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Personal Brand Eploration
- 1. PERSONAL BRAND EXPLORATION Janet Gibson Project & Portfolio I: Week 1 July 12, 2021
- 2. I am working to complete the last 2 years of my Bachelors degree in Entertainment Business Management. I am experienced in managing others, interviewing, and over 15 years experience on an Executive Administrative level. I believe in loyality, working as a team, and resolving issues before they arise. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •Fundraising Manager •Advertising & Promotions Manager •Marketing Manager Girl/Guy Next door - I am easy going by nature and very behind the “scenes”, I believe in giving credit to those that have worked hard, but also being inclusive to everyone (Team)that had a hand in the success. I believe in making a good impression and fitting in with those I am around, not loud and showy but rather quiet yet friendly and have found others tend to migrate to me more so because I present facts and will find answers to questions and believe in having solutions for any perceived problems (Proactive). Marketing Management for Marketing/Non Profits Picture Relevant to Your Industry Goes Here
- 4. TARGET AUDIENCE Instagram Coaches Outreach Plan: •Prepare plan of what I do, what I am offering. •Reach out using InstaGram and will look for link to any shops to send an email. • Will follow up within 3 days. PROFILE PICTURE Facebook Entraprenures page Outreach Plan: • Examine the comments from customers and those considering being a customer. • Private message, or email • Follow up in 2-3 days. PROFILE PICTURE SAFELIGHT AUTO Outreach Plan: • Updating Resume • Email • Ask for a convenient time to follow up with call person. PROFILE PICTURE HUMAN RESOURCES
- 5. GOALS Short Term: (Immediately After Graduation, 2024) •Will be fully immersed in working for myself with online business & Podcast, intend to have authored a book on “Customer Service” for online businesses. Mid Term: (2026) •Intend to be stable with my business projects, another book written and graduating with Master’s Degree in Counseling. Long Term: (2030) •Will have my PhD in Counseling and be on a success track with my business, building up my Podcast and intend to have it on SiriusXM radio.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Digital Skills SOFT HARD Novice / Adept / Expert Copywriting Novice / Adept / Expert Experience with Microsoft Office Novice / Adept / Expert Experience supporting messages across multiple communication channels Novice / Adept / Expert Writing and editing for Digital Projects SOFT HARD Novice / Adept / Expert Managing Freelancers Novice / Adept / Expert Experience with Microsoft Office Novice / Adept / Expert Ability to manage and build brand Novice / Adept / Expert
- 7. I help companies to improve their brand by improving the customer experience . PROMISE
- 8. CREDENTIALS Work Experience: •Office Manager, planned events •Marketing Assistant, helped prepare weekly Ad/Coupon circulars Education: •Entertainment Business Management, BS, (2024) Volunteer Experience: •Big Brother Big Sister mentor •PAL tutor Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Joshua Moore Industry Experience: • Product Marketing & Content Manager Education: • Full Sail University, BS, Digital Cinematography Leadership Experience: • Copywriting • Digital Marketing Skills and Proficiencies: • Product Marketing • Content Strategy • Campaign Management Janet Gibson Overall Online Presence: • How many connections? 359, banner image customized? YES, professionalism of headshot? YES, how detailed is the profile? Profile is detailed with education and work experience, published articles? YES/WEBSITES, active on other social media? YES, is their LinkedIn URL customized? NO • Grade: Superior, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • NONE YET Education: • Full Sail University, BS, Entertainment Business Management Skills and Proficiencies: • Supervisory Experience • Microsoft Office skills • Marketing Experience Overall Online Presence: • How many connections-NONE YET, banner image customized-NO, professionalism of headshot- SELFIE, how detailed is the profile-STILL WORKING ON IT, published articles-NO, active on other social media-YES, is their LinkedIn URL customized? • Grade: Poor XX out of 100
- 10. COMPETITION Shanika Boyd Noteworthy Experience: • Multimedia Designer • Noteworthy experience goes here Janet Gibson HEADSHOT HEADSHOT Marketing Strategist & Digital Designer Education: • Full Sail University, M.F.A. Media Design & Technology Skills and Proficiencies: • Social Media Marketing - 65 endorsements • Social Networking - 36 endorsements • Google Analytics- 29 endorsements Overall Online Presence: • How many connections -500, banner image customized-YES, professionalism of headshot-YES, how detailed is the profile-EDUCATION AND WORK, published articles?, active on other social media-YES, is their LinkedIn URL customized? • Grade: Superior, XX out of 100 Industry Experience: •None yet Education: • Full Sail University, EBM, BS Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Leadership Experience: • Leadership experience goes here • Leadership experience goes here
- 11. BRAND POSITION For online companies who need to improve their brand reputation through customer service, I provide solutions for improving overall customer experience and satisfaction. I know what it takes to keep your customer base because I am a consumer, having spent hundreds of dollars with online shopping from small and large companies. I know what drives the average person to shop and why they will continue as a customer, and what it takes to keep them as you increase your consumer base.
- 12. NETWORKING & MARKETING Industry Events & Organizations • Digital Content Marketing Workshop ‣ Sept. 8-10 | Harvard University • Digital Content Next - Trade Assoc. ‣ 2022 join • Digital Marketing Association ‣ 2022 join Digital Marketing • Primary Content: I will create and publish informative articles for established online businesses. Articles on improving and keeping their consumer base and increasing that base. • Primary Tools: I plan to use Facebook, Instagram and LinkedIn; updating info at least once a week with daily monitoring. • Website: Once my website is up, I plan to develop workshops online that can be purchased for companies to use. I plan to offer the books I write on Customer Service as well. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Perferably someone in the Marketing field, or someone that currently has an online business. Would like to work on establishing that within the next month, August 2021. Formal Education • EBM, BS, 2024. Technical Skills • Digital Marketing- Big Bear, 05- 2004 • Microsoft Office - Columbus City Schools, 3-2007 • Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Supervising - The Ohio State University 07- 1999 • Project Lead - Columbus City Schools 07-2007 • Company Branding - JLG Enterprises 01-2021
- 14. Janet Gibson You know the issue of getting and keeping loyal customers? Well, what I do is show you how to get and keep great customers. In fact, it’s easier than you think. “ Picture of You Goes Here The Fixer