.

1. PERSONAL BRAND EXPLORATION
Taylor Rose
Project & Portfolio I: Week 3
April 26, 2020

2. Taylor Rose was born in the small town of
Odessa, MO. Taylor grew up as the middle
child of 5 siblings and has always been the
voice of reason in times of conflict. This has
helped Taylor to build conflict resolution skills
and to be able to overcome all objections.
Taylor has spent the last 8 years in
management with a recent focus on sales and
marketing management for the last two years.
Taylor has always been a technology
enthusiast and loves to spend her free time
tinkering with the latest and greatest tech
products. Taylor aspires to work in the sales
and marketing departments for Apple. After
gaining experience working for AT&T , Taylor
enrolled in the Entertainment Business
program at Full Sail University in order to have
an academic advantage to reaching her goals.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Brand Manager
• Sales Manager
Maverick Archetype -
Driving sales and consistently
exceeding goals by going
against the grain and creating
revolutionary content for tech
companies that provide a
thrilling and empowering
customer experience.
Sales and Marketing Manager for Apple or AT&T

4. • DEMOGRAPHICS: 65% Female,
28-50 years old, Primarily White, College
Educated, Located predominately in
the United States.
• PSYCHOGRAPHICS: Puts a large
emphasis on business management,
marketing, human resources, and sales.
Enjoys innovative and creative
technology and is excited to share it
with the world. Focuses on leadership
through relationships to develop a
creative management style. With a
liberal belief system.
• IDEAL AUDIENCE MEMBERS:
• Dan Oslie, Recruiter, (Apple)
• Robert Barnett, Recruiter (AT&T)
• Bradley Phillips, Market Director
(Cellular World)
Recruiters & Hiring Managers at Apple, AT&T, Cellular World
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level marketing or sales position at Apple.
‣ Connect with 30 hiring recruiters on LinkedIn and
continue to obtain annual Apple Master’s certifications
in order to expand my network with recruiters by
February 2022.
Mid Term: (2027)
• Lead a successful sales team to the number one spot
within the company, repeatedly.
‣ Market and sell effectively to increase sales by 50% YoY
and 20% more than all other sales teams within the
company.
Long Term: (2043)
• Obtain a corporate sales marketing management
position.
‣ Consistently exceed all company goals and quotas by at
least 20%. Network with all facets of the companies
potential buyers, enthusiasts, and consumers to have an
understanding of what works best for the brand.
Collaborate with upper management to show case what
I bring to the table. Expand my leadership ability
through 12 development learnings annually in order to
keep up with current trends and climb the corporate
ladder.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Final Cut Pro, Logic Pro 75%
Social Media Marketing 70%
Leadership 90%
Sales and Marketing 85%
SOFTHARD
Web Platform Development Software 5%
Database Management System Software 15%
Planning Complex Production Schedules 65%
Interpersonal and Communication 55%
SOFTHARD

7. I help technology companies increase
sales by using my leadership ability
and innovative marketing and
promotion skills to develop strong
interpersonal relationships with
clientele and inspiring consumers
through successful brand
management.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years management
• 2 years telecommunications and
entertainment sales management
• 2 years in marketing for AT&T
authorized retail
Education:
• Logic Pro, Final Cut Pro, Apple
Certification, 2011
• Digital Media, Certificate, Summit
Technology Academy , 2011
• Entertainment Business, B.S., Full Sail University (Exp. 2022)
Awards:
• Top Selling Employee
• Top Performing Store
• Top Overall YoY Manager
• Top Entertainment YoY Manager

9. COMPETITION
Tevin Mitchell
Industry Experience:
• Recently became a Technical
Support Advisor at Apple
• 1 year experience as an
Entertainment Executive at
Spring Mobile
• Territory Sales Manager-Market
Source
Education:
• Currently enrolled in the Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• Territory Sales Manager-maintained a
management role however has since stepped
down and has not been promoted to a
leadership role since.
• Volunteer for Compton Initiative
• Peer Mentor-Boys and Girls Club
• Volunteer-Love Natomas
Skills and Proficiencies:
• Customer Service-6 endorsements
• Leadership - 4 endorsements
• Sales - 3 endorsements
Taylor Rose
Overall Online Presence:
• 308 connections, banner image is not
customized, professional headshot, lack of details
throughout profile, no articles published, inactive
on social media
• Grade: Poor, 35 out of 100
Industry Experience:
• 8 years management
• 2 years sales management and
marketing for AT&T Authorized
Retail (Spring Mobile, Prime
Communications, Mobily LLC,
Cellular World)
Education:
• Currently enrolled in Entertainment Business,
B.S. at Full Sail University
• Digital Media Certificate at Summit Technology
Academy
Leadership Experience:
• Held several leadership roles in the sales industry
• Quickly promoted
• Volunteers as a Youth Program Director for First
Christian Church
Skills and Proficiencies:
• Sales Management - 0 endorsements
• Leadership - 0 endorsements
• Customer Service - 0 endorsements
Overall Online Presence:
• 69 connections, banner image not yet
customized, professional headshot in progress,
not very active on LinkedIn however does
consistently update, no articles published, active
on personal social media accounts.
• Grade: Poor, 20 out of 100

