Using Digital Tools in Your Business - DJ Queenstown Sep 2017
•Download as PPTX, PDF•
1 like•105 views
An overview of the type of digital technologies and tools that tourism businesses should consider as they consider how to improve business performance.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Using Digital Tools in Your Business - DJ Queenstown Sep 2017
Similar to Using Digital Tools in Your Business - DJ Queenstown Sep 2017 (20)
Recently uploaded
Recently uploaded (20)
Using Digital Tools in Your Business - DJ Queenstown Sep 2017
- 1. USING DIGITALTOOLS INYOUR BUSINESS Queenstown, September 2017
- 10. WE NEEDTO BE MORE DIGITALLY SAVVY But how? Where do we start? What tools can we use? This is where Digital Journey comes in… What’s happening in our industry?
- 12. MOBILE FRIENDLY?
- 13. FULLY RESPONSIVE
- 14. IMAGES &VIDEO
- 15. 360 / Google StreetView
- 16. INTEGRATING SOCIAL MEDIA Let them know how social you are Make it easy to like, follow and share Use social logins Use Instagram photos - UGC Use social proof
- 17. WHAT’S BEST FOR EACH MARKET?
- 18. Take a look at the links to China social media sites at the bottom of the page – really targeted to the Chinese market WHAT’S BEST FOR EACH MARKET?
- 19. PLAN REGULAR UPDATES Share news, expertise and knowledge Open up two way communication Keeps content fresh – good for SEO Provides content for social media Encourages revisits
- 20. SEARCH ENGINE OPTIMISATION (SEO) The higher you rank the more likely you’ll be visited No-one knows Goole’s algorithm To contract or not to contract?
- 21. WEBSITES –TAKE AWAYS Easy to view and navigate – mobile friendly is critical Engaging content – images and video Ensure its fast loading Update regularly Integrate social media and sharing Different markets need different things Remember SEO
- 23. FREEWIFI Easy Access Ultra Fast Secure Have an acceptable use agreement Don’t limit
- 24. TOURISM APPS
- 25. SELF SERVICE Convenient and save time Improve customer experience Not the only option
- 26. ONLINE BOOKING & LIVE CHAT Make it as easy as possible Automate as much as possible 24/7 chat – pros and cons Then there’s bots…
- 30. RECRUIT ONLINE Online job sites Build your employer brand Candidates will do research Use your website and social media
- 31. RECRUIT ONLINE
- 34. TRAINING TRAINING Think about online options
- 35. INTERNET SERVICERS -TAKE AWAYS Needs to enhance customer experience Must be mobile friendly Consider live chat and bots How good is your WIFI? Build your employer brand Consider apps self service options
- 37. LOOK PROFESSIONAL ACROSS ALL CHANNELS KEEP IT AUTHENTIC AND ON BRAND BE CONSISTENT
- 40. SOCIAL MEDIA How much time and budget do you have? What social media channels do your customers use? What content would your customers find useful? What are your objectives and measures? Customer insights – what data do you have? Who’s going to do it and when? Outsource?
- 41. CREATING A SOCIAL MEDIA PLAN
- 42. 627 1067 415 632 315 205 152 TWITTER FACEBOOK YOUTUBE LINKEDIN GOOGLE+ INSTAGRAM OTHER WHICH OF THE FOLLOWING SOCIAL MEDIA CHANNELS DOES YOUR ORGANISATION USE? Source: Digital Journey Assessment, 7 September 2016 SOCIAL MEDIA USE
- 43. CHANNELS
- 44. CHINESE CHANNELS
- 45. LIVEVIDEO
- 46. EMAIL MARKETING Create a database for marketing Opt-in email marketing to promote products, services or events to customers Consider what time and day are best to send? Measure it – open rate and click throughs Content – quality not quantity Clear call to action – click here, buy now etc
- 47. SOCIAL MEDIA ADVERTISING Boosting social media posts Social Media advertising Display Ad https://www.youtube.com/yt/advertisehttps://en-gb.facebook.com/business
- 50. GOOGLE ADVERTISING Google AdWords Google remarketing
- 51. ANALYTICS CHECK IT’SWORKING Google Analytics Facebook Insights Mailchimp Reports
- 52. CUSTOMER REVIEWS Customers can be your most valuable advocate 61% read before making a purchase decision Trusted more than 12x more than manufacturer descriptions On your website, social pages or review site Manage bad reviews - ASAP
- 53. MARKETING –TAKE AWAYS Ensure your brand is consistent across all channels Have a social media plan Monitor your ratings Measure your success Consider email marketing and online ads What social platforms do your target markets use?
- 54. WRAP UP ANDTAKEAWAYS Free digital resources. RICHARD HOLSTEIN Business Development & Projects richard@digitaljourney.org / 021 807 878 LinkedIn: richardjholstein www.digitaljourney.org WRAP UP Where to next?
Editor's Notes
- Who wants to check their website?
- You could send ‘people on a course’ (training increases productivity by 22%) but it’s always better to follow-up with support and coaching (training plus coaching increases productivity by 88%) Training takes time – when they are receiving the training, and back at work when they are converting new knowledge into a skill your business can benefit from
- Lets really workshop this. Range of businesses and expertise in the room. Make it as relevant as possible to each of you. Plenty of general info in your booklets and online Will send you links via Mary. Let’s look at how you’re using them and how other businesses are using them – what’s working and what isn’t?
- Lets really workshop this. Range of businesses and expertise in the room. Make it as relevant as possible to each of you. Plenty of general info in your booklets and online Will send you links via Mary. Let’s look at how you’re using them and how other businesses are using them – what’s working and what isn’t?