Learn ways to identify key metrics that inform your projects and communicate SEO results to different stakeholders, .e.g. small business owners, marketing managers, c-suite execs etc.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
Carl Benedic Pantaleon presented on key topics related to search engine optimization (SEO). He discussed understanding SEO, including defining what SEO is and its importance. He also covered SEO key terms and metrics like backlinks, domain authority, and organic traffic. Pantaleon explained Google updates like Panda and Penguin, and Google's webmaster guidelines. The presentation concluded with discussing SEO website structure and tracking tools like Google Search Console, Google Analytics, and keyword ranking tools.
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
MicroShare LLC held a seminar on web strategy that covered search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The seminar provided an overview of different traffic driving methods and tools available, and when each strategy is most appropriate. Attendees learned about SEO best practices like link building and keyword analysis, how Google AdWords works and how to set up campaigns, and the benefits of incorporating social media into a marketing strategy through platforms like Twitter, Facebook, and YouTube. Questions from attendees were taken at the end.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
Carl Benedic Pantaleon presented on key topics related to search engine optimization (SEO). He discussed understanding SEO, including defining what SEO is and its importance. He also covered SEO key terms and metrics like backlinks, domain authority, and organic traffic. Pantaleon explained Google updates like Panda and Penguin, and Google's webmaster guidelines. The presentation concluded with discussing SEO website structure and tracking tools like Google Search Console, Google Analytics, and keyword ranking tools.
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
MicroShare LLC held a seminar on web strategy that covered search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The seminar provided an overview of different traffic driving methods and tools available, and when each strategy is most appropriate. Attendees learned about SEO best practices like link building and keyword analysis, how Google AdWords works and how to set up campaigns, and the benefits of incorporating social media into a marketing strategy through platforms like Twitter, Facebook, and YouTube. Questions from attendees were taken at the end.
Maximize your website's visibility and boost traffic with SEO. Learn the top 10 advantages of SEO, including increased website credibility, improved user experience, better keyword targeting, and higher ranking on search engine results pages. Get started today!
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
SEO helps businesses grow in several key ways:
1. SEO generates leads at a 15% conversion rate, 12% higher than outbound leads.
2. 91% of businesses using inbound marketing and SEO see a return on investment.
3. Optimizing blog posts for search through SEO drives targeted traffic and leads.
SEO is an effective way to connect with customers and promote a business in organic search results. While powerful, SEO requires expertise to implement successfully.
The document summarizes a presentation about search engine optimization and marketing trends. It covers topics like keyword research, link building, paid search advertising, social media integration, measuring results, and newer developments. The presentation was given by a search marketing agency to provide an overview of SEO basics and hot trends in 2011.
This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
This document summarizes Kirill Kronrod's presentation on data-driven SEO engagement and metrics. Kirill is the SEO manager at Adobe Systems, where he delivers results including worldwide visits, software trials, units sold, and revenue. The presentation discusses how to use data to drive effective SEO strategy and engagement with stakeholders. It provides examples of metrics and reporting that can be used at different levels, from executive summaries to keyword-level reports, to communicate SEO impact and drive business decisions. Case studies are presented on technical SEO improvements, content strategy, localization optimization, and reducing 404 errors.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic versus paid search results, outlining the typical SEO process, describing technical on-site and off-site optimization techniques, discussing optimization of social media like MySpace, and how to measure the success of SEO efforts.
This document provides an overview of search engine optimization (SEO) including defining SEO, discussing SEO industry research findings, outlining the typical SEO process, describing technical on-site SEO aspects, discussing social media optimization on MySpace, and ways to measure SEO success such as through keyword rankings, traffic, and revenue metrics. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that an effective SEO strategy provides high return on investment.
Analytics that Matter: Metrics that Drive SEO EngagementKirill Kronrod
This document discusses metrics and reporting for SEO engagement. It provides examples of how an SEO manager at Adobe analyzes data to identify opportunities, develops strategies in collaboration with teams, measures impact, and reports findings. The SEO manager works to align SEO with business goals by optimizing content, addressing technical issues like 404 errors, localizing content for different regions, and leveraging tools from Adobe and other platforms to track KPIs and site performance. Regular reporting is used to showcase impact, get stakeholder buy-in, and guide future optimization efforts.
This document provides an overview of search engines and search engine optimization (SEO). It defines what a search engine is, provides examples of popular search engines like Google and Yahoo, and explains why SEO is important for driving relevant traffic to websites. The document also outlines the SEO process, including on-page and off-page optimization techniques, and how to measure SEO success through increased rankings, traffic, and conversions.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic vs paid search results, outlining the typical SEO process, describing technical on-site optimization techniques, discussing optimization of social media like MySpace, and how to measure SEO success. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that the SEO process involves keyword research, on-site optimization, off-site activities, and ongoing monitoring and optimization.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic vs paid search results, outlining the typical SEO process, describing technical on-site and off-site optimization techniques, discussing measuring SEO success, and listing common SEO tools.
SEO involves optimizing websites to increase their visibility and rankings in search engines. This document discusses how SEO can generate more traffic, leads, and sales for businesses by improving their search engine results page (SERP) rankings and click-through rates (CTR). It also outlines the key components of an SEO strategy, including keyword research, on-page optimization, content generation, link building, and analytics tracking. The document argues that SEO is an important strategy for businesses to employ since people increasingly use search engines to find products and services online.
