CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019. Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution. Here are a few topics that really grabbed our attention: Every Business Must Convert, Retain, and Grow Any business journey can simply be divided into three steps: Convert Retain Grow If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates. For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads. Businesses are commonly confused when it comes to acquisition and retention. Check out this SlideShare to know more.

1. Convert, Retain, and Grow Your
Mobile Users
Almitra Karnik
Head of Marketing, CleverTap

2. FACT: IT’S ALL ABOUT RETENTION
User Retention refers to the ability of a company or product to retain its users over some specified period. High retention means customers of the business tend to
return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely

3. THE LEAKY BUCKET
PROBLEM IS REAL
Average User Retention
for Mobile Apps
%UsersStillActive
Days Since App Install
Source: Quettra, Andrew Chen
of users are lost
in the first 3 months
90%

4. THE REWARDS ARE WORTH IT

5. DIFFERENCE BETWEEN
WINNING & LOSING
67%
more revenue is what you
can expect from a repeat
customer compared to a
new customer
- INC
25x
more expensive to acquire
a new customer instead of
retaining your existing
base
- Harvard Business Review
75%
increase in profits you
can expect by increasing
your customer retention
rate by just 5%
- Bain & Company

6. Media &
Entertainment
Finance
Messaging &
Communication
Education
Media &
Entertainment
Food & Drink
Travel &
Hospitality
eCommerce
Health &
Fitness
EVERY INDUSTRY IS SHIFTING

7. 91%
Retention Rate
90 million customers
watch 120 million hours
of content everyday
80%
Retention Rate
Available in 65 countries.
Also 89% retention rate
for its driver app
30%
M6 Retention Rate
Retention rate to purchases.
Also 17% YoY growth.
THE BEST CONSUMER COMPANIES
IN THE WORLD ARE FOCUSED
ON USER RETENTION

8. WHAT DOES IT TAKE?

9. o Analytics platform
independent from
Marketing Automation
o Different Marketing
Automation tools per
channel
o Independent AB Testing
ELIMINATE
USER DATA
SILOS
1
LEVERAGE
AI-BASED
MARTECH
2
o Use insights based on
reality not just logic
o Run in true real-time to
engage based on context
o Understand WHY, not just
WHAT
o Engage at scale
3
ADOPT AN
EXPERIMENTATION
MINDSET
If you double the number of
experiments you do per year
you are going to double your
effectivity
– Jeff Bezos

10. CHOOSING YOUR MARTECH PLATFORM
Use behavioral,
psychographic, and RFM
insights to segment and
engage using right message
based on intent, not just logic
AI-Based Analytics,
Segmentation, Engagement
Bring all data together in a
single view to measure and
understand engagement
360o Customer
Data Platform
Connect with your users in
the preferred messaging
channel to maximize
engagement
Omni-Channel
Engagement

11. USER SEGMENTATION STRATEGIES
RFM Based
o Recency & Frequency of
use
o 10 distinct segments
o Champions/ Loyal users
vs. At Risk or Hibernating
users
o Awareness
o Interest
o Converted
AIC Framework
o Most Likely
o Moderately Likely
o Least Likely
Intent Based

12. IT’S A NEW WAY OF THINKING
A Unified Solution for User Retention
MOBILE & WEB
ANALYTICS
CRM / CDP
PLATFORM
MARKETING
AUTOMATION
OMNICHANNEL
MARKETING AUTOMATION
REALTIME ANALYTICS
& INSIGHTS
NATIVE UI
EXPERIENCES
AUTOMATED
USER SEGMENTATION
AB TESTING
OLD VS.

13. PROVEN ACROSS INDUSTRIES
Helping Consumer Brands Retain their Users for Life
FINANCE
FOOD & DRINK
MEDIA & ENTERTAINMENT
TRAVEL & HOSPITALITY
1.5 Billion
Unique Devices Reached
150 Billion
User Data Points per Month
8000
Customers Globally
80 Billion
Messages Sent per Month
TELECOM ECOMMERCE

14. Improving User Retention
for a Record Breaking
10.3M Concurrent Users
CTRs using data
based insights
from Pivots
3X
Higher Average
Watch Time per
session
12%
• RFM Based Segmentation
• User Retention Cohorts
• Flows
SOLUTIONS

15. 5x More Cross-Sells with
Personalized Omnichannel
Marketing Campaigns
Higher Cross-Sells
5X
Increase in
Monetization
10%
• Journeys
• RFM Segmentation
• Cohort Analysis
SOLUTIONS

16. Retaining 5x More Customers
with Advanced User Insights
More users retained
with an improved
onboarding flow for
new users
5X
Inactive and churned
users re-engaged with
personalized
campaigns
70%
• User Activation & Retention
• Brand Recall
• Marketing Automation
SOLUTIONS

17. Rapid Growth & CLTV
Driven by RFM Based
Automated Segmentation
Higher Revenue and
LTV with RFM based
segmentation and
engagement campaigns
7%
Higher Engagement
with Onboarding
Campaigns on
CleverTap journeys
5%
• RFM Based Segmentation
• Personalized at Scale
• Journeys
SOLUTIONS

18. Maximizing Conversion Rates
with micro Segmentation and
detailed User Insights
Higher conversion rates
with Campaign A/B
testing and system
control testing
4X
Higher Engagement
with Onboarding
Campaigns on
CleverTap journeys
43%
• Real-Time User Insights
• RFM Based Segmentation
• A/B Testing & Control Testing
SOLUTIONS

19. NEXT STEPS
#startYourStory