SAM = Socialising Around Media. SAM develops a Social Media delivery platform based on 2nd Screen and Content Syndication. What is SAM’s innovation? Instead of users reaching for media-related content, it is the content that finds the users 2nd Screen through SAM's syndication approach.

1. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium
Context Awareness
Dialogue Systems
Content
Syndication
Digital Marketing
Innovation Mashups
and Widgets Social
Media
Interactive Media
Opinion Mining Second
Screen Voice Recognition
Socialising Around Media
Context Awareness
Dialogue Systems
Content
Syndication
Digital Marketing
Innovation Mashups
and Widgets Social
Media
Interactive Media
Opinion Mining Second
Screen Voice Recognition

2. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium
SAM will deliver
 Advanced federated social media delivery platform
based on content syndication techniques
 Dynamic media context-centric social
communities based on the use of media and
companion screens
 Advanced feedback
 Standardised asset
description for multi-
channel syndication.

3. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium
DigitalMarketing
Content Syndication
Social Media
PRODUCTION
Contextual Content
Discovery and
Delivery
Multi-device
PROSUMPTION
FEEDBACK
Context-Centric
Social
Communities
Voice recognition
Social Mining
Sentiment
Analysis
Assets
Marketplace
Assets format and
Characterisation

4. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium
2nd Screen: $8.9B by 2018
Digital Marketing: $77 Billion in 2016
Social networks: 1.858.450.660 Users
A good mix

5. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium 5
Summarising
 User:
 A richer media prosumption experience
 Data reaches the user in the context
 Content providers:
 New ways of monetisation and audience retention
 Better feedback including qualitative
 A good opportunity for software providers
 Aligned and innovating in 3 major on growing markets

6. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium
Project partners & where to find us
www.socialisingaroundmedia.com
6
The SAM project
”The research leading to these results has received funding from the European Union Seventh
Framework Programme under grant agreement #611312. The positions expressed are those of the
authors and do not necessarily reflect the views of the European Commission”