Discover the essential strategies for building a strong personal brand on LinkedIn with our "Ultimate Guide to Personal Branding on LinkedIn." This guide is designed for aspiring thought leaders who want to enhance their presence, build credibility, and expand their professional network. Learn how to create authentic content, engage meaningfully with your audience, and leverage LinkedIn's tools to increase your visibility and opportunities. Whether you want to establish your expertise or connect with industry leaders, this guide provides actionable insights to help you succeed on LinkedIn.

1. Ultimate Guide to Personal
Branding on LinkedIn

2. Today's Agenda
Key objectives:
1. What's in it for me?
2. How does "it" work?
3. Roadmap to success
4.Q&A
2

3. Why is LinkedIn so
important?
» LinkedIn has over 1 billion
members in over 200 countries.
» There are over 67 million registered
companies on the platform.
» HubSpot found that LinkedIn
is 277% more e
ff
ective at lead gen
than Facebook and Twitter.
3

4. First build trust &
credibility
Building trust is crucial.
Trust grows through consistent,
genuine interactions.
It can erode if not nurtured, especially
with negative experiences or poor
communication.
4
What's in it
for me?
✓ Know
✓ Like
✓ Trust

5. What are personal
brands?
Your personal brand re
fl
ects your
expertise, background, and vision.
It's what distinguishes you in your
fi
eld.
5

6. Building a strong
professional
network
LinkedIn connects you with like-
minded professionals.
A strong personal brand fosters
meaningful connections, leading to
opportunities and collaborations.
6

7. What makes a
good personal
brand?
Your personal brand should re
fl
ect
your true skills, values, and interests.
Authenticity is key – be genuine and
highlight your unique qualities.
7

8. Increasing
visibility and
opportunities
A strong personal brand boosts your
visibility on LinkedIn.
This opens doors to new opportunities
and career growth.
8

9. How "Dark Social"
works
A simple term used by marketers to
describe visitors that comes from
popular modern distribution channels
when it's di
ffi
cult to accurately track.
These are places where B2B buyers
are highly active, but the company will
not have direct visibility of the impact.
Remember, the whole is greater than
the sum of its parts.
9

10. Social Selling
Index (SSI)
Before we get started, go ahead and
check your pro
fi
le’s Social Selling
Index (SSI).
This is your lagging indicator, the aim
is to get your pro
fi
le into the top 1%
for your Industry SSI rank and
Network SSI rank.
Take note of this and check back each
quarter to assess your progress.
10
Check my SSI

11. Where do I start?

12. Roadmap
1. Update Your LinkedIn Pro
fi
le
2. Find & Follow Creators
3. Discussion-Worthy Comments
4. Start Getting More Followers
5. Endless Content Ideas
6. Write Scroll Stopping Hooks
7. Creating Content Like a Pro
8. Know Your Hashtags
9. LinkedIn Posting Tips & Tricks
10. Scheduling Posts
11. Social Media Schedule
12. Social Selling
12

13. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
13

14. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
14

15. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
15

16. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
16

17. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
17

18. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
18

19. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
19

20. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
20

21. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
21

22. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
22

23. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
23

24. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
24

25. Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
25

26. Let's Talk
Schedule a Call