Social Media Marketing, Benefits Of Social mediaDheeraj Sukumar
Modern world of cut-throat competition of e-commerce makes SEO imperative. SEO is the process of figuring out "key words" potential customers might use to find what the website is offering and doing whatever is necessary to move to the top of the search results so these searchers visit the site. Getting a website in the top half of search results ensures it will generate public awareness and more traffic leading to potential income. SEO refers to optimizing on-page and off-page ranking factors to obtain high rankings for desirable keyword search terms.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
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Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
SEO helps businesses grow in several key ways:
1. SEO generates leads at a 15% conversion rate, 12% higher than outbound leads.
2. 91% of businesses using inbound marketing and SEO see a return on investment.
3. Optimizing blog posts for search through SEO drives targeted traffic and leads.
SEO is an effective way to connect with customers and promote a business in organic search results. While powerful, SEO requires expertise to implement successfully.
The document summarizes a presentation about search engine optimization and marketing trends. It covers topics like keyword research, link building, paid search advertising, social media integration, measuring results, and newer developments. The presentation was given by a search marketing agency to provide an overview of SEO basics and hot trends in 2011.
This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
This document summarizes Kirill Kronrod's presentation on data-driven SEO engagement and metrics. Kirill is the SEO manager at Adobe Systems, where he delivers results including worldwide visits, software trials, units sold, and revenue. The presentation discusses how to use data to drive effective SEO strategy and engagement with stakeholders. It provides examples of metrics and reporting that can be used at different levels, from executive summaries to keyword-level reports, to communicate SEO impact and drive business decisions. Case studies are presented on technical SEO improvements, content strategy, localization optimization, and reducing 404 errors.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic versus paid search results, outlining the typical SEO process, describing technical on-site and off-site optimization techniques, discussing optimization of social media like MySpace, and how to measure the success of SEO efforts.
This document provides an overview of search engine optimization (SEO) including defining SEO, discussing SEO industry research findings, outlining the typical SEO process, describing technical on-site SEO aspects, discussing social media optimization on MySpace, and ways to measure SEO success such as through keyword rankings, traffic, and revenue metrics. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that an effective SEO strategy provides high return on investment.
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This document provides an overview of search engines and search engine optimization (SEO). It defines what a search engine is, provides examples of popular search engines like Google and Yahoo, and explains why SEO is important for driving relevant traffic to websites. The document also outlines the SEO process, including on-page and off-page optimization techniques, and how to measure SEO success through increased rankings, traffic, and conversions.
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Social Media Marketing, Benefits Of Social mediaDheeraj Sukumar
Modern world of cut-throat competition of e-commerce makes SEO imperative. SEO is the process of figuring out "key words" potential customers might use to find what the website is offering and doing whatever is necessary to move to the top of the search results so these searchers visit the site. Getting a website in the top half of search results ensures it will generate public awareness and more traffic leading to potential income. SEO refers to optimizing on-page and off-page ranking factors to obtain high rankings for desirable keyword search terms.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
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This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
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Visit:- https://www.1solutions.biz/link-building-packages/
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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https://instblast.com/instagram/free-instagram-views
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1. SEO Reporting in 2024
SEO Reporting in 2024
by Munene Mumbi
How to Track, Measure and Communicate SEO Results to Your Clients
How to Track, Measure and Communicate SEO Results to Your Clients
2. Munene Mumbi
SEO & Innovation Manager at
WordLift
Co-founder of
SearchSavannah
SEO, PPC & Data nerd for
8 years
Yap,
that’s me
7. Clicks
Number of times people actually visited your page
SEO Metrics: Organic Traffic - GSC
8. Click-through rate
Out of those who saw the link to your page, how many actually clicked on it
SEO Metrics: Organic Traffic - GSC
Impressions
Clicks
x 100
9. Sessions - number of times your people visited your page
Similar to GSC clicks but tracked differently
Do not compare apples to mangoes
SEO Metrics: Organic Traffic - GA4
17. Fix issues on not
indexed pages
SEO Metrics: Indexing
18. Always prioritize based on effort vs impact.
Top priority = actions that need the least effort
but will have the biggest impact.
Link to Aleyda Solis resource
SEO Metrics: Indexing
19. To check:
Number of links
New vs lost
Nofollow vs dofollow
Referring domains
Quality of backlinks - DA/DR
SEO Metrics: Link Building
26. READ THE DATA
GSC
GA4
BigQuery
Semrush, Ahrefs
Screaming Frog, Sitebulb
SEO
REPORTING
TOOLS
TRACK DATA
ANALYZE/PRESENT THE DATA
Google Tag Manager
Looker Studio
PowerBi
Causal Impact
27. SEO Metrics: Looker Studio
Don’t just create reports.
Derive actionable insights.
29. Execs
CEO
CMO
COO
CFO
Managers
Head of SEO
SEO Director
SEO Manager
Marketing Manager
Paid Media Manager
Specialists
Marketing executive
SEO Specialist
SEO Consultant
Outreach specialist
Content Specialist
Marketing Analyst
COMMON SEO STAKEHOLDERS