Di event Buattokoonline.id Kevin Osmond memberikan sharing tentang perjalanannya sebagai teknopreneur - Founder Printerous.com dan berbagai project lainnya

1. H E L L O , M Y N A M E I S
K E V I N O S M O N D
Y O U C A N R E A C H M E
@ K E V I N O S M O N D O R
K E V I N . O S M O N D @ G M A I L . C O M
• Passion in Internet & Technology. Has
been building web since 1999
• Serial Internet Entrepreneur which
previously involved in several
companies:
• Digital Services Provider:
AITINDO, XM Gravity, Weekend
• Online Media:
FILMOO, FIMELA, MeetDoctor
• E-Commerce:
Benih.com, Hemat.com, Tiket.com
• Social-Location-Mobile: Bouncity

2. printing made easy
photo printing
commercial printing
merchandise printing
www.printerous.com

3. C A N VAS A R T S
F R A M E A RT S
P O S T E R S
P H OTO B O O K S
N OT E B O O K S
T- S H I RT S
P I L LOW S
TOT E B AG S
G R E E T I N G C A R D S
P O S TC A R D S
M AG N E T S
G A D G E T C AS E S
G A D G E T S K I N S
L A P TO P S K I N S
M U G S
O U R P R O D U C T L I N E U P

4. H O W T O D R I V E
Y O U R S TA R T U P G R O W T H

5. T H E P Y R A M I D

6. 1. Who is your target market?

7. Geographic Segmentation
Demographic/Socioeconomic segmentation
gender, age, income, occupation, education, household size, and stage in the
family life cycle
Psychographic segmentation
similar attitudes, values, and lifestyles
Behavioural segmentation
occasions, degree of loyalty
Product-related segmentation
relationship to a product
TA R G E T M A R K E T

8. 2. Growth Mindset

9. 3. Setting KPI

10. 4. Be Lean!

12. AARRR Framework
Startup Metrics for Product Marketing & Product Management
Dave McClure
500 Startups

13. Customer Lifecycle: 5 Steps to Success
• Acquisition: users come to the site from various channels
• Activation: users enjoy 1st visit: "happy" user experience
• Retention: users come back, visit site multiple times
• Referral: users like product enough to refer others
• Revenue: users conduct some monetization behavior
AARRR!

14. Customer Lifecycle / Conversion Behavior
Website.com
4. REFERRAL
Emails &
widgets
Campaigns,
Contests
5. Revenue $$$
Biz Dev
Ads, Lead Gen,
Subscriptions, etc
2. Activation
Homepage / Landing
Page
Product
Features
1. ACQUISITION
SEO
SEM
Apps &
Widgets
Affiliates
Email
PR
Biz Dev
Campaigns,
Contests
Direct, Tel,
TV
Social
Networks
Blogs
Domains
3. RETENTION
Emails & Alerts
Blogs, Content
System Events & Time-
based Features

15. Customer Lifecycle / Conversion Behavior
Website.com
Marketing Channels:
• largest-volume (#)
• lowest-cost ($)
• best-performing (%)
1. ACQUISITION
SEO
SEM
Apps &
Widgets
Affiliates
Email
PR
Biz Dev
Campaigns,
Contests
Direct, Tel,
TV
Social
Networks
Blogs
Domains

16. Customer Lifecycle / Conversion Behavior
Website.com
Activation Criteria:
• 10-30+ seconds
• 2-3+ page views
• 3-5+ clicks
• 1 key feature usage
Do LOTS of landing page
tests & A/B tests - just
make lots of dumb
guesses & iterate QUICK
2. Activation
Homepage / Landing
Page
Product
Features
1. ACQUISITION
SEO
SEM
Apps &
Widgets
Affiliates
Email
PR
Biz Dev
Campaigns,
Contests
Direct, Tel,
TV
Social
Networks
Blogs
Domains

17. Customer Lifecycle / Conversion Behavior
Website.com
Automated emails are simple & easy
retention feature
• lifecycle emails @ +3, +7, +30d
• status emails weekly/monthly
• event-based emails as they occur
2. Activation
Homepage / Landing
Page
Product
Features
1. ACQUISITION
SEO
SEM
Apps &
Widgets
Affiliates
Email
PR
Biz Dev
Campaigns,
Contests
Direct, Tel,
TV
Social
Networks
Blogs
Domains
3. RETENTION
Emails & Alerts
Blogs, Content
System Events & Time-
based Features

18. Customer Lifecycle / Conversion Behavior
Website.com
Only encourage users to
refer *after* they have
“happy” user experience;
avg score >= 8 out of 10
2. Activation
Homepage / Landing
Page
Product
Features
4. REFERRAL
Emails &
widgets
Campaigns,
Contests
1. ACQUISITION
SEO
SEM
Apps &
Widgets
Affiliates
Email
PR
Biz Dev
Campaigns,
Contests
Direct, Tel,
TV
Social
Networks
Blogs
Domains
3. RETENTION
Emails & Alerts
Blogs, Content
System Events & Time-
based Features

19. Customer Lifecycle / Conversion Behavior
Website.com5. Revenue $$$
Biz Dev
Ads, Lead Gen,
Subscriptions, etc
2. Activation
Homepage / Landing
Page
Product
Features
This is the part *you*
have to figure out…
I don’t know jack about
your business
4. REFERRAL
Emails &
widgets
Campaigns,
Contests
1. ACQUISITION
SEO
SEM
Apps &
Widgets
Affiliates
Email
PR
Biz Dev
Campaigns,
Contests
Direct, Tel,
TV
Social
Networks
Blogs
Domains
3. RETENTION
Emails & Alerts
Blogs, Content
System Events & Time-
based Features

20. C H A N N E L S
Email
Social Media
SEO
PPC Ads
Blog
Public Relations
Offline

21. Thank you!
kevin.osmond@gmail.com
@kevinosmond
Kevin Osmond