In this video, I will be presenting the comprehensive Social Media Marketing Plan I've developed for The Sparks Foundation as part of my internship. The Sparks Foundation is dedicated to promoting education and improving the learning experience for students around the globe. Join me as I walk you through the strategies and techniques designed to elevate their online presence and engagement.

1. THE SPARKS FOUNDATION
By Noufira ahmd
Social Media Marketing Plan
Content Development & Digital Marketing tasks
Task 1

2. WHAT IS AN EFFECTIVE MARKETING PLAN
An effective marketing plan Is necessary in order to engage with
the target audience and optimise the social media goals and targets
of the organization. In today’s technological world, it is of utmost
importance to reach out to the target audience through social media
channels such as LinkedIn , Twitter, facebook, YouTube ,etc..… as
the majority of people use these platforms on a daily basis

3. THE SPARKS FOUNDATION
The Sparks Foundation (TSF) is a new education nonprofit offering
hope and opportunities to students from diverse backgrounds. They run
the Graduate Rotational Internship Program (GRIP) focusing on tech,
marketing, and HR, emphasizing individual and group tasks to enhance
skills. TSF collaborates with SINDA to provide workshops on soft skills in
schools. They prioritize one-on-one mentorship, matching students with
industry experts to nurture their potential. TSF envisions expanding
programs to support a wider range of students, aiming to empower the
future generation for success.
About The Organization

4. OUR VISION STATEMENT
• A world of enabled and connected little minds, building
future.
OUR MISSION STATEMENT
• To inspire students, help them innovate and let them integrate to
build the next generation humankind.
Mission Vision and Values

5. Inspire
• To Inspire, motivate and encourage students to learn, create and help
build a better society.
Innovate
• To teach new ways of thinking, to innovate and solve the
problems on their own
Integrate
• To let the students integrate, help each other, learn from each
other and do well together.

6. Values
• Integrity
• Commitment • Respect
• Training • Professionalism • Excellence
• Quality • People
• Resilience

7. • Students scholarship program
The programs
Students SOS Program
Corporate programs
Students Mentorship Program
Students Externship Program
The Sparks Foundation Programs

8. EXECUTION OF
MARKETING PLAN
Create a post that can be shared
on various platforms
like Instagram, Twitter,
LinkedIn, Facebook….
Sample post#1
The sparks foundation connect students of all financial
Backgrounds with experts . A platform of knowledge
Sharing which enables equal opportunity for all by
Providing Interships, mentor, programs, workshops.
The goal of The sparks foundation is to help students
and graduates to shape their dreams towards reality
Contents of Marketing

9. INCRESE PUBLICITY AND BRAND AWARENESS
• GOALS
GENERATE NEW LEADS
BOOST SOCIAL MEDIA ENGAGEMENT
INCREASE METHODS OF ADVERTISEMENT ON YOUR SOCIAL MEDIA PAGES
PROVIDE SOCIAL MEDIA INTERN ASSISTANCE
• THE SMART GOALS ARE
SPECIFIC (simple, sensible, significant)
MEASURABLE (meaningful , motivating)
ACHIEVABLE (agreed, attainable)
RELEVANT (reasonable, realistic and resourced,results-based)
TIME BOUND(time limited,time sensitive)
Goals and SMART Goals

10. FACEBOOK TWITTER
LINKEDIN
Social Media Platforms
INSTAGRAM

11. TARGETED AUDIENCE OF THE SPARKS FOUNDATION
Students: Primarily in computer science, IT, and STEM fields, offering scholarships,
internships, and educational resources.
Professionals: Early-career individuals seeking to upskill in technology through
workshops, mentorship, and networking.
Educational Institutions: Schools and universities collaborating to promote STEM
education and digital literacy.
Non-Profits and NGOs: Organizations focused on education and community development,
partnering to improve access to quality education.
Corporate Partners: Tech companies and CSR-focused businesses supporting educational and social
initiatives with funding and resources.

12. ESTABLISHING THE PLATFORM ONLINE
• Understand Audience: Know who your audience is, what they like, and how they
engage online.
• Create Engaging Content: Develop content that captures attention, resonates with
your audience, and encourages interaction.
• Leverage Platforms: Utilize social media platforms that align with your audience
demographics and preferences.
• Analyze Performance: Monitor metrics to evaluate the effectiveness of your
strategy and make necessary adjustments for improvement.

13. SOCIAL MEDIA METRICS TRACK
• IMPRESSION
• AMPLIFICATION RATE
• VIRALITY RATE
• REACH
• AUDIENCE GROWTH RATE
• CLICK – THROUGH RATE (CTR)
• CONVERSION RATE
• SOCIAL SHARE OF VOICE (SSoV)
• SOCIAL SENTIMENT
• COST PER THOUSAND IMPRESSION (CPM)

14. SUMMARY
Implementing these guidelines will likely enhance The Sparks Foundation’s
social media presence. A successful social media marketing strategy involves
understanding the target audience, creating engaging content, leveraging platforms
effectively, and analyzing performance for continuous improvement. By focusing on
these aspects, The Sparks Foundation can boost its online visibility, engage with follow
and achieve its marketing goals.

15. THANK YOU
NOUFIRA AHMD
noufiraahmd@gmail.com