Personal Brand Exploration for Full Sail University by Savannah Williams

1. PERSONAL BRAND EXPLORATION
Savannah Williams
Project & Portfolio I: Week 3
September 22, 2019

2. The middle child of the family,
Savannah Williams grew up in a small
town outside of Mayfield, Kentucky,
which shaped her “big city dream”
ethics and principles. She’s been
different than her peers her entire life
and has had a dream to create content
for Journeys. After working for the
company for 6 years, Savannah
enrolled in the Internet Marketing
program at Full Sail University where
she’s focused on developing digital
marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Social Media Coordinator
• Brand Manager
The Girl Next Door Archetype -
producing brand stories that
transform lives by highlighting
manifested dreams. Using industry
trends and defining new ones to
fascinate audiences and inspire
them to buy the products.
Digital Marketing positions for creating content on
social media channels

4. • DEMOGRAPHICS: 60% Female, 25-35
years old, Predominately White, Single,
Some College Experience, Located in
Nashville, TN.
• PSYCHOGRAPHICS: Enjoys sports and
doing outdoor activities, spends free
time hanging with friends, outgoing
lifestyles and opinions, regularly attends
concert series.
• IDEAL AUDIENCE MEMBERS: Natalie
Bisignano, Content Marketing (JYS),
Adam Sloan, Marketing Manager (JYS),
Kari Irons, Senior Marketing Manager
(JYS)
Recruiters & Hiring Managers at Journeys
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Journeys.
‣ Connect with, and send a follow up
promotional email to, 5 Journeys team
members on LinkedIn by December 31, 2021.
Mid Term: (2025)
• Lead a successful digital marketing campaign
aimed at expanding concert series attendance.
‣ Expand year-over-year Journeys event
attendance by 30% nationwide by December
31, 2025.
Long Term: (2040)
• Establish a social media channel for Journeys that
helps aspiring artists to join concert series.
• Create a strong platform that is visited and shared
by millions across the world.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIR ED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. To create content that tells a story
and inspires others to join the
movement or cause for a company’s
growth.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years retail experience with
Journeys
• 1.5 years in social media
marketing for Journeys
Education:
• High School graduate, Graves County High School 2012
• Internet Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• +$100K increase within 6 mo. at
store #1637
• Audit Certification for Journeys
• Audit Excellence with Journeys

9. COMPETITION
Ariel Hernandez
Industry Experience:
• ~13 years of marketing
experience, 1 year as a
marketing manager at
Journeys
Education:
• Digital Marketing, B.A.
• Graphic Design, A.D.
Skills and Proficiencies:
• Ticket Sales
• Live Events
• Event Planning
• Knowledge of Company
Savannah Williams
Industry Experience:
• 1.5 years social media marketing
for Journeys
Education:
• Current student enrolled in Internet
Marketing, B.S. at Full Sail University
Leadership Experience:
• Journeys Retail Store Manager
Skills and Proficiencies:
• Social Media Marketing
• Adobe Creative Suite
• Public Speaking
• Knowledge of Company
Leadership Experience:
• Journeys Retail Store Manager
• Journeys Marketing Coordinator
• Journeys Marketing Account Coordinator

10. BRAND POSITION
Creating fresh and inspiring content
for all social media platforms with a
story behind each post.
SAVANNAH WILLIAMS

11. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking someone with 12+ years with
Journeys and creating social media content
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• Become proficient in adobe software and
photoshop
Soft Skills
• Become distinguished in
Wordpress

12. REFERENCES
https://www.linkedin.com/in/ariel-hernandez-
a73066b8/
https://www.onetonline.org/find/quick?
s=content+creator
https://www.linkedin.com/company/journeys/