SlideShare a Scribd company logo
THE SPARKS FOUNDATION
By Noufira ahmd
Social Media Marketing Plan
Content Development & Digital Marketing tasks
Task 1
WHAT IS AN EFFECTIVE MARKETING PLAN
An effective marketing plan Is necessary in order to engage with
the target audience and optimise the social media goals and targets
of the organization. In today’s technological world, it is of utmost
importance to reach out to the target audience through social media
channels such as LinkedIn , Twitter, facebook, YouTube ,etc..… as
the majority of people use these platforms on a daily basis
THE SPARKS FOUNDATION
The Sparks Foundation (TSF) is a new education nonprofit offering
hope and opportunities to students from diverse backgrounds. They run
the Graduate Rotational Internship Program (GRIP) focusing on tech,
marketing, and HR, emphasizing individual and group tasks to enhance
skills. TSF collaborates with SINDA to provide workshops on soft skills in
schools. They prioritize one-on-one mentorship, matching students with
industry experts to nurture their potential. TSF envisions expanding
programs to support a wider range of students, aiming to empower the
future generation for success.
About The Organization
OUR VISION STATEMENT
• A world of enabled and connected little minds, building
future.
OUR MISSION STATEMENT
• To inspire students, help them innovate and let them integrate to
build the next generation humankind.
Mission Vision and Values
Inspire
• To Inspire, motivate and encourage students to learn, create and help
build a better society.
Innovate
• To teach new ways of thinking, to innovate and solve the
problems on their own
Integrate
• To let the students integrate, help each other, learn from each
other and do well together.
Values
• Integrity
• Commitment • Respect
• Training • Professionalism • Excellence
• Quality • People
• Resilience
• Students scholarship program
The programs
Students SOS Program
Corporate programs
Students Mentorship Program
Students Externship Program
The Sparks Foundation Programs
EXECUTION OF
MARKETING PLAN
Create a post that can be shared
on various platforms
like Instagram, Twitter,
LinkedIn, Facebook….
Sample post#1
The sparks foundation connect students of all financial
Backgrounds with experts . A platform of knowledge
Sharing which enables equal opportunity for all by
Providing Interships, mentor, programs, workshops.
The goal of The sparks foundation is to help students
and graduates to shape their dreams towards reality
Contents of Marketing
INCRESE PUBLICITY AND BRAND AWARENESS
• GOALS
GENERATE NEW LEADS
BOOST SOCIAL MEDIA ENGAGEMENT
INCREASE METHODS OF ADVERTISEMENT ON YOUR SOCIAL MEDIA PAGES
PROVIDE SOCIAL MEDIA INTERN ASSISTANCE
• THE SMART GOALS ARE
SPECIFIC (simple, sensible, significant)
MEASURABLE (meaningful , motivating)
ACHIEVABLE (agreed, attainable)
RELEVANT (reasonable, realistic and resourced,results-based)
TIME BOUND(time limited,time sensitive)
Goals and SMART Goals
FACEBOOK TWITTER
LINKEDIN
Social Media Platforms
INSTAGRAM
TARGETED AUDIENCE OF THE SPARKS FOUNDATION
Students: Primarily in computer science, IT, and STEM fields, offering scholarships,
internships, and educational resources.
Professionals: Early-career individuals seeking to upskill in technology through
workshops, mentorship, and networking.
Educational Institutions: Schools and universities collaborating to promote STEM
education and digital literacy.
Non-Profits and NGOs: Organizations focused on education and community development,
partnering to improve access to quality education.
Corporate Partners: Tech companies and CSR-focused businesses supporting educational and social
initiatives with funding and resources.
ESTABLISHING THE PLATFORM ONLINE
• Understand Audience: Know who your audience is, what they like, and how they
engage online.
• Create Engaging Content: Develop content that captures attention, resonates with
your audience, and encourages interaction.
• Leverage Platforms: Utilize social media platforms that align with your audience
demographics and preferences.
• Analyze Performance: Monitor metrics to evaluate the effectiveness of your
strategy and make necessary adjustments for improvement.
SOCIAL MEDIA METRICS TRACK
• IMPRESSION
• AMPLIFICATION RATE
• VIRALITY RATE
• REACH
• AUDIENCE GROWTH RATE
• CLICK – THROUGH RATE (CTR)
• CONVERSION RATE
• SOCIAL SHARE OF VOICE (SSoV)
• SOCIAL SENTIMENT
• COST PER THOUSAND IMPRESSION (CPM)
SUMMARY
Implementing these guidelines will likely enhance The Sparks Foundation’s
social media presence. A successful social media marketing strategy involves
understanding the target audience, creating engaging content, leveraging platforms
effectively, and analyzing performance for continuous improvement. By focusing on
these aspects, The Sparks Foundation can boost its online visibility, engage with follow
and achieve its marketing goals.
THANK YOU
NOUFIRA AHMD
noufiraahmd@gmail.com

