Nordeus implemented a multi-pronged user acquisition strategy for their Top Eleven mobile game that focused on building brand awareness, acquiring installs at scale, and optimizing for ROI. They launched a campaign with soccer star Jose Mourinho to raise awareness in key markets. This led to a 40% brand uplift and 60,000 app downloads in 6 weeks. They also optimized advertising on Google platforms like Play Store search ads, achieving 835% higher installs and positive ROI. Their next step was exporting the game globally by creating over 200 campaigns across 17 languages on search, display, and video formats.
Maintaining A Profitable User Acquisition Strategy | Patrick WithamJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Patrick Witham will cover the pertinent pieces to a successful user acquisition strategy. Regardless of whether you're spending 10K or 10M a month these strategies will dive into everything from LTV investment to creative optimization and help grow your user acquisition strategy to its limits.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Maintaining A Profitable User Acquisition Strategy | Patrick WithamJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Patrick Witham will cover the pertinent pieces to a successful user acquisition strategy. Regardless of whether you're spending 10K or 10M a month these strategies will dive into everything from LTV investment to creative optimization and help grow your user acquisition strategy to its limits.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Learn how to increase user engagement and app retention for your app. Mobile marketing and app promotion tips from Sunil Thomas, CEO for Clevertap & Gary Yentin, CEO for App Promo in this exclusive seminar in Toronto, Canada.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
7 of the Best Examples of App GamificationCleverTap
Gamification is a powerful tool to acquire, engage, and retain users. In fact, gamification boosts engagement by one third, with online commenting rising by 13%, social media sharing by 22%, and content discovery by 68%.
With millions of apps available to users, building an app that sticks needs more than just a great product. It needs a great user experience. Even simple rewards like discount codes or digital badges can be effective motivators for users to complete a task, make a purchase, or share your app.
To find inspiration for your gamification strategy, this slideshare will help you learn what tactics successful apps are using to hook users.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee
Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Learn how to increase user engagement and app retention for your app. Mobile marketing and app promotion tips from Sunil Thomas, CEO for Clevertap & Gary Yentin, CEO for App Promo in this exclusive seminar in Toronto, Canada.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
7 of the Best Examples of App GamificationCleverTap
Gamification is a powerful tool to acquire, engage, and retain users. In fact, gamification boosts engagement by one third, with online commenting rising by 13%, social media sharing by 22%, and content discovery by 68%.
With millions of apps available to users, building an app that sticks needs more than just a great product. It needs a great user experience. Even simple rewards like discount codes or digital badges can be effective motivators for users to complete a task, make a purchase, or share your app.
To find inspiration for your gamification strategy, this slideshare will help you learn what tactics successful apps are using to hook users.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee
To maximize the success of your app, it is vitally important that a thoughtful marketing strategy be put in place. Here, we explore effective tactics for developing Android applications from scratch - with particular reference to mobile app development services.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Social Application Development StrategyWendy Troupe
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
Similar to App User Acquisition Strategy Best Practice – Top Eleven (20)
The art of small steps, or how to make sound for games in conditions of war /...DevGAMM Conference
During a year of the war, our studio continues working and creating audio for video games. What helps us to stay productive and meet the deadlines under rocket attacks and blackouts? My short story is about choices and real steps which help us to adapt the mind and business to the new reality.
Breaking up with FMOD - Why we ended things and embraced Metasounds / Daniel ...DevGAMM Conference
Are you tired of being in a stagnant relationship with your game's audio system? Our team felt the same way, so we broke up with FMOD and started seeing Metasounds instead. We had to navigate some challenges during the transition, but we built custom editor scripts to automate certain processes, and we found that while FMOD made it easier to design sounds and music, Unreal provides fewer bugs. And while both Unreal Audio and Metasounds have their quirks, we decided to take matters into our own hands and build our own custom tools and features to make the workflow as efficient as we can.. Our bumpy journey from transitioning to Unreal Audio is not without any problems, but we feel like we are on the right track. We have the flexibility to create the sounds we want and take our game's audio to new heights. So if you're ready to break free from your boring audio engine, join us as we share our story of breaking up with FMOD and embracing the wacky world of Metasounds.
As "3D Audio" is rapidly becoming a sought out feature in games, it's no longer enough to just define a channel-based mix. The benefits of using Audio Objects quickly outshine having to squeeze all sounds into a fixed channel format, by delivering the best possible spatial precision no matter the output and can even be hardware accelerated with certain systems. In this talk, you'll get a quick introduction to the concept and benefits of Object-based Audio and then we'll go hands-on and create, edit and profile Audio Objects in Wwise.
