Netmera Mobile App Engagement and Push Notification Platform

Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools. In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.

Cross-channel User Engagement and How Tokopedia Does It Right

This document discusses how Tokopedia, an Indonesian e-commerce platform, improved user engagement and retention through cross-channel messaging. It highlights the challenges of high user churn in mobile apps. Tokopedia used behavioral targeting and automated journeys from MoEngage to engage new users across channels like push, email, and ads. This multi-channel onboarding approach boosted first purchases by 20%, reduced cart abandonment by 72%, and improved one-month retention by 60%, demonstrating the effectiveness of seamless cross-channel experiences.

*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...

Nordeus implemented a multi-pronged user acquisition strategy for their Top Eleven mobile game that focused on building brand awareness, acquiring installs at scale, and optimizing for ROI. They launched a campaign with soccer star Jose Mourinho to raise awareness in key markets. This led to a 40% brand uplift and 60,000 app downloads in 6 weeks. They also optimized advertising on Google platforms like Play Store search ads, achieving 835% higher installs and positive ROI. Their next step was exporting the game globally by creating over 200 campaigns across 17 languages on search, display, and video formats.

3 Marketing Automation Strategies Reduce User Drop Off for EarlySalary

In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions. Learn the -- 1. Importance of marketing automation for a fintech 2. How marketing automation personalizes customer engagement 3. How personalized email engagement helped EarlySalry reduce user drop-off 4. 3 strategies you can utilize to reduce user drop-offs

WEBINAR: Behavioral and demographic segmentation how to make the right choice...

Customer experience and personalization can make or break an online business today. In this webinar, we'll touch upon the two most-popular customer segmentation methods - demographics and behavior. Join Krishnan V R, Performance Marketer with Zoomcar, India's most popular self-drive rental company, and Yash Reddy, VP of Global Sales at MoEngage Inc, as they discuss how each of these segmentation methods work, examples, and understand which tactic to use when. YOU'LL LEARN: 1) Definitions- What is behavioral and demographic segmentation, the differences and the process. 2) How it works- How both types of segmentation processes work, where and how. How app marketers can benefit from them for better targeting and higher engagement. 3) Custom segmentation- How to customize segments, the benefits and why you should consider customizing your segments.

A journey of monetization in apps

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This document discusses app monetization strategies and dispels common myths. It covers: 1) Facts about monetization that contradict myths such as ads always bothering users and IAP being the only strategy. Only 2.3% of mobile gamers spend and 97% of users do not spend on apps. 2) Current practices like seamless native ads that improved CTR and CPM for some apps. Rewarded ads that can benefit users, advertisers and publishers if implemented well. 3) The future of smarter monetization like custom audiences, understanding each user's value, and segmentation to increase monetization by 500% in one case. Diversifying strategies, optimal ads experience, and

MoEngage: Next Generation Marketing Cloud

MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning. Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based. MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands. They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.

Customer Lifecycle Management in 2019 and Beyond

For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant. With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.

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The document summarizes key lessons from a 3-day masterclass on monetization. It discusses frameworks for analyzing user behavior like RFM analysis and lifecycles. It also covers optimizing user journeys through funnels, segmentation, and testing engagement campaigns. The goal is to understand user patterns to increase retention, engagement, and monetization through personalized automated campaigns.

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Helpchat achieves up to 34% open rates for email campaigns.

Helpchat used MoEngage's email capabilities to achieve open rates of up to 34% for their email campaigns. This helped them engage inactive users and onboard new users. Helpchat sent segmented emails at different points of the user journey such as onboarding emails, activation emails, and emails targeted at inactive users. They also sent emails to users who uninstalled the app within one day to get feedback and request them to reinstall. This resulted in up to 34% of uninstalled users engaging with the email.

Using App Inbox to build a high ROI engagement strategy

Push notifications and in-app messages disappear immediately once the user dismisses them and there is no way for a user to go back and revisit them. App Inbox is a new feature update from CleverTap which allows users the option to snooze notifications until they are ready to go back to the app and engage with your brand again. Users can access messages again, anytime – making it an ideal channel for messages that need to stick around. It is also a great way to reach users who have opted out of push notifications so that they can read your message at their convenience.

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Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 2:50pm - 3:10pm The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach. Cody Ryan, Senior Manager, User Retention @ Ibotta

Introduction to AD fresca

This document summarizes an integrated mobile marketing solution called AdFresca that helps mobile app publishers increase user retention more easily and effectively. It tracks user behavior across acquisition, retention, and monetization and allows targeted messaging. Key features include free user analysis, user targeting, conversion tracking, and localized assets. It is a software-as-a-service model that complements ad networks and removes the need for developers or operations teams. Pricing is on a pay-per-transaction basis with free and enterprise plans also available.