More Related Content

Similar to SocialMedia Marketing Plan for TheSparksFoundation

Digital marketing plan
Digital marketing planDigital marketing plan
Digital marketing plan
GhanashyamVibhandik
 
Crowdfunding & Social Media Engagement for Education Scholarships
Crowdfunding & Social Media Engagement for Education ScholarshipsCrowdfunding & Social Media Engagement for Education Scholarships
Crowdfunding & Social Media Engagement for Education Scholarships
Rama Chakaki
 
Digital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks FoundationDigital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks Foundation
Daibi Moitra
 
Salem state careertivity-4-21-10-v3
Salem state careertivity-4-21-10-v3Salem state careertivity-4-21-10-v3
Salem state careertivity-4-21-10-v3
guest78f7f7
 
Social Media Education
Social Media EducationSocial Media Education
Social Media Education
Angela Williamson
 
Marketing Plan- Social Media for The Sparks Foundation (TSF)
Marketing Plan- Social Media for The Sparks Foundation (TSF)Marketing Plan- Social Media for The Sparks Foundation (TSF)
Marketing Plan- Social Media for The Sparks Foundation (TSF)
Priyank Hajela
 
Enrollment Leadership Academy Social Media Presentation
Enrollment Leadership Academy Social Media Presentation  Enrollment Leadership Academy Social Media Presentation
Enrollment Leadership Academy Social Media Presentation
John Oles
 
Social Media Marketing For Educational Institutes.pdf
Social Media Marketing For Educational Institutes.pdfSocial Media Marketing For Educational Institutes.pdf
Social Media Marketing For Educational Institutes.pdf
onlinesyndrome2
 
Marketingplansocialmediaforthesparksfoundation anjalisingh
Marketingplansocialmediaforthesparksfoundation anjalisinghMarketingplansocialmediaforthesparksfoundation anjalisingh
Marketingplansocialmediaforthesparksfoundation anjalisingh
AnjaliSingh910
 
Sparks foundation
Sparks foundationSparks foundation
Sparks foundation
Vikaskumar3677
 
Marketing plan
Marketing planMarketing plan
Marketing plan
DhruvKhattar2
 
Generation Z - What you need to know!
Generation Z - What you need to know!Generation Z - What you need to know!
Generation Z - What you need to know!
John Oles
 
DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION
DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATIONDIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION
DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION
mujeebr691
 
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptxMARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
Pragya Radle
 
Mentoring a team - yMedia Challenge 2010
Mentoring a team - yMedia Challenge 2010Mentoring a team - yMedia Challenge 2010
Mentoring a team - yMedia Challenge 2010
yMedia
 
yMedia Challenge 2010 - Mentoring a team
yMedia Challenge 2010  - Mentoring a teamyMedia Challenge 2010  - Mentoring a team
yMedia Challenge 2010 - Mentoring a team
guest3670776
 
yMedia challenge 2010 mentoring a team
yMedia challenge 2010   mentoring a teamyMedia challenge 2010   mentoring a team
yMedia challenge 2010 mentoring a team
guestcfabb0a9
 
yMedia challenge 2010 mentoring a team
yMedia challenge 2010   mentoring a teamyMedia challenge 2010   mentoring a team
yMedia challenge 2010 mentoring a team
yMedia
 
yMedia Challenge 2010 Mentoring a team
yMedia Challenge 2010   Mentoring a teamyMedia Challenge 2010   Mentoring a team
yMedia Challenge 2010 Mentoring a team
guestcfabb0a9
 