Why indie developers should consider hyper-casual right now / Igor Gurenyov (...DevGAMM Conference
GameDev community has very mixed feeling about hyper-casual in general
Some admire it, majority don't understand and hates it
3 years ago it was really strange market filled with questionable people, low-quality projects and a lot of hype
Years have passed, industry matured, adequate business ethics established
And most important, this is not about mobile anymore!
Almost every publisher have PC (Steam) or Console department right now
They are porting successful mobile hits to our favourite platforms
Combine it with very fast passed and data driven production cycles, opportunity to try different staff on monthly or even weekly basis and you get perfect environment to apply your passion of making great games and predictable financial conditions
In this talk we'll cover the complexities of the AI/ML landscape and what that means for independent studios. We'll look at tools for image, text, video, and multimedia and how these tools could be used to help smaller studios stand out in a competitive landscape. We'll also explore the potential legal and ethical ramifications of utilizing these tools and provide a roadmap for how to navigate this tumultuous ocean of technology
Agility is the Key: Power Up Your GameDev Project Management with Agile Pract...DevGAMM Conference
Agile processes have been widely adopted in software development for over a decade, but their adoption in game development studios is relatively new. In this talk, Epam Management experts Ganna Ivanicheva and Boris Lesun will discuss the benefits of adopting Agile processes in game development studios, drawing from their expertise and industry research. They will also explore the similarities and differences between software and game development processes, and common pain points studios face. Additionally, the speakers will delve into the acceleration of game development processes due to the adoption of artificial intelligence (AI).
New PR Tech and AI Tools for 2023: A Game Changer for Outreach / Kirill Perev...DevGAMM Conference
This session is jam-packed with valuable info. Explore the software that will make your life easier in PR, sales and other forms of outreach. Discover the latest software tools for finding emails, tracking replies, scheduling demos, and more. Explore AI-powered writing technology that will elevate your messaging. Leave with a wealth of options and practical tips to streamline your workflow and boost productivity
Playable Ads - Revolutionizing mobile games advertising / Jakub Kukuryk (Popc...DevGAMM Conference
Explore the world of playable ads and their impact on mobile gaming advertising. In this presentation, I'll walk you through the pros and cons of playable ads, providing insight into how they perform and how they can be used to gain and retain users. I'll also walk you through the technical details of creating and testing playable ads, and provide tools and tips on how to maximize their impact.
Creative Collaboration: Managing an Art Team / Nastassia Radzivonava (Glera G...DevGAMM Conference
Does managing an art team differ from managing any other team?
This speech is based on personal experience in managing an art team. It is a story about forging and sustaining a healthy and trusting atmosphere that allows artistic growth. It is about a collaborative team culture, clear communication, professional development, and alignment with project goals.
Discover how focusing on these areas has allowed us to create a space where personal goals can help achieve the project goals.
From Local to Global: Unleashing the Power of Payments / Jan Kuhlmannn (Xsolla)DevGAMM Conference
Join Jan Kuhlmann, Marketing Manager for Europe at Xsolla, as he shares his expertise on taking your game to new heights. Discover the power of incorporating payments and direct-to-consumer strategies, and learn how to effectively connect with players globally. With Xsolla's fully customizable solutions, you'll have the tools to tailor your game to your players' specific needs, resulting in increased revenue and profitability.
Strategies and case studies to grow LTV in 2023 / Julia Iljuk (Balancy)DevGAMM Conference
While CPI is rising and monetization is getting harder, mobile developers explore ways to leverage the full potential of in-app purchases. This session uncovers how to stand the competition by maximizing your in-app revenue with LiveOps at any stage of the product. You will get practical steps and real-life case studies from Balancy’s work with mobile game studios.
Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...DevGAMM Conference
What will we talk about today? - What App Store Optimizationion - Main mistakes done in App Store Optimization - How to make ASO work for app succes - How to use keyword promotion in combination with ASO
How to increase wishlists & game sales from China? Growth marketing tactics &...DevGAMM Conference
Author draws from the experience of providing marketing services for 10 game development studios, the majority of which are PC developers. Presentation is divided into 3 parts: - Chinese social media & distribution platforms introduction - logic behind selected tactics - case study: games we worked on, actions taken & most effective practices
Turkish Gaming Industry and HR Insights / Mustafa Mert EFE (Zindhu)DevGAMM Conference
This time Zindhu's CEO will share more about Turkish gaming industry and its numbers. The salary ranges in Turkey, turn-over ratios, most popular reasons of turn-over and Game Studio insights diversified by genre, size and their performance
Building an Awesome Creative Team from Scratch, Capable of Scaling Up / Sasha...DevGAMM Conference
When scaling up creative production, one of the biggest headaches is ensuring consistent quality, managing a higher volume of iterations, onboarding and training new team members, and handling unexpected challenges. In this discussion, we will explore real-life case studies that provide strategies for streamlining the scaling process while prioritizing mental well-being and maintaining quality standards.
