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Ultimate Guide to Personal
Branding on LinkedIn
Today's Agenda
Key objectives:
1. What's in it for me?
2. How does "it" work?
3. Roadmap to success
4.Q&A
2
Why is LinkedIn so
important?
» LinkedIn has over 1 billion
members in over 200 countries.
» There are over 67 million registered
companies on the platform.
» HubSpot found that LinkedIn
is 277% more e
ff
ective at lead gen
than Facebook and Twitter.
3
First build trust &
credibility
Building trust is crucial.
Trust grows through consistent,
genuine interactions.
It can erode if not nurtured, especially
with negative experiences or poor
communication.
4
What's in it
for me?
✓ Know
✓ Like
✓ Trust
What are personal
brands?
Your personal brand re
fl
ects your
expertise, background, and vision.
It's what distinguishes you in your
fi
eld.
5
Building a strong
professional
network
LinkedIn connects you with like-
minded professionals.
A strong personal brand fosters
meaningful connections, leading to
opportunities and collaborations.
6
What makes a
good personal
brand?
Your personal brand should re
fl
ect
your true skills, values, and interests.
Authenticity is key – be genuine and
highlight your unique qualities.
7
Increasing
visibility and
opportunities
A strong personal brand boosts your
visibility on LinkedIn.
This opens doors to new opportunities
and career growth.
8
How "Dark Social"
works
A simple term used by marketers to
describe visitors that comes from
popular modern distribution channels
when it's di
ffi
cult to accurately track.
These are places where B2B buyers
are highly active, but the company will
not have direct visibility of the impact.
Remember, the whole is greater than
the sum of its parts.
9
Social Selling
Index (SSI)
Before we get started, go ahead and
check your pro
fi
le’s Social Selling
Index (SSI).
This is your lagging indicator, the aim
is to get your pro
fi
le into the top 1%
for your Industry SSI rank and
Network SSI rank.
Take note of this and check back each
quarter to assess your progress.
10
Check my SSI
Where do I start?
Roadmap
1. Update Your LinkedIn Pro
fi
le
2. Find & Follow Creators
3. Discussion-Worthy Comments
4. Start Getting More Followers
5. Endless Content Ideas
6. Write Scroll Stopping Hooks
7. Creating Content Like a Pro
8. Know Your Hashtags
9. LinkedIn Posting Tips & Tricks
10. Scheduling Posts
11. Social Media Schedule
12. Social Selling
12
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
13
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
14
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
15
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
16
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
17
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
18
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
19
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
20
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
21
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
22
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
23
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
24
Update Your
LinkedIn Pro
fi
le
» Pro
fi
le Photo
» Headline
» Banner Image
» Featured section
» About Section
» Contact Information
» Website Information
» Check Your Visibility
» Enable Creator Mode
» Edit your Custom LinkedIn URL
» Add a Spoken Introduction
» Topics (optional)
» LinkedIn Pro
fi
le Video (Optional)
25
Let's Talk
Schedule a Call

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Ultimate Guide to Personal Branding on LinkedIn.pdf

  • 1. Ultimate Guide to Personal Branding on LinkedIn
  • 2. Today's Agenda Key objectives: 1. What's in it for me? 2. How does "it" work? 3. Roadmap to success 4.Q&A 2
  • 3. Why is LinkedIn so important? » LinkedIn has over 1 billion members in over 200 countries. » There are over 67 million registered companies on the platform. » HubSpot found that LinkedIn is 277% more e ff ective at lead gen than Facebook and Twitter. 3
  • 4. First build trust & credibility Building trust is crucial. Trust grows through consistent, genuine interactions. It can erode if not nurtured, especially with negative experiences or poor communication. 4 What's in it for me? ✓ Know ✓ Like ✓ Trust
  • 5. What are personal brands? Your personal brand re fl ects your expertise, background, and vision. It's what distinguishes you in your fi eld. 5
  • 6. Building a strong professional network LinkedIn connects you with like- minded professionals. A strong personal brand fosters meaningful connections, leading to opportunities and collaborations. 6
  • 7. What makes a good personal brand? Your personal brand should re fl ect your true skills, values, and interests. Authenticity is key – be genuine and highlight your unique qualities. 7
  • 8. Increasing visibility and opportunities A strong personal brand boosts your visibility on LinkedIn. This opens doors to new opportunities and career growth. 8
  • 9. How "Dark Social" works A simple term used by marketers to describe visitors that comes from popular modern distribution channels when it's di ffi cult to accurately track. These are places where B2B buyers are highly active, but the company will not have direct visibility of the impact. Remember, the whole is greater than the sum of its parts. 9
  • 10. Social Selling Index (SSI) Before we get started, go ahead and check your pro fi le’s Social Selling Index (SSI). This is your lagging indicator, the aim is to get your pro fi le into the top 1% for your Industry SSI rank and Network SSI rank. Take note of this and check back each quarter to assess your progress. 10 Check my SSI
  • 11. Where do I start?
  • 12. Roadmap 1. Update Your LinkedIn Pro fi le 2. Find & Follow Creators 3. Discussion-Worthy Comments 4. Start Getting More Followers 5. Endless Content Ideas 6. Write Scroll Stopping Hooks 7. Creating Content Like a Pro 8. Know Your Hashtags 9. LinkedIn Posting Tips & Tricks 10. Scheduling Posts 11. Social Media Schedule 12. Social Selling 12
  • 13. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 13
  • 14. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 14
  • 15. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 15
  • 16. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 16
  • 17. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 17
  • 18. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 18
  • 19. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 19
  • 20. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 20
  • 21. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 21
  • 22. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 22
  • 23. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 23
  • 24. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 24
  • 25. Update Your LinkedIn Pro fi le » Pro fi le Photo » Headline » Banner Image » Featured section » About Section » Contact Information » Website Information » Check Your Visibility » Enable Creator Mode » Edit your Custom LinkedIn URL » Add a Spoken Introduction » Topics (optional) » LinkedIn Pro fi le Video (Optional) 25