SlideShare a Scribd company logo
to Embrace in 2024
$
$
Companies leveraging organic visibility must align their strategies
with search engine optimization SEO) trends.
Staying up to date with the latest SEO updates will ensure you're well-equipped to elevate
your online strategies and thrive in the dynamic world of search engines.
Answer Engine Optimization (AEO)
SEO
SEARCH ENGINE ANSWER ENGINE
AEO
ask something...
Answer engines revolutionize the
search experience by eliminating
the need for clicks and wait times.
While a traditional search generates a
list of web pages to respond to a query,
answer engines deliver instant
responses to specific questions.
Answer engines
harness the capabilities
of AI and natural
language processing
to give direct answers
to user queries.
To adapt to this trend, your SEO
agency Philippines should employ
answer engine optimization (AEO).
The approach involves identifying
common questions posed to AI bots
and voice-based search engines.
Unlike traditional SEO, which focuses on
keywords, AEO is tailored to rank con-
tent in search engine answer boxes and
featured snippets.
The surge in voice searches and virtual
assistants underscores the significance
of optimizing for answers rather than
just rankings.
Google Search Generative Experience (SGE)
ebikes red for a 5 mile
commute with hills
Google Search Generative Experience (SGE) is an experimental search
feature that uses AI to provide concise overviews of search topics
It simplifies complex
information without the need
to visit individual web pages.
SGE presents user-friendly
summaries of intricate
topics, allowing users to
quickly grasp essential
details.
It also suggests related questions
and logical follow-upqueries,
enabling users to access
relevant, in-depth information
with just a few clicks.
SGE streamlines the information
-gathering process, allowing
users to quickly find what
they're looking for.
The feature is currently an experiment, so users must opt-in to access it. As it becomes
more widespread, it's poised to alter how users engage with the search engine and
influence site optimization for increased impressions and traffic.
SEO Backlining
Backlinks
Factors
40%
Other
Factors
60%
Despite rumors from some experts suggesting that
links will soon be surpassed by other ranking
factors, empirical data suggests the contrary.
As emphasized by Semrush's 2024 ranking
signal report, the importance of earning
backlinks, particularly from unique domains,
continues to hold significant sway in search
engine ranking.
According to the report, eight of the
top 20 ranking signals are linked
to backlinks.
Social signals are poised to exert a
growing influence on SEO backlinks.
Search engines, including Google,
consider social signals—likes, shares,
and comments—indicators of content
relevance and popularity.
While not directly backlinks, brands
that garner attention and share
on platforms like Facebook, Twitter,
and Instagram will likely gain
more backlinks.
Video SEO
People are viewing video content at an
unprecedented rate. The global count of
digital video viewers is anticipated
to hit 3.78 billion in 2024.
As video viewing increases,
companies must work on their SEO
strategy for better visibility and to
find the right audience.
Video SEO is also important for
creating videos for social media
marketing. Recent surveys
suggest that Gen Z use TikTok as
their primary search engine.
Accurate captions, relevant titles,
descriptions, and keywords help
improve video visibility. There are
also tools that can help transcribe
videos and generate a rich supply
of video content.
Transactional And Commercial Queries
Search engine results pages (SERPs) now
provide more results for transactional and
commercial queries. Semrush's State of
Search study indicates that Google has
rebalanced the content displayed
in the SERPs to prioritize beyond purely
informational content.
Search intent has always been a
pivotal component in SEO strategy.
It helps SEO professionals align their
content with the needs
and desires of the user.
However, AI and conversational
search technologies are advancing
and transfoming the landscape of
queries and the trajectory of SEO.
Users now interact with search engines
more conversationally, frequently seeking
immediate answers and employing
voice search functionalities.
To optimize for transactional
queries, guarantee that your
product pages, pricing
information, and other
transaction-focused content
are well-optimized for users
and search engines.
You can also utilize on-page
SEO tools to confirm that
pages are optimized for their
designated keywords and
align with user intents.
Zero Click Searches
Commonly affected queries include those with prominently
featured snippets and informational keywords
"Zero clicks" refers to searches where
users find answers directly on the
Google SERP without visiting
a website.
On desktop, 25.6% of searches result
in zero clicks, whereas on mobile, this
occurs 17.3% of the time.