Marketing plan final 2.pptx
Marketing plan final 2.pptxMarketing plan final 2.pptx
Marketing plan final 2.pptx
RohitGautam247629
 

Similar to SocialMedia Marketing Plan for TheSparksFoundation (20)

Digital marketing plan
Digital marketing planDigital marketing plan
Digital marketing plan
 
Crowdfunding & Social Media Engagement for Education Scholarships
Crowdfunding & Social Media Engagement for Education ScholarshipsCrowdfunding & Social Media Engagement for Education Scholarships
Crowdfunding & Social Media Engagement for Education Scholarships
 
Digital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks FoundationDigital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks Foundation
 
Salem state careertivity-4-21-10-v3
Salem state careertivity-4-21-10-v3Salem state careertivity-4-21-10-v3
Salem state careertivity-4-21-10-v3
 
Social Media Education
Social Media EducationSocial Media Education
Social Media Education
 
Marketing Plan- Social Media for The Sparks Foundation (TSF)
Marketing Plan- Social Media for The Sparks Foundation (TSF)Marketing Plan- Social Media for The Sparks Foundation (TSF)
Marketing Plan- Social Media for The Sparks Foundation (TSF)
 
Enrollment Leadership Academy Social Media Presentation
Enrollment Leadership Academy Social Media Presentation  Enrollment Leadership Academy Social Media Presentation
Enrollment Leadership Academy Social Media Presentation
 
Social Media Marketing For Educational Institutes.pdf
Social Media Marketing For Educational Institutes.pdfSocial Media Marketing For Educational Institutes.pdf
Social Media Marketing For Educational Institutes.pdf
 
Marketingplansocialmediaforthesparksfoundation anjalisingh
Marketingplansocialmediaforthesparksfoundation anjalisinghMarketingplansocialmediaforthesparksfoundation anjalisingh
Marketingplansocialmediaforthesparksfoundation anjalisingh
 
Sparks foundation
Sparks foundationSparks foundation
Sparks foundation
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Generation Z - What you need to know!
Generation Z - What you need to know!Generation Z - What you need to know!
Generation Z - What you need to know!
 
DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION
DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATIONDIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION
DIGITAL MARKETING PLAN FOR THE SPARKS FOUNDATION
 
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptxMARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
 
Mentoring a team - yMedia Challenge 2010
Mentoring a team - yMedia Challenge 2010Mentoring a team - yMedia Challenge 2010
Mentoring a team - yMedia Challenge 2010
 
yMedia Challenge 2010 - Mentoring a team
yMedia Challenge 2010  - Mentoring a teamyMedia Challenge 2010  - Mentoring a team
yMedia Challenge 2010 - Mentoring a team
 
yMedia challenge 2010 mentoring a team
yMedia challenge 2010   mentoring a teamyMedia challenge 2010   mentoring a team
yMedia challenge 2010 mentoring a team
 
yMedia challenge 2010 mentoring a team
yMedia challenge 2010   mentoring a teamyMedia challenge 2010   mentoring a team
yMedia challenge 2010 mentoring a team
 
yMedia Challenge 2010 Mentoring a team
yMedia Challenge 2010   Mentoring a teamyMedia Challenge 2010   Mentoring a team
yMedia Challenge 2010 Mentoring a team
 
Marketing plan final 2.pptx
Marketing plan final 2.pptxMarketing plan final 2.pptx
Marketing plan final 2.pptx
 