Seven Reasons Why Your LiveOps Is Not Performing / Alexander Devyaterikov (Be...DevGAMM Conference
Are you struggling with LiveOps and can't seem to figure out what's going wrong? You're not the only one. In this talk, Alexander Devyaterikov, a game producer at Belka Games, will dive into the seven most common reasons why LiveOps isn't working and provide practical solutions to overcome these challenges.
The Power of Game and Music Collaborations: Reaching and Engaging the Masses ...DevGAMM Conference
In this talk, we'll explore the power of music collaborations and how they can help reach and engage gameindustries’ audience. With music and games being among the most popular entertainments among the youthful demographic, so they make a perfect match. We'll share real-life examples of how games are using music collabs to captivate players and drive success. From game soundtracks to in-game events, we'll show how to use music to connect with audience in meaningful ways and turn it into essential tool for every developer and publisher.
Branded Content: How to overcome players' immunity to advertising / Alex Brod...DevGAMM Conference
Branded content is the ultimate tool for building strong emotional connections with players. Alex Brodsky will share success stories and explain how to extend and deepen game titles with compelling storytelling. Learn how to communicate with existing and potential audiences at a new level.
Resurrecting Chasm: The Rift - A Source-less Remastering Journey / Gennadii P...DevGAMM Conference
Discover the story behind the impressive remastering of Chasm: The Rift, originally developed by Ukrainian developer Action Forms. In this talk, we unravel the challenges of reverse engineering, asset restoration, and game mechanic reconstruction. Learn how our team breathed new life into this cult classic, overcoming the absence of the original source code to create a captivating modern gaming experience. Witness video game preservation in action, as we celebrate and cherish digital heritage.
How NOT to do showcase events: Behind the scenes of Midnight Show / Andrew Ko...DevGAMM Conference
In the end of 2022 we hosted Midnight Show, a cinematic showcase event with announcements of our new projects. But before we started the broadcast, it was almost 2 years of preparations and development, two weeks of filming and lots of mistakes we made during production of this show and projects that were announced. In this talk Andrew, original author, director and producer of Midnight Show, will tell about its history and what you definitely shouldn't do if you come up with idea to make your own showcase event.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteGoogle
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-pilot-review/
AI Pilot Review: Key Features
✅Deploy AI expert bots in Any Niche With Just A Click
✅With one keyword, generate complete funnels, websites, landing pages, and more.
✅More than 85 AI features are included in the AI pilot.
✅No setup or configuration; use your voice (like Siri) to do whatever you want.
✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It…
✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again.
✅ZERO Limits On Features Or Usages
✅Use Our AI-powered Traffic To Get Hundreds Of Customers
✅No Complicated Setup: Get Up And Running In 2 Minutes
✅99.99% Up-Time Guaranteed
✅30 Days Money-Back Guarantee
✅ZERO Upfront Cost
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Mind IT Systems
Healthcare providers often struggle with the complexities of chronic conditions and remote patient monitoring, as each patient requires personalized care and ongoing monitoring. Off-the-shelf solutions may not meet these diverse needs, leading to inefficiencies and gaps in care. It’s here, custom healthcare software offers a tailored solution, ensuring improved care and effectiveness.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
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5. Brand Awareness
Mobile App Relaunch with Jose Mourinho as the game ambassador
Goal: raising brand awareness on key markets with getting installs at scale
12. Adwords App User Acquisition Channels
Discovering
on Play
Searching
on Google.com
Engaging
with Apps
Surfing
the Web
Watching
on YouTube
Proprietary + Confidential
13. Play Store Search Ads Success
835% 59% 51% 68%
App
installs on
search
(1st 30 days)
Cost per
install
Retention
rate
7days
ARPU
Early adoption and efficient implementation
result with great success
15. Next step:
Export globally
17 different
languages
More than 5.000 image ads uploaded
200
campaigns
created
Search,
Display,
Video
Campaign
Launch
Media Strategy
Implementation
Media Plan
Creation
Market Potential
Research
16. Key Takeaways
1. Adapt the content to advertising channel
2. Follow the trends and early adopt new
advertising solutions
3. Utilize on all advertising channels within a
market to get the overall positive ROI
Hi to everyone. Very excited to be here. As it is easily readable on the slide, my name is Mladen and I work as bla bla
I will cover today the very popular topic of user acquisition with Adwords advertising solution on an example of Top Eleven Be a Football Manager mobile app.
It is a very comprehensive topic, and I will among first agree that there is no “one solution to rule them all” as probably most of you that work in that field already know. But please bear with me for next the next 20min to hear what actually worked for Nordeus and how we created and executed a strategy for global user acquisition for their hero app- Top Eleven Be a Football Manager.
