MARKETING
Industry Events & Organizations
Premios Tu Musica 2020 :
March 22 | San Juan, Puerto Rico
Latin Trap Fest 2020 :
October 20 | Orlando Festival Park , FloridaÂ
Tus Premios Juventud::
May 20, 2020 | Watsco Center Miami, Florida
Digital Marketing
• Primary Content: Podcast called “El Kikeo”; 1hr- 1hr,
30min episodes discussing about current events in
the latin industry. 1 eposide per week each Friday
live streaming through Facebook, Instagram, and
Youtube.
• Primary Tools: Facebook, Instagram and Youtube -
3o sec.-1 min. second promo videos. Continuously
network through media platforms, such as: Indeed,
LinkedIn, Social media etc. As well publishing
articles and highlights from the podcast.
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase latin business
entertainment knowledge and embed podcast
episodes.

13. PROFESSIONAL
DEVELOPMENT
FormalEducation
- Business Entertainment , Bachelors by expected
graduation date in 2021
TechnicalSkills
- Complete allPhotoshop and Lightroom courses through Plural
Sight.com by May 2020
- Mobile Marketing Foundations - Lynda.com, December 2019
SocialMedia Monitoring - Lynda.com, January 2020
Soft Skills
-Writing FormalBusiness Letters & Emails - Lynda.com, January
2020
- BusinessWriting Principles - Lynda.com, February 2020
-WorkingWith Difficult People - Lynda.com, February 2020
Mentor
- Seeking senior-levelentertainment business pro with at
least 15 yrs of experience in the latin music industry;
upholds strong values, Jan. 2020

14. Natalie Rivera
Have you ever wondered how
the American music has become so successful?
Have you thought maybe there can be a different
approach on how we manage the latin music Industry? I was
able to incorporate a different approach and work ethic with “El
Kikeo” podcast to have a better reach to my audience by monetizing
emotions; which is not a very known business strategy in the latin
industry. My goal is to modernize how the latin community sees, hears,
and experiences music and artists.
“

15. REFERENCES
(n.d.). Retrieved from https://www.linkedin.com/learning/me.
Adobe Photoshop Tutorials and Courses. (n.d.). Retrieved from https://
www.pluralsight.com/browse/creative-professional/photoshop?
ef_id=CjwKCAiA_MPuBRB5EiwAHTTvMZAkWDuSkULB8nqqR0VGxQAg
APLx3GEhTG6ErC4LYmvhqRE6uVsa1BoCGlQQAvD_BwE:G:s&s_kwcid=A
L!5668!3!346171443014!b!!g!!
&aid=701j0000001heIoAAI&promo=&oid=&utm_source=non_branded&ut
m_medium=digital_paid_search_google&utm_campaign=US_Dynamic&
utm_content=&gclid=CjwKCAiA_MPuBRB5EiwAHTTvMZAkWDuSkULB8
nqqR0VGxQAgAPLx3GEhTG6ErC4LYmvhqRE6uVsa1BoCGlQQAvD_BwE.
Exposito, S. (2019, March 22). The Grammys Snubbed Latin Urban Music
- So Telemundo Puerto Rico Launched Its Own. Retrieved from https://
www.rollingstone.com/music/music-latin/premios-tu-musica-urbano-
telemundo-reggaeton-awards-daddy-yankee-800435/.
Facebook. (n.d.). Retrieved from https://www.facebook.com/events/
orlando-festival-park/latin-trap-fest/2199377277019684/.
Univision. (n.d.). Premios Juventud. Retrieved from https://
www.univision.com/shows/premios-juventud.