Beacons transmit signals that trigger augmented reality (AR) apps on customers' phones to display location-specific information when they enter the beacon's range. Businesses can then collect customer data from beacons and AR apps to better target customers through location-based deals, demographic analysis, and behavior tracking. While enhancing customer experiences and generating loyalty, businesses must also address concerns over customer awareness of how their data drives personalized content in AR apps.

1. AR & Beacons
Business Installs Beacon
Beacon
Transmit Signal
Customer
Downloads App
Customer Hits
Geofence
App Displays
AR Info
App Collects
Customer Data
Better Targeting & Services
Tracking & Measuring
Cookies for internet behavior
GPS location
Time spent in each location
Purchases made with location based
deals
Demographic information
Behavior related to app use
Cellphone or mobile device
information
Beacon & AR Users
Retail
Businesses
Museums
Hotels
Individuals
Problems
Consumer awareness of apps
Knowledge of what generates content
Correct App
Currently need multiple apps
Benefits
Enhance and generate customer loyalty
Increase Convenience for consumers
Encourages specific behavior
Optimizing experiences or layout
Increase revenue due to behavior data
Connect with target audiences
Data helps to better target new and
current customers
With the rise of Augmented Reality (AR), AR can
be used in conjunction with beacons to the benefit
of both consumers and businesses. When a
consumer steps inside of a beacon’s range, new
experiences, branded content or 3D images
become available to the user. Beacons in turn
collect and provide data to businesses to better
target and serve consumers.