Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Corinne R. Koch
Project & Portfolio I: Week 3
September 28, 2019

2. IDENTITY
Innovation. Integrity. Trust. Teamwork.
These four core values are my foundation.
Strategically implementing these values into
everything the past three years, has brought me to
where I am now. In November 2017, I began my
journey to build my brand and become a
professional photographer. Since then, I have not
only established my brand, but I have helped other
entrepreneurs like myself achieve their business
goals. As a business strategist I don’t just give
clients the tools they need to succeed, but instead
we work together toward their goal- as a team.

3. PROFESSION
Job Title Variations in this field:
Market Development Executive
Brand Manager
Marketing Director
My brand archetype is a combination of The Girl
Next Door and The Caregiver. As I stated before, my
goal is to work with my clients as a team. I include
my clients every step of the way through out the
process, and create a business plan with them. In
doing so, I create a strong business relationship
with my clients, treating them like family. I firmly
believe that approaching business this way creates
trust and stability, giving my clients the confidence
they need to achieve their goals.
Business Strategist for Creative Entrepreneurs

4. Employers:
-Honeybook
-Jasmine Star,
-FreeUP
Demographics:
Ages 22-42, Male or Female, Bachelors/
Masters Degree in Digital Marketing,
Florida, Central Florida, Unspecified Ethnicity.
Psychographic:
Creative thinkers, Problem solvers
Desire to build strong and meaningful
relationships, Self motivated
Self disciplined , Ability to make tough
decisions,Fear of failure or falling behind
Advanced knowledge of modern technology
(computers, social media platforms, software,
etc.)
Recruiters & Hiring Managers at Jasmine Star, Honeybook, and J&L Marketing Inc.
TARGET AUDIENCE

5. GOALS
Following Graduation (2021):
-Seek entry-level employment with a company who focuses on building
brands for entrepreneurs in the creative economy.
-Successfully manage three clients and increase their online brand
awareness by 25%.
Mid-Term (5-10 years):
-Fully operate as a Business Strategist and employ two individuals to
assist in operating my brand.
- Design a marketing campaign for five creative companies monthly to
increase productivity and brand awareness by 75%, by 2026.
Long Term (15-20 years):
- Establish two business partnerships with companies designed to
provide tools for my clients to help increase productivity (i.e. apps,
software, etc.)
- Speak at Vision 2036 Workshop for Entrepreneurs to positively
influence fellow creative entrepreneurs to strive to achieve their goals.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 93%
Adobe Creative Suite 65%
Customer Service 98%
Professional Writing 45%
SOFTHARD
CRM Software 10%
Google Ad Words 25%
Adobe Creative Cloud 40%
Public Speaking 60%
SOFTHARD

7. I help fellow creative entrepreneurs on their journey to
success. I use my knowledge to provide clients with
insight on establishing a profitable online presence
through strategic branding, and social media marketing.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years customer service experience
• 4 years social media marketing
experience
Education:
• Content Marketing, lynda.com
certification
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• Employee of the Month, Dec 2016
• Employee of the Month, January 2017

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Fullie Salen
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Empowering like minded entrepreneurs to
achieve their business goals through
meaningful relationships.
CORINNE R. KOCH

12. NETWORKING &
MARKETING
Industry Events & Organizations
• PubCon Pro Las Vegas
‣ October 7-10 | Las Vegas, NV
• Rising Tide Society -Tuesdays Together
‣ Exclusive Membership
• B2B Marketing Exchange
‣ Feb 24-26 2020 | Scottsdale, AZ
Digital Marketing
• Primary Content: est. podcast called “Coffee with Corinne” ;
5-7 min. episodes discussing tips on ways to grow your brand.
• Primary Tools: FB and Instagram TV - promote podcast
through 30 sec. promo videos and feature podcast on
Instagram TV; Host a Facebook Live session with followers to
chat about obstacles they are facing as business owners, and
offer exclusive insight only for those who tune in the Live
session.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase brands I have had the opportunity
to work with.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level business strategist with at
least 10+ years of experience geared toward social
media marketing, loves coffee, and is family
oriented.
Formal Education
• Complete Digital Marketing, B.S. at Full Sail
University by expected graduation date in 2021.
Technical Skills
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Dec. 2019
• Google Ad Words Training - support.google.com,
Dec. 2019
• Drupal Essential Training, May 2019
Soft Skills
• 12 years of Customer Service Experience
• Public Speaking Foundations, lynda.com
• Professional Writing, lynda.com

14. Corinne R. Koch
You know how many entrepreneurs are
afraid to take the next step when it comes
to building their brand? Well, I am here to
bridge that gap. I am here to empower and inspire
entrepreneurs, and give them the confidence they need. I develop caring
relationships with my clients and share my knowledge of the industry to
help give them the confidence they need to succeed. I have helped
photographers, cinematographers, doctors, and dentists alike achieve
their goals. I developed a system that created online brand awareness
for these businesses and increased engagement by 94%.
“

15. REFERENCES
ONETOnLine.org. (2019). Summary Report for: 15-1199.10
- Search Marketing Managers . Retrieved September 27,
2019, from https://www.onetonline.org/link/summary/
11-2021.00
HI, I'M JASMINE STAR. (n.d.). Retrieved September 27,
2019, from https://jasminestar.com/.
Client Management Software for Small Businesses. (n.d.).
Retrieved September 28, 2019, from https://
www.honeybook.com/.
FreeeUp hiring Digital Marketing Specialist in Orlando,
FL, US. (n.d.). Retrieved September 28, 2019, from
https://www.linkedin.com/jobs/view/digital-
marketing-specialist-at-freeeup-1520755269?
utm_campaign=google_jobs_apply&utm_source=googl
e_jobs_apply&utm_medium=organic.