There are three main areas I will cover in this case study:
Brand Awareness and how to build and utilize on it
How to reap what we haw sow with the branding campaign and utilized on all advertising channels to get the positive ROI
How we have scaled the strategy globally
So, how many of you have heard of Top Eleven?
Founded in 2010, Nordeus is an independent game developer that is now one of Europe's fastest growing companies in the field of video games. The company’s first app success was Top Eleven, Football Management simulation. Since its release in May 2010, the game has grown to over 10 million monthly active players, 3 million daily active players and more than 140 million app installs.
Story of me and Top Eleven is not strictly business :)) - I’m a huge fan of the game and playing it almost religiously for last two years.
I will not over exaggerate if I say that one of the reasons for the positive ROI in Ireland would be me :D. I hooked up on it and chasing the triple crown for 18 seasons now. Once I win it, I will retire - at least my wife thinks so.
So, Nordeus came to us with the brief that they are making the biggest game update ever and will switch their strategy to mobile first game and they wanted as many people to know about it and install the mobile app.
And Nordeus came to us with a video..
I will play two videos now, please watch it closely as I will have a question afterwards.
First reaction was- AMAZING! You have Jose Mourinho, probably the most charismatic football manager alive as a brand ambassador!
Second one was, how to tell a client that we would like to make some small adjustments to make it a perfect fit for Youtube.
So, what do you think which one of this two videos ended up as the one we used for Youtube campaigns?
Discussion: first 5 seconds, shorter video, voice over, subtitles
KPI was to increase their brand awareness on their key markets but also to get direct installs out of the campaign.Youtube promotion of the video with the option to install the app promoted (very new product at the time) was the best solution for the project.
First what we have done is a research on 15 markets they have proposed to see the biggest potential in their targeted audience to make an optimal media plan and campaign strategy. Once we had the knowledge of what is the optimal media plan we started with campaign building according to best practices for the product.
And at the end, we have launched the campaign.
Campaign was a success in both areas:
(1) we have managed to get more than 60.000 installs
(2) have increased Top Eleven brand awareness for 40% in general in only 6 weeks (measured by Brand Lift- Brand Awareness).
This was a great foundation for the phase 2 of the project, which was, utilizing on all awareness of the game built within targeted audience.
We have now started full speed with all advertising channels for app promo Adwords has - Search, Display and Youtube….
... which is actually the phase 2. Getting the positive ROI on key markets.
Google has a huuuge inventory.
7 products that reach more than 1 billion users.
Chrome, Android, Gmail, Maps, Youtube, Google Search, Play Store
We have decided to engage on all channels that offer App Promo solutions:
Using Play Store inventory for people discovering the apps within Play Store
Using Google Search for people searching for game related content (this two would be actually SEARCH campaigns) - and this channel has proven to be crucial for positive ROI as I will show in following slides
Using AdMob network
Using mGDN network (this two would be our Display campaigns) - with advanced targeting methods such as Paid App Installers and various demo and key interests targeting we were able to find high value users
Using Youtube as the hybrid channel that provides both installs and raises brand awareness which then fuels Search with volume (raising brand interest and brand queries)
Campaigns were running for couple of weeks when we had our first big breakthrough - Play Store Search Ads adoption.
It became clear from a very start of the launch of this advertising channel that it will be the one that will make difference at high volume.
Users searching within Play Store are the ones closest to install and proven for Nordeus to be most valuable ones.
Lets look here at the numbers together. In first 30 days of campaigns running Search ads after Play Store Ads launch showed:
…. …. …. …. …. …. ….
It was the early adoption and preparation with comprehensive keyword list and various customized text ads that made the difference. As soon as the traffic ramped up to 100% of the inventory, results were stunning.
This was the point when Nordeus achieved positive ROI with Adwords and maintained it since.
Using all three channels, of which every with its own purpose brought both VOLUME and POSITIVE ROI.
So, after we had the successful model, only thing we needed was to scale it globally.
Main challenge after a successful re-launch was to keep the momentum and to expand globally in a shortest period of time possible.
We have started with the same approach as for key markets. We have helped Nordeus to detect the market potentials and to decide on Tier 1, Tier 2 and Tier 3 markets in order to prioritize the launch.
We have built together the media plan and applied the same campaign strategy.
We have created more than 200 campaigns to cover all channels on all targeted markets.
There were more than 5000 display banners uploaded with ads on 17 different languages.
And the success followed in the same way as on the starting key markets. Somewhere with more success, somewhere with less. Environment in UA is ever changing and keeping up with the trends is one of the prerequisites of success.
Which brings us to the end of presentation and key takeaways:
1. Adapt the content to advertising channel
2. Follow the trends and early adopt new advertising solutions
3. Utilize on all advertising channels within a market to get the overall positive ROI