10. COMPETITION
Terri Yowe
Industry Experience:
• ~10 years of marketing
experience, 2 years of Apple TV+
Marketing at Apple.Education:
• Communications, B.A.
• Education Abroad Program, Communications
and Media Studies
Noteworthy Experience:
• Originals Marketing-Hulu
• Marketing Manager, Originals-Netflix-left a
management position in 2015 and has not yet
been promoted since.
• Coordinator-DreamWorks Television
• Assistant to Vice President-Walt Disney Company
Skills and Proficiencies:
• Marketing - 4 endorsements
• Marketing Strategy - 1 endorsement
• Outdoor Advertising - 0 endorsements
• Digital Media-5 endorsements
Taylor Rose
Overall Online Presence:
• 500+ connections, banner image not yet
customized, professional headshot, there is not a
profile summary, few endorsements, there is no
history of volunteer work listed, URL not yet
customized, does not appear to be very active on
social media
• Grade: Bad, 30 out of 100
Industry Experience:
• 8 years management
• 2 years sales management and
marketing for AT&T Authorized
Retail (Spring Mobile, Prime
Communications, Mobily LLC,
Cellular World)
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
• Digital Media Certificate
Leadership Experience:
• Held several leadership roles in the sales industry
• Quickly promoted
• Volunteers as a Youth Program Director for First
Christian Church
Skills and Proficiencies:
• Sales Management - 0 endorsements
• Leadership - 0 endorsements
• Customer Service - 0 endorsements
Overall Online Presence:
• 69 connections, banner image not yet
customized, professional headshot in progress,
not very active on LinkedIn however does
consistently update, no articles published, active
on personal social media accounts.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Creating high spirited, raw, and honest
content for technology brands while
building solidarity with consumers and
clientele with sincere integrity and a
simplistic process.
TAYLOR ROSE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 AT&T Business Summit
‣ January 25, 2021 - January 27, 2021 | Dallas, TX
• Data Market & Analytics (ANA)
‣ Collegiate Membership | Kansas City Chapter
• Inbound 2020
‣ August 18, 2020-August 21, 2020 | Boston, MA
Digital Marketing
• Primary Content: Creative advertising videos for new
tech releases and blog reviews on new tech releases so
that consumers can stay up to date on the latest
releases.
• Primary Tools: I will promote my podcasts and videos
through Facebook, Instagram, and Twitter by sharing
teasers for my videos and blog with a link to my
portfolio. I will also use YouTube to promote my videos
and additional social media platforms to share my
weekly blog posts on.
• Website: I will use digital portfolio to showcase my
work throughout my education. My main blog will be
on my portfolio so that those who may just be visiting
to read my blog can see the rest of my portfolio which
will allow me to gain more exposure.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing and sales
manager with at least 15 yrs of experience in
the technology industry; career driven female
that upholds family and people first values-
February 2022
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2022
Technical Skills
• Obtain certificates in Coding and Web
Development Software through Codecademy ,
Dec. 2020
• Database Administration and SQL Language
Basics - Linux Academy, March 2021
• SEO Learning- Moz, July 2021
Soft Skills
• Public Speaking Course- Saylor Academy, Sept.
2021
• Production Scheduling Course- lynda.com,
November 2020
• Attend monthly Apple Master’s meetings
starting April 2020 and attend annual live events.
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Taylor Rose
You know how over the last few years the technology industry has been on the rise,
especially with the introduction of 5G? Due to recent worldwide events, it can be easy
to place these technology products, such as 5G, in a bad light. Well what I do is, I help
tech companies place their products into an emotional connection with consumers so
they feel they have to have these products. My name is Taylor Rose. I am a marketer,
promoter, sales manager, leader and most importantly, a dreamer. I am determined, dedicated,
and I strive to accomplish new goals as often as possible. The most important aspect of myself is
that I fight vigorously to exceed expectations and succeed in everything I do. I will never be content with mediocrity as I
am always looking for the next big move. I’m currently enrolled in the Entertainment Business degree program with Full Sail University and I
aspire to work in the Sales Marketing field I’ve obtained certifications through Apple in Final Cut Pro, Logic Pro and I am well versed in Pro
Tools. I’ve completed Apple Master's Program which focuses on sales within the Apple ecosystem. I hold a certificate in Digital Media through
Summit Technology Academy. I have several years of experience in wireless and entertainment sales. Throughout my career in the wireless
and telecommunications industry I’ve gained multi-faceted experience in all areas of the business such as business solutions, tech support,
sales, customer service and retention. I have experience in profit and loss management, Human Resources, merchandising, marketing,
promoting and other aspects. I currently work for an authorized retailer for AT&T where I have worked my way to a district management
position. I’ve consistently exceeded sales goals consecutively throughout my career. I began as a sales rep and was ranked the #1 top
performer in the company in all categories of my sales scorecard in both 2017 and 2018. This led me to my promotion where I currently lead a
team of 10 store managers and 30-40 sales representatives. Before I took over, my district was a failing district and a bottom performer. I led
the team to the #1 top performing district in the company in 2019. I use my prior knowledge and skills I’ve learned through my education to
create an effective and long lasting customer relationship with all of my clients as well as excite consumers about the product I am selling.
“

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Maverick Brand Archetype - Kaye Putnam: Psychology
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www.kayeputnam.com/brandality-archetype-maverick/
Mitchell, T. (2020). Tevin Mitchell LinkedIn Profile.
Retrieved April 25, 2020, from https://
www.linkedin.com/in/tevin-mitchell-886479a1/
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(n.d.) Retrieved April 24, 2020, from https://
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