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This document outlines a strategy for developing a consultancy app. It will provide consultancy advice to users through a simple online platform. The goal is to earn revenue from app downloads and consultancy fees. The strategy involves targeting business owners, entrepreneurs and investors as customers. Tactics will include offering free trials, cashback incentives and digital marketing. The implementation plan is to develop the app, ensure efficient data services, and maintain good relationships with collaborators.

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MeGusta is a loyalty app that allows users to earn points for time spent at venues using WiFi and redeem those points for offers. The app tracks check-ins and check-outs, works across all enabled devices, and features a point collection and redemption system with social interaction. Users earn 1 point per 5 minutes and can redeem their own points or points from other venues. This benefits customers by bringing in new and loyal customers, providing marketing feedback, and offering free advertising targeted to specific audiences. The business model is free for users and venues with paid premium plans for customers. Marketing will focus on social media, blogs, and approaching technology and venue companies.

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The document compares mobile apps and websites for small businesses. A survey found that 73% of small businesses reported a higher return on investment from mobile apps than mobile websites. Additional survey results showed that customers prefer apps over mobile websites and apps are better for customer loyalty, repeat customers, and driving new customers. However, the document concludes that both mobile apps and mobile websites are important for small business mobile marketing strategies.

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Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:40am - 11:00am 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound

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The document discusses the Lean Startup methodology for startups. It explains that Lean Startup is best for startups where both the problem and solution are unknown, unlike Waterfall or Agile Development which assume some level of knowledge. Lean Startup advocates for building Minimum Viable Products and getting quick feedback through short iterations, in order to eliminate waste and focus on learning what customers want. The document provides tips for Lean Startups such as failing fast if something isn't working and eliminating waste.

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Mobile Application Engagement

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This document discusses mobile application engagement and customer loyalty. It is presented by Ahmet Başaran, founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. The document discusses how mobile apps and push notifications can be used to engage customers, provide personalized messages and offers, and increase customer loyalty and sales. It provides tips and case studies on how to effectively target customers based on their behaviors and location.

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A journey of monetization in apps

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Engagement, Retention and Monetization : Using advanced analytics for new mon...

What's the Best KPI for Mobile App Growth?

Helpchat achieves up to 34% open rates for email campaigns.

Using App Inbox to build a high ROI engagement strategy

MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...

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2017 ABA Cultivating Customer Relationship with Mobile Technology

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Me gusta presentation final ennovation

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MAU Vegas 2016 — Retention is Every App's Game to Lose

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Ahmet Başaran is the co-founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. He has over 20 years of experience in the software industry working on telecom projects involving SMS, MMS, and mobile apps. Netmera's platform uses push notifications, in-app messages, and beacons to engage over 10 million mobile device users based on their behaviors, preferences, location, and other attributes. The platform enables location-based and personalized messaging that drives higher app usage, purchases, and loyalty. Ahmet discusses how mobile engagement can be used for sales promotions, customer service, gamification, and other use cases.

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The document discusses how software companies can use anonymous usage data and in-app messaging to better engage with users. It provides examples of how contextual, timed messages within an application can encourage feature usage, accelerate adoption, and increase conversions. While email is an option, in-app messages have advantages like perfect timing, user attention, and no spam issues. Best practices include personalizing messages, testing different options, and using a closed-loop system where analytics feeds messaging improvements. The goal is to educate and assist users through relevant, non-intrusive engagement within the software interface.

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The document discusses how customer engagement has changed in a mobile-first world with overabundance of choice and eroding user loyalty. It promotes a mobile engagement platform that helps manage programmatic mobile campaigns, personalize unique messaging, boost user retention, and monetize through increased visits and upsells. The platform provides real-time insights, push notifications, in-app messaging, data protection, and easy integration. It also details various campaign opportunities, benefits, keys to success, and pricing for the mobile engagement platform.

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Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation. What you will learn: - Why is an audience segmentation strategy necessary? - What events to track to segment your app’s audience - How to optimize your retargeting campaigns with audience segmentation - Some practical segmentation examples You can find the full video here: https://youtu.be/XYKGL9Btfm0

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This document discusses the challenges of mobile app marketing and how Fiksu provides an integrated solution. In 3 sentences: Fiksu offers a cohesive platform that aggregates traffic from multiple sources, provides tracking and attribution across networks, and uses data and algorithms to optimize mobile app marketing campaigns and generate large volumes of loyal users in a cost-effective manner. The document outlines marketing challenges, the fragmented mobile ecosystem, and how Fiksu's turnkey solution addresses the entire mobile app marketing workflow to help clients achieve success.

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The document discusses bringing native and programmatic advertising together. It provides an overview of native ad formats and how they are seen as less intrusive than banners. It discusses how programmatic buying through real-time bidding can help target native ads using mobile data and audiences. Best practices for buying native ads programmatically include selecting a demand-side platform, meeting Open RTB 2.3 standards, defining key performance indicators, and choosing an attribution partner focused on mobile. Q&A follows on using the InMobi exchange and Adelphic as programmatic solutions.

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