Netmera Mobile App Engagement, Conversion and Retention. With real time marketing and push notifications.

1. Mobile Application Engagement, User Retention & Campaign Solutions
Cigdem Bagbakan Cagan, Marketing Director
Netmera for In-Store Campaigns & Engagement

2. What is Netmera?
Identify customer by
tags & actions from
every channel

3. 1
Reach them through
mobile app in real time

4. Increase engagement
& loyalty, measure
results

5. CRM
How does Netmera work?
APP
On
Prem
Customer
behaviors
Notifications &
Pop-ups
Customer info &
behaviors
Mobile info
Rest API
Cloud

6. devices
push/month
Trusted & Proven
And many more…
event/month

7. Identify user
Tags & Profiles
Age, gender, favourite
team, CRM segments etc.
Mobile App Actions
Login, App open, Add to
basket, Visit detail page,
Purchase etc.
Other actions
Webpage visit, Purchase,
Call, etc.

8. Targeting
Quick targets Segments Automation
• Broadcast
• Mobile device
• Tags & profiles
• Tag or segment
upload
TAGS + ACTIONS+
LOCATION
i.e. woman,
purchased baby
goods within a
month, in
İstanbul
• Retention &
engagement
• App conversion
& Revenue
• Special User
action

9. Automation
Scenarios
Retention & Engagement
i.e.: 10min after login
i.e.: If user does NOT open the app for 10 days
App Conversion & Revenue
i.e.: User adds products in the basket, but
does not check out.
i.e.: User visits detail page but does not sign
up
Specific action
i.e. When user calls call center, send a
questionnaire to measure customer
satisfaction
i.e. Shipment leaves warehouse

10. Location
Geo Location
i.e. People who are in New York, People who
are within 50m to Eiffel Tower etc.
Geo Fence
i.e. Send message as user enters airport
Micro location
Beacon data
Location Grouping
You can group stores, or places
i.e. Stores with ATM, historical places,
amusement parks etc.

11. Reach your users with:
Regular push campaigns
• Add parameters
•Custom sound
•Badge increment
•Vibration
Rich push campaigns
•Insert images
•Links
•Maps
•Video etc…
•Store them in push inbox
Android Image Push
•Appears with an image in the
notification center.
• Takes more attention
Push Notifications

12. Interactive Push Notifications

13. Netmera In App Pop-ups
Pop-ups
•Reach even opt-out users
•Design pop-up size based on your needs
•Insert rich media

14. 1
n
Push Notification
Features
• Message personalization
i.e.: Hi Jane! Your T-shirt order has left our
warehouse!
• A/B Testing
• Send pace settings (Send in packages/Send
fast)
• Push Preview
• Test User
• Daily/Weekly/Monthly Push Limits
• Push priority
• Warnings

15. Analytics Application performance metrics
– Retention
– Conversion
– Revenue & ARPU
– Campaign success
– User life time & usage frequency
Best Practice Recommendations
– Rule based campaign
recommendations based on
application metrics & industry
best practices
– Leverage for new marketers,
analysts, publishers

16. Security & System
System Access
Security
• OTP Login
• Panel user activity
tracking
• IP restriction for
REST API
Approval
mechanisms for
push delivery
Multi-user roles
• Developer
• Marketer
System set-up
• Cloud
• Local Cloud
• On premise

17. Netmera Mobile App Engagement & Beacon Solutions
Why Do Business With Us
Netmera is passionate about working with top brands to transform their mobile businesses
Our Passion
We make workshops to understand your targets and to make you reach them
Your target is our target
Netmera commits all its resources to mobile engagement.
Dedication

18. Get in touch to learn more about Netmera Solutions
Get in Touch +44 (0) 207 193 8498
+90 212 287 01 66
info@netmera.com
İstanbul
London