Passive tech and targeted ads

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Nakul Jain

Marketing

What is Passive
Technology?
- Low User Involvement
- Users Cannot Tangibly Identify
Passive Technology
- No Direct Interaction With
Users

- Users Are Not Immediately
Aware Of It

Foursquare
- Check-in App
- Share Pictures, Reviews and Comments
- New Passive Technology

- Location-Based Information
- Utilize signals from GPS, Wi-Fi and
Cell Towers
- No Check-In Required

What can it offer?
- Targeted Marketing
- Location Based Services
- Data Collection
- Internet of Things

http://www.youtube.com/watch?v=al8fHFF_aVg



Eliminates Wasted Advertising



Reach out at the right time and right place to the right
customers



Helps understand Customers Better



Restaurants



Retailers



Integration with other channels of advertising



Customer Tracking



Privacy Concerns



Too much intervention



Tracks without complete information (Children)

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