Browzring is an advertising platform that aggregates internet cafe users. It provides free cafe management software to cafe owners in exchange for sharing ad revenue. Browzring displays ads on the desktop interface that users see upon logging into networked computers at cafes. It has over 2 million monthly users that are young, educated early tech adopters. This provides advertisers access to a large, targeted online audience at internet cafes, which are a primary access point for many Indians to go online. Browzring offers accurate reporting and the ability to target ads geographically to cafes.

1. An Innovative Ad PlatformBrowzring Technologies India Private LtdVisit Us: www.browzring.com | Write Us: reachus@browzring.com

2. Browzring – IntroductionAbout Us, Innovation

3. Browzring – About UsBrowzring a start-up backed by NRI technocrats

4. We have our development centers in Tamilnadu & USA.

5. Browzring is a cafe management software that is specially developed to tap the growing online market.

6. Browzring aggregates Internet cafe audience in to a unique platform by providing cyber café management system to cafe owners free of cost

7. Browzring strives to build an eco system in cyber cafes by integrating: the café owner, user and advertiser

8. Shares ad revenue with café owners,

9. validates each cafe user while registering thus providing security, provides nationwide roaming access to registered users.

10. Provides an advertising platform to reach the online audience at the gatewayBrowzring - InnovationBrowzring is an active desktop application that forms the default interface through which user’s access internet. It is a fully automated ad platform that enables advertisers to connect with consumers Browzring replaces desktop wallpaper with Browzring active desktop to display advertisement.Refresh, F5 & desktop properties have been disabled to meter genuine impressions.

11. Cyber CafesA prime access point

12. Cyber Cafes, a prime access point In India, around 38% of online users access the internet from a cyber cafeThere are 2.18 Lac cyber cafes in India, The IAMAI and IMRB report also state that the number of cyber cafes, will grow to 2.6 Lac by 2010*55.5 million Indians use internet daily for informational, entertainment and networking needs. 20 million of the net users use internet cafés as prime point for accessing the Internet*Cyber cafes form a prime point of access for Indians online, Browzring provides a great medium to reach them* Source: I Cube study 2008, jointly published by IAMAI and IMRB International.

13. Cafe audienceYoung, mobile, educated, opinion makers, and early adaptors

14. Snapshot of target audienceAge90% of the audience is in the age bracket of 15 to 3550% of the audience accessing Cyber Café belong to SEC A More than 75% of the audience to SEC AB OwnershipNearly 60 % takes decision for buying Household durables.91% of Café audience own a Mobile Phone80% of Cafe audience own a 2 Wheeler Education/employment More than 40% of the audience in Cyber Cafes are EmployedAll users are either in school/college or have completed a basic college degreePrime InfluencersMore than 70% of audience take decision for buying electronic appliances

15. Browzring Audience DeliveryGenuine & Classified Users

16. Genuine usersBrowzring enabled PCs can be accessed only by registered users User registration is done with their mobile number validation, hence every user is verified & genuine.Classified user baseBrowzring users database are classified by age, gender and postal code wiseReach the desired audience: segmented based on their profile

17. Browzring AdvantageDelivering value online

18. “We believe, Pushing a message at a customer when it has not been requested and when the consumer is in the midst of something else on the net, may fail”

19. The Browzring AdvantageAdvertising at the gateway, when prospects access the net, Browzring desktop will be the default gateway after an successful loginOn engagement with the brand, when initial interest triggered, a deeper search of the brands is only clicks away.Cannot be benchmarked against any other medium online or traditionalWith Lowered guards, brand message delivery is well received and response is higherReceptivity to brand messaging is much higherAudience delivery is uniquePossible to host innovative campaignsPossibility to deliver unique significant audiences to advertisersInherent strengths of medium deliver higher CTR as compared to other Online

20. Unmatched benefits to advertisers100% Geographical Targeting, Zero wastage, Great Value for Money, IAB Standards

21. 100% Geographical Targeting (Postal PINCODE based). Identify a visitor’s specific geographic location and deliver targeted, location specific campaigns.Accurate audience metricsOnly one Impression from one user login, Refresh, F5 & desktop properties have been disabled to meter genuine impressions.Zero wastagewe strictly adhere IAB standards (Valid click, page 7) in recording Clicks on click based campaigns – Our sophisticated ad server counts only one click from one valid user login.MessageDynamicsCapacity to host multiple banners under one campaign with multiple links to landGreat Value for MoneyBy providing Pay-per-performance pricing options: CPM, CPC and customised creative campaignsChoice of positions-Desktop, Floater & User home pageEasy Campaign Management &Reporting: A real time, state of the art and easy to use interface for hosting and monitoring the campaigns

22. A Demo Of How Browzring WorksLogin, Ad display & Layout

23. New user registration & Login

24. Browzring Login Screen

25. Mobile number as login ID & Password required to login