?
?
This not only increases the likelihood of getting clicks from users
exploring more information but also enhances brand recognition.
To mitigate the impact of zero-click
searches, adjust your strategy to
prioritize securing featured snippets
for queries not resulting in clicks.
Achieving the featured snippet, also
known as "position zero," puts you in
a prime position.
Topical Authority
EXPERIENCE
EXPERTISE
AUTHORITATIVENESS
TRUSTWORTHINESS
Topical authority is a continuing trend in modern SEO, highlighted by Google's
emphasis on experience, expertise, authoritativeness, and trustworthi-
ness(E-E-A-T) in its ranking algorithms
Experience, expertise, and trustworthiness are
crucial in determining a website's authority.
This trend underscores the importance of being recognized as an authoritative source
on specific topics or niche areas. A brand can demonstrate topical authority
through the following:
Content breadth – offering multiple high-quality pieces
covering all related subtopics within your primary areas.
Content depth – providing detailed, comprehensive articles ad-
dressing all questions about specific subtopics, including origi-
nal reporting and insights (i.e., "experience").
Internal links – incorporating links between relevant pieces of
content to showcase both the breadth and depth of your con-
tent offerings to users and search engines.
CONCLUSION
organic search visibility.
Optimizing for search engines
helps secure featured snippets and
enhances the chances of appearing
in answer boxes. It also contributes to
a well-rounded online presence.
SEO continues to play a crucial part in
maintaining a strong online presence
and reaching target audiences effectively.
With the help of an SEO Philippines
company, you can elevate your SEO
strategy and embrace the cutting-edge
trends of 2024.
Partner with Digital Marketing Philippines (DMP) for expert
guidance and tailored solutions. Contact us today to
achieve your Google search engine 2024 goals.
Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.semrush.com/blog/future-of-seo/#3--answer-engine-optimization-(aeo)
https://www.forbes.com/sites/forbesagencycouncil/2024/01/12/how-to-master-topical-authority-an-in-depth-guide/?sh=1a9867c51b12
https://www.wordstream.com/blog/2024-seo-trends
https://searchengineland.com/why-links-are-not-dead-437017

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Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎

  • 1. to Embrace in 2024 $ $
  • 2. Companies leveraging organic visibility must align their strategies with search engine optimization SEO) trends. Staying up to date with the latest SEO updates will ensure you're well-equipped to elevate your online strategies and thrive in the dynamic world of search engines.
  • 3. Answer Engine Optimization (AEO) SEO SEARCH ENGINE ANSWER ENGINE AEO ask something... Answer engines revolutionize the search experience by eliminating the need for clicks and wait times. While a traditional search generates a list of web pages to respond to a query, answer engines deliver instant responses to specific questions. Answer engines harness the capabilities of AI and natural language processing to give direct answers to user queries.
  • 4. To adapt to this trend, your SEO agency Philippines should employ answer engine optimization (AEO). The approach involves identifying common questions posed to AI bots and voice-based search engines.
  • 5. Unlike traditional SEO, which focuses on keywords, AEO is tailored to rank con- tent in search engine answer boxes and featured snippets. The surge in voice searches and virtual assistants underscores the significance of optimizing for answers rather than just rankings.
  • 6. Google Search Generative Experience (SGE) ebikes red for a 5 mile commute with hills Google Search Generative Experience (SGE) is an experimental search feature that uses AI to provide concise overviews of search topics It simplifies complex information without the need to visit individual web pages. SGE presents user-friendly summaries of intricate topics, allowing users to quickly grasp essential details.
  • 7. It also suggests related questions and logical follow-upqueries, enabling users to access relevant, in-depth information with just a few clicks. SGE streamlines the information -gathering process, allowing users to quickly find what they're looking for. The feature is currently an experiment, so users must opt-in to access it. As it becomes more widespread, it's poised to alter how users engage with the search engine and influence site optimization for increased impressions and traffic.
  • 8. SEO Backlining Backlinks Factors 40% Other Factors 60% Despite rumors from some experts suggesting that links will soon be surpassed by other ranking factors, empirical data suggests the contrary. As emphasized by Semrush's 2024 ranking signal report, the importance of earning backlinks, particularly from unique domains, continues to hold significant sway in search engine ranking. According to the report, eight of the top 20 ranking signals are linked to backlinks.