Recently uploaded

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 

SocialMedia Marketing Plan for TheSparksFoundation

  • 1. THE SPARKS FOUNDATION By Noufira ahmd Social Media Marketing Plan Content Development & Digital Marketing tasks Task 1
  • 2. WHAT IS AN EFFECTIVE MARKETING PLAN An effective marketing plan Is necessary in order to engage with the target audience and optimise the social media goals and targets of the organization. In today’s technological world, it is of utmost importance to reach out to the target audience through social media channels such as LinkedIn , Twitter, facebook, YouTube ,etc..… as the majority of people use these platforms on a daily basis
  • 3. THE SPARKS FOUNDATION The Sparks Foundation (TSF) is a new education nonprofit offering hope and opportunities to students from diverse backgrounds. They run the Graduate Rotational Internship Program (GRIP) focusing on tech, marketing, and HR, emphasizing individual and group tasks to enhance skills. TSF collaborates with SINDA to provide workshops on soft skills in schools. They prioritize one-on-one mentorship, matching students with industry experts to nurture their potential. TSF envisions expanding programs to support a wider range of students, aiming to empower the future generation for success. About The Organization
  • 4. OUR VISION STATEMENT • A world of enabled and connected little minds, building future. OUR MISSION STATEMENT • To inspire students, help them innovate and let them integrate to build the next generation humankind. Mission Vision and Values
  • 5. Inspire • To Inspire, motivate and encourage students to learn, create and help build a better society. Innovate • To teach new ways of thinking, to innovate and solve the problems on their own Integrate • To let the students integrate, help each other, learn from each other and do well together.
  • 6. Values • Integrity • Commitment • Respect • Training • Professionalism • Excellence • Quality • People • Resilience
  • 7. • Students scholarship program The programs Students SOS Program Corporate programs Students Mentorship Program Students Externship Program The Sparks Foundation Programs
  • 8. EXECUTION OF MARKETING PLAN Create a post that can be shared on various platforms like Instagram, Twitter, LinkedIn, Facebook…. Sample post#1 The sparks foundation connect students of all financial Backgrounds with experts . A platform of knowledge Sharing which enables equal opportunity for all by Providing Interships, mentor, programs, workshops. The goal of The sparks foundation is to help students and graduates to shape their dreams towards reality Contents of Marketing
  • 9. INCRESE PUBLICITY AND BRAND AWARENESS • GOALS GENERATE NEW LEADS BOOST SOCIAL MEDIA ENGAGEMENT INCREASE METHODS OF ADVERTISEMENT ON YOUR SOCIAL MEDIA PAGES PROVIDE SOCIAL MEDIA INTERN ASSISTANCE • THE SMART GOALS ARE SPECIFIC (simple, sensible, significant) MEASURABLE (meaningful , motivating) ACHIEVABLE (agreed, attainable) RELEVANT (reasonable, realistic and resourced,results-based) TIME BOUND(time limited,time sensitive) Goals and SMART Goals
  • 11. TARGETED AUDIENCE OF THE SPARKS FOUNDATION Students: Primarily in computer science, IT, and STEM fields, offering scholarships, internships, and educational resources. Professionals: Early-career individuals seeking to upskill in technology through workshops, mentorship, and networking. Educational Institutions: Schools and universities collaborating to promote STEM education and digital literacy. Non-Profits and NGOs: Organizations focused on education and community development, partnering to improve access to quality education. Corporate Partners: Tech companies and CSR-focused businesses supporting educational and social initiatives with funding and resources.
  • 12. ESTABLISHING THE PLATFORM ONLINE • Understand Audience: Know who your audience is, what they like, and how they engage online. • Create Engaging Content: Develop content that captures attention, resonates with your audience, and encourages interaction. • Leverage Platforms: Utilize social media platforms that align with your audience demographics and preferences. • Analyze Performance: Monitor metrics to evaluate the effectiveness of your strategy and make necessary adjustments for improvement.
  • 13. SOCIAL MEDIA METRICS TRACK • IMPRESSION • AMPLIFICATION RATE • VIRALITY RATE • REACH • AUDIENCE GROWTH RATE • CLICK – THROUGH RATE (CTR) • CONVERSION RATE • SOCIAL SHARE OF VOICE (SSoV) • SOCIAL SENTIMENT • COST PER THOUSAND IMPRESSION (CPM)
  • 14. SUMMARY Implementing these guidelines will likely enhance The Sparks Foundation’s social media presence. A successful social media marketing strategy involves understanding the target audience, creating engaging content, leveraging platforms effectively, and analyzing performance for continuous improvement. By focusing on these aspects, The Sparks Foundation can boost its online visibility, engage with follow and achieve its marketing goals.