  • 9. Social signals are poised to exert a growing influence on SEO backlinks. Search engines, including Google, consider social signals—likes, shares, and comments—indicators of content relevance and popularity. While not directly backlinks, brands that garner attention and share on platforms like Facebook, Twitter, and Instagram will likely gain more backlinks.
  • 10. Video SEO People are viewing video content at an unprecedented rate. The global count of digital video viewers is anticipated to hit 3.78 billion in 2024. As video viewing increases, companies must work on their SEO strategy for better visibility and to find the right audience.
  • 11. Video SEO is also important for creating videos for social media marketing. Recent surveys suggest that Gen Z use TikTok as their primary search engine. Accurate captions, relevant titles, descriptions, and keywords help improve video visibility. There are also tools that can help transcribe videos and generate a rich supply of video content.
  • 12. Transactional And Commercial Queries Search engine results pages (SERPs) now provide more results for transactional and commercial queries. Semrush's State of Search study indicates that Google has rebalanced the content displayed in the SERPs to prioritize beyond purely informational content. Search intent has always been a pivotal component in SEO strategy. It helps SEO professionals align their content with the needs and desires of the user.
  • 13. However, AI and conversational search technologies are advancing and transfoming the landscape of queries and the trajectory of SEO. Users now interact with search engines more conversationally, frequently seeking immediate answers and employing voice search functionalities.
  • 14. To optimize for transactional queries, guarantee that your product pages, pricing information, and other transaction-focused content are well-optimized for users and search engines. You can also utilize on-page SEO tools to confirm that pages are optimized for their designated keywords and align with user intents.
  • 15. Zero Click Searches Commonly affected queries include those with prominently featured snippets and informational keywords "Zero clicks" refers to searches where users find answers directly on the Google SERP without visiting a website. On desktop, 25.6% of searches result in zero clicks, whereas on mobile, this occurs 17.3% of the time.
  • 16. ? ? This not only increases the likelihood of getting clicks from users exploring more information but also enhances brand recognition. To mitigate the impact of zero-click searches, adjust your strategy to prioritize securing featured snippets for queries not resulting in clicks. Achieving the featured snippet, also known as "position zero," puts you in a prime position.
  • 17. Topical Authority EXPERIENCE EXPERTISE AUTHORITATIVENESS TRUSTWORTHINESS Topical authority is a continuing trend in modern SEO, highlighted by Google's emphasis on experience, expertise, authoritativeness, and trustworthi- ness(E-E-A-T) in its ranking algorithms
  • 18. Experience, expertise, and trustworthiness are crucial in determining a website's authority.
  • 19. This trend underscores the importance of being recognized as an authoritative source on specific topics or niche areas. A brand can demonstrate topical authority through the following: Content breadth – offering multiple high-quality pieces covering all related subtopics within your primary areas. Content depth – providing detailed, comprehensive articles ad- dressing all questions about specific subtopics, including origi- nal reporting and insights (i.e., "experience"). Internal links – incorporating links between relevant pieces of content to showcase both the breadth and depth of your con- tent offerings to users and search engines.
  • 20. CONCLUSION organic search visibility. Optimizing for search engines helps secure featured snippets and enhances the chances of appearing in answer boxes. It also contributes to a well-rounded online presence.
  • 21. SEO continues to play a crucial part in maintaining a strong online presence and reaching target audiences effectively. With the help of an SEO Philippines company, you can elevate your SEO strategy and embrace the cutting-edge trends of 2024. Partner with Digital Marketing Philippines (DMP) for expert guidance and tailored solutions. Contact us today to achieve your Google search engine 2024 goals.
  • 22. Want one for your business? Go to: www.digitalmarketingphilippines.com today! Created & Designed by: Resources: https://www.semrush.com/blog/future-of-seo/#3--answer-engine-optimization-(aeo) https://www.forbes.com/sites/forbesagencycouncil/2024/01/12/how-to-master-topical-authority-an-in-depth-guide/?sh=1a9867c51b12 https://www.wordstream.com/blog/2024-seo-trends https://searchengineland.com/why-links-are-not